LSU POLI 2051 EXAM 3 QUESTIONS &
ANSWERS
mass media - ANSWERTechnology that allows individuals to communicate efficiently
with a large group and over distances.
Where did students get their news according to the student survey? -
ANSWERDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science, we are primarily concerned with __________ because it informs us
as citizens. - ANSWERinformation media
controlled media - ANSWERCandidates control the content of the message.
controlled media example - ANSWERCampaign commercials or rallies.
Types of Advertisements (controlled media) - ANSWERPositive (self praise)
Negative (attacks/criticism of opponent)
defenses - ANSWER"That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? - ANSWEREisenhower in 1952
They tended to be short and sold candidate-like products.
first negative ad - ANSWERDaisy girl ad
Why do candidates attack even though we are generally against negativity? -
ANSWEROut of fear (there's more attacks in a close race); because they work (tend to
be more remembered)
, What do you do if you're attacked? - ANSWERCounterattack on the same issue (ex. red
phone ad from 2008).
What did the bipartisan campaign reform act of 2002 do? - ANSWERTried to limit
negative attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media - ANSWERCandidates have less control over the content
uncontrolled media examples - ANSWERDebates & News coverage
When did debates first occur? - ANSWERIn the presidential general election in 1960
with Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've had at
least one every election.
characteristics of media coverage of politics - ANSWER- Horse-race coverage (a
sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage - ANSWERSporting event
issueless - ANSWERIssue covered and then moved on from.
pack journalism - ANSWEREveryone tends to cover the same thing.
style over substance - ANSWERNot about what you say but how you say it that's
remembered.
anything is newsworthy - ANSWERAnything goes and nothing is private.
interpretative - ANSWERThey tell you how to think about it and give a spin on their
story.
Federal Regulatory Agencies - ANSWER2nd restriction was the fairness doctrine on
broadcasters (must afford reasonable opportunity for the discussion of conflicting views
of public importance).
EX: FCC (federal communications commission) regulated broadcasting
framing - ANSWERThe process by which journalists select particular aspects of
situations and craft their stories around them.
ANSWERS
mass media - ANSWERTechnology that allows individuals to communicate efficiently
with a large group and over distances.
Where did students get their news according to the student survey? -
ANSWERDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science, we are primarily concerned with __________ because it informs us
as citizens. - ANSWERinformation media
controlled media - ANSWERCandidates control the content of the message.
controlled media example - ANSWERCampaign commercials or rallies.
Types of Advertisements (controlled media) - ANSWERPositive (self praise)
Negative (attacks/criticism of opponent)
defenses - ANSWER"That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? - ANSWEREisenhower in 1952
They tended to be short and sold candidate-like products.
first negative ad - ANSWERDaisy girl ad
Why do candidates attack even though we are generally against negativity? -
ANSWEROut of fear (there's more attacks in a close race); because they work (tend to
be more remembered)
, What do you do if you're attacked? - ANSWERCounterattack on the same issue (ex. red
phone ad from 2008).
What did the bipartisan campaign reform act of 2002 do? - ANSWERTried to limit
negative attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media - ANSWERCandidates have less control over the content
uncontrolled media examples - ANSWERDebates & News coverage
When did debates first occur? - ANSWERIn the presidential general election in 1960
with Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've had at
least one every election.
characteristics of media coverage of politics - ANSWER- Horse-race coverage (a
sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage - ANSWERSporting event
issueless - ANSWERIssue covered and then moved on from.
pack journalism - ANSWEREveryone tends to cover the same thing.
style over substance - ANSWERNot about what you say but how you say it that's
remembered.
anything is newsworthy - ANSWERAnything goes and nothing is private.
interpretative - ANSWERThey tell you how to think about it and give a spin on their
story.
Federal Regulatory Agencies - ANSWER2nd restriction was the fairness doctrine on
broadcasters (must afford reasonable opportunity for the discussion of conflicting views
of public importance).
EX: FCC (federal communications commission) regulated broadcasting
framing - ANSWERThe process by which journalists select particular aspects of
situations and craft their stories around them.
