JMC 3303 QUIZ CHAPTER 7 WITH
COMPLETE SOLUTIONS
Companies such as ________ need to invest in strong promotion of products on a
continual basis because they get a new set of customers every year. - Correct Answers
-baby food manufacturers
_______ is the amount of profit an investment generates. - Correct Answers -Return on
investment (ROI)
_______ is the language of business. - Correct Answers -ROI (return on investment)
Mattel has decided that it wants to increase market share by 10% in the first sales
quarter this year. Its ad agency has recommended an expenditure of $40 million to
accomplish this objective. Given this information which of the following budget methods
is Mattel most likely using? - Correct Answers -objective-and-task
In advertising, measures of effectiveness are called _______. - Correct Answers -
metrics
When advertisers use a _______ strategy, the only ads that appear in certain time slots
are those for that advertiser. - Correct Answers -roadblocking
_______ is the relative fraction of ad inventory a single advertiser uses within a defined
market over a specified time period. - Correct Answers -Share of Voice (SOV)
The advantages of top-down budgeting approaches include _______ and
straightforwardness. - Correct Answers -speed
Jose's company wants an advertising budgeting method that will begin each year with a
clean slate. Which of the following budgeting methods will most likely match this desire?
- Correct Answers -bottom-up budgeting
COMPLETE SOLUTIONS
Companies such as ________ need to invest in strong promotion of products on a
continual basis because they get a new set of customers every year. - Correct Answers
-baby food manufacturers
_______ is the amount of profit an investment generates. - Correct Answers -Return on
investment (ROI)
_______ is the language of business. - Correct Answers -ROI (return on investment)
Mattel has decided that it wants to increase market share by 10% in the first sales
quarter this year. Its ad agency has recommended an expenditure of $40 million to
accomplish this objective. Given this information which of the following budget methods
is Mattel most likely using? - Correct Answers -objective-and-task
In advertising, measures of effectiveness are called _______. - Correct Answers -
metrics
When advertisers use a _______ strategy, the only ads that appear in certain time slots
are those for that advertiser. - Correct Answers -roadblocking
_______ is the relative fraction of ad inventory a single advertiser uses within a defined
market over a specified time period. - Correct Answers -Share of Voice (SOV)
The advantages of top-down budgeting approaches include _______ and
straightforwardness. - Correct Answers -speed
Jose's company wants an advertising budgeting method that will begin each year with a
clean slate. Which of the following budgeting methods will most likely match this desire?
- Correct Answers -bottom-up budgeting
