MKTG 121 EXAM 1 | 2025/2026 UPDATE | QUESTIONS
AND ANSWERS | WITH COMPLETE SOLUTION!!
Which of the following is not done by marketing research? Answer - Based on
the information deciding to terminate a product or service that is not meeting
organizational goals.
Which of the following can be categorized as a research on actions on the
market? Answer - Product Research, Pricing Research, Promotion Research,
Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing
research? Answer - Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their
male customers have a poor self-concept and tend to be introverted? Answer -
The research results would not be useful.
Which of the following is not a benefit of the Internet for marketing research?
Answer - More rapid access to business intelligence, facilitates follow-up
studies, slashes many cost-related activities in the research process and
improves response rates over mail surveys.
Which of the following is not one of the costs that can be reduced by
conducting marketing research online? Answer - Survey programming costs.
, A recent university study suggests that spectators of sporting events have
higher levels of involvement with the products being advertised when the
home team is winning. What type of research is this? Answer - Basic research.
Most marketing research studies which aim to assist a company with its
marketing function are categorized as ___________ research. Answer -
Applied.
The accumulation and analysis of massive quantities of information is referred
to as: Answer - Big Data Analytics
The breakthrough for big data came when new algorithms were created to
analyze ______ and free-form data. Answer - Unstructured.
Which of the following is not characteristic of secondary data? Answer -
Observation data collected for the project at hand.
Which of the following would not be a source of internally generated
secondary data? Answer - Annual Reports, Reports to stockholders, sales data,
customer profiles, purchase patterns, product testing results, house periodicals
composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? Answer -
Secondary data may be obtained in all formats desired by the researcher.
Which of the following is not a limitation of secondary data? Answer - Lack of
Availability
Lack of Relevance
AND ANSWERS | WITH COMPLETE SOLUTION!!
Which of the following is not done by marketing research? Answer - Based on
the information deciding to terminate a product or service that is not meeting
organizational goals.
Which of the following can be categorized as a research on actions on the
market? Answer - Product Research, Pricing Research, Promotion Research,
Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing
research? Answer - Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their
male customers have a poor self-concept and tend to be introverted? Answer -
The research results would not be useful.
Which of the following is not a benefit of the Internet for marketing research?
Answer - More rapid access to business intelligence, facilitates follow-up
studies, slashes many cost-related activities in the research process and
improves response rates over mail surveys.
Which of the following is not one of the costs that can be reduced by
conducting marketing research online? Answer - Survey programming costs.
, A recent university study suggests that spectators of sporting events have
higher levels of involvement with the products being advertised when the
home team is winning. What type of research is this? Answer - Basic research.
Most marketing research studies which aim to assist a company with its
marketing function are categorized as ___________ research. Answer -
Applied.
The accumulation and analysis of massive quantities of information is referred
to as: Answer - Big Data Analytics
The breakthrough for big data came when new algorithms were created to
analyze ______ and free-form data. Answer - Unstructured.
Which of the following is not characteristic of secondary data? Answer -
Observation data collected for the project at hand.
Which of the following would not be a source of internally generated
secondary data? Answer - Annual Reports, Reports to stockholders, sales data,
customer profiles, purchase patterns, product testing results, house periodicals
composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? Answer -
Secondary data may be obtained in all formats desired by the researcher.
Which of the following is not a limitation of secondary data? Answer - Lack of
Availability
Lack of Relevance
