JMC 3303 INTRODUCTION TO
ADVERTISING OU EXAM QUESTIONS
AND ANSWERS
Advertiser - Correct Answers -The company that pays for the advertising.
Advertising - Correct Answers -Marketing messages in paid media
Advertising agency - Correct Answers -A company that specializes in creating and
placing
advertising for clients (advertisers).
Advertising budget - Correct Answers -The quantity of money available for an ad
campaign. Usually divided between segments of the campaign (media, creative, etc.)
Advertising campaign - Correct Answers -A group of advertisements, commercials and
related
promotional materials and activities designed to be used during the same period of time
as part of a coordinated advertising plan to meet the specified advertising objectives of
a client.
Account planning - Correct Answers -Agency function with the responsibility for
representing the voice of the consumer in all decision making, particularly creative
development
Account planner - Correct Answers -The consumer's advocate within the agency.
His/her major contribution is the creative strategy or blueprint for the campaign.
Account management - Correct Answers -Identifies the benefits a brand offers, the
target audience, the best competitive positions and develops a complete promotional
plan.
Account manager - Correct Answers -Main responsibility within the agency is to serve
as liaison between agency and client; .manage their assigned client(s),taking control of
meetings, issuing conference and status reports and perhaps taking responsibility for
the marketing objective and strategy.
, Advertising producer - Correct Answers -Plans the logistics for all creative work outside
the agency on photo shoots, video shoots, etc. finding talent, the production house
(print and video), the location and the crews needed to produce the creative work.
AAAA - Correct Answers -American Association of Advertising Agencies - an
organization of leading U.S. advertising agencies
Social media marketing - Correct Answers -A category of nonstructured advertising /
marketing aimed at social groups in which the participants create the system of
communication.
Strategies - Correct Answers -The means of accomplishing objectives (the methods
used to reach goals)
Sales promotion - Correct Answers -The use of an incentive to stimulate sales. The
three
major consumer incentives are: Save (discount), Free (added value) and Win (offer a
chance at a prize.)
AAF - Correct Answers -American Advertising Federation - an association of
advertising clubs, advertisers, agencies, media and allied companies with the objective
of making advertising more effective for business and more useful to the public.
Audience composition - Correct Answers -A description of a media vehicle's total
audience in
terms of demographic classification of individuals
Brand management - Correct Answers -A system of running competing brands of
products within the same agency. Each brand group is a team that operates as a
relatively independent marketing organization while using common resources
Brand manager - Correct Answers -Monitors market trends and oversees advertising
and marketing activities to ensure the right message is delivered to the consumer. They
work closely with many teams, including product developers, researchers, marketing
personnel and creatives to make sure their client brand values and images are followed.
Brand - Correct Answers -A promise made by the seller that the product will meet all the
expectations of the consumer. The mind-image the product is trying to create within the
consumer.
Creative department - Correct Answers -Responsible for developing the ideas, images
and words from which commercials and print ads are created. While many departments
are contributors, the invention and production of advertising is basically the
responsibility of creative directors, art directors and copywriters.
ADVERTISING OU EXAM QUESTIONS
AND ANSWERS
Advertiser - Correct Answers -The company that pays for the advertising.
Advertising - Correct Answers -Marketing messages in paid media
Advertising agency - Correct Answers -A company that specializes in creating and
placing
advertising for clients (advertisers).
Advertising budget - Correct Answers -The quantity of money available for an ad
campaign. Usually divided between segments of the campaign (media, creative, etc.)
Advertising campaign - Correct Answers -A group of advertisements, commercials and
related
promotional materials and activities designed to be used during the same period of time
as part of a coordinated advertising plan to meet the specified advertising objectives of
a client.
Account planning - Correct Answers -Agency function with the responsibility for
representing the voice of the consumer in all decision making, particularly creative
development
Account planner - Correct Answers -The consumer's advocate within the agency.
His/her major contribution is the creative strategy or blueprint for the campaign.
Account management - Correct Answers -Identifies the benefits a brand offers, the
target audience, the best competitive positions and develops a complete promotional
plan.
Account manager - Correct Answers -Main responsibility within the agency is to serve
as liaison between agency and client; .manage their assigned client(s),taking control of
meetings, issuing conference and status reports and perhaps taking responsibility for
the marketing objective and strategy.
, Advertising producer - Correct Answers -Plans the logistics for all creative work outside
the agency on photo shoots, video shoots, etc. finding talent, the production house
(print and video), the location and the crews needed to produce the creative work.
AAAA - Correct Answers -American Association of Advertising Agencies - an
organization of leading U.S. advertising agencies
Social media marketing - Correct Answers -A category of nonstructured advertising /
marketing aimed at social groups in which the participants create the system of
communication.
Strategies - Correct Answers -The means of accomplishing objectives (the methods
used to reach goals)
Sales promotion - Correct Answers -The use of an incentive to stimulate sales. The
three
major consumer incentives are: Save (discount), Free (added value) and Win (offer a
chance at a prize.)
AAF - Correct Answers -American Advertising Federation - an association of
advertising clubs, advertisers, agencies, media and allied companies with the objective
of making advertising more effective for business and more useful to the public.
Audience composition - Correct Answers -A description of a media vehicle's total
audience in
terms of demographic classification of individuals
Brand management - Correct Answers -A system of running competing brands of
products within the same agency. Each brand group is a team that operates as a
relatively independent marketing organization while using common resources
Brand manager - Correct Answers -Monitors market trends and oversees advertising
and marketing activities to ensure the right message is delivered to the consumer. They
work closely with many teams, including product developers, researchers, marketing
personnel and creatives to make sure their client brand values and images are followed.
Brand - Correct Answers -A promise made by the seller that the product will meet all the
expectations of the consumer. The mind-image the product is trying to create within the
consumer.
Creative department - Correct Answers -Responsible for developing the ideas, images
and words from which commercials and print ads are created. While many departments
are contributors, the invention and production of advertising is basically the
responsibility of creative directors, art directors and copywriters.
