JMC 3303 UNIT 1 QUIZZES
One way that an agency can demonstrate its creative ability is to present "spec"
(speculative) creative work in pitches. True or false? - Correct Answers -True
When an advertising agency offers a full array of services to its clients including
advertising, marketing, design, public relations, public affairs and research, the agency
can be described as using a(n) _______ to guide its business plan. - Correct Answers -
Integrated model
Which of the following statements most accurately describes the client's stake in agency
pitches? - Correct Answers -The client's stake in agency pitches is high because
management's job, the brand's future, and often millions of dollars may be involved.
The objective of the pitch is to win the account. True or false? - Correct Answers -True
If you were to design an advertising campaign around Asymmetric CommunicationsTM,
your focus would be to _______. - Correct Answers -map the client's issue, brand,
competition and target audience to develop a big idea that will drive their marketing and
communications
The pitch process can be very costly for both client and agency alike. Assuming that
you represent an ad agency that is considering submitting a pitch to a client inquiry,
which of the following statements most accurately characterizes the costs that agencies
face when pitching a client? - Correct Answers -In order to pitch effectively, the agency
must allocate material resources and a tremendous number of team hours to meetings,
research, and creating the pitch.
Which of the following best describes what might be found in an RFP? - Correct
Answers -basic information about the company's business and requirements for the job
Simi has just compiled the basic information that an ad agency would need to be able to
develop a creative ad campaign for her company. She has also written a series of
questions that the ad agency should answer. These questions will help her evaluate the
fit between the agency and her organization. What is the formal title of the informational
document that Simi is preparing? - Correct Answers -the request for proposal (RFP)
SS+K specializes in nonprofit work. Thinking about what you know about the SS+K
client list, which of the following clients would be most likely to match well with SS+K? -
One way that an agency can demonstrate its creative ability is to present "spec"
(speculative) creative work in pitches. True or false? - Correct Answers -True
When an advertising agency offers a full array of services to its clients including
advertising, marketing, design, public relations, public affairs and research, the agency
can be described as using a(n) _______ to guide its business plan. - Correct Answers -
Integrated model
Which of the following statements most accurately describes the client's stake in agency
pitches? - Correct Answers -The client's stake in agency pitches is high because
management's job, the brand's future, and often millions of dollars may be involved.
The objective of the pitch is to win the account. True or false? - Correct Answers -True
If you were to design an advertising campaign around Asymmetric CommunicationsTM,
your focus would be to _______. - Correct Answers -map the client's issue, brand,
competition and target audience to develop a big idea that will drive their marketing and
communications
The pitch process can be very costly for both client and agency alike. Assuming that
you represent an ad agency that is considering submitting a pitch to a client inquiry,
which of the following statements most accurately characterizes the costs that agencies
face when pitching a client? - Correct Answers -In order to pitch effectively, the agency
must allocate material resources and a tremendous number of team hours to meetings,
research, and creating the pitch.
Which of the following best describes what might be found in an RFP? - Correct
Answers -basic information about the company's business and requirements for the job
Simi has just compiled the basic information that an ad agency would need to be able to
develop a creative ad campaign for her company. She has also written a series of
questions that the ad agency should answer. These questions will help her evaluate the
fit between the agency and her organization. What is the formal title of the informational
document that Simi is preparing? - Correct Answers -the request for proposal (RFP)
SS+K specializes in nonprofit work. Thinking about what you know about the SS+K
client list, which of the following clients would be most likely to match well with SS+K? -
