LSU POLI 2051 EXAM 3 QUESTIONS
& ANSWERS(RATED A+)
mass media - ANSWERTechnology that allows individuals to communicate
efficiently with a large group and over distances.
characteristics of media coverage of politics - ANSWER- Horse-race coverage (a
sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's
remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage - ANSWERSporting event
issueless - ANSWERIssue covered and then moved on from.
Where did students get their news according to the student survey? -
ANSWERDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science, we are primarily concerned with __________ because it informs
us as citizens. - ANSWERinformation media
controlled media - ANSWERCandidates control the content of the message.
controlled media example - ANSWERCampaign commercials or rallies.
Types of Advertisements (controlled media) - ANSWERPositive (self praise)
Negative (attacks/criticism of opponent)
, defenses - ANSWER"That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? - ANSWEREisenhower in 1952
They tended to be short and sold candidate-like products.
first negative ad - ANSWERDaisy girl ad
Why do candidates attack even though we are generally against negativity? -
ANSWEROut of fear (there's more attacks in a close race); because they work (tend
to be more remembered)
What do you do if you're attacked? - ANSWERCounterattack on the same issue (ex.
red phone ad from 2008).
What did the bipartisan campaign reform act of 2002 do? - ANSWERTried to limit
negative attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media - ANSWERCandidates have less control over the content
uncontrolled media examples - ANSWERDebates & News coverage
When did debates first occur? - ANSWERIn the presidential general election in 1960
with Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've had
at least one every election.
pack journalism - ANSWEREveryone tends to cover the same thing.
style over substance - ANSWERNot about what you say but how you say it that's
remembered.
anything is newsworthy - ANSWERAnything goes and nothing is private.
interpretative - ANSWERThey tell you how to think about it and give a spin on their
story.
Federal Regulatory Agencies - ANSWER2nd restriction was the fairness doctrine on
broadcasters (must afford reasonable opportunity for the discussion of conflicting
views of public importance).
EX: FCC (federal communications commission) regulated broadcasting
framing - ANSWERThe process by which journalists select particular aspects of
situations and craft their stories around them.
agenda setting - ANSWERThe media's ability to influence what is on people's minds
(covering the same events, problems, issues and leaders in which the media places
them on the public agenda).
& ANSWERS(RATED A+)
mass media - ANSWERTechnology that allows individuals to communicate
efficiently with a large group and over distances.
characteristics of media coverage of politics - ANSWER- Horse-race coverage (a
sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's
remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage - ANSWERSporting event
issueless - ANSWERIssue covered and then moved on from.
Where did students get their news according to the student survey? -
ANSWERDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science, we are primarily concerned with __________ because it informs
us as citizens. - ANSWERinformation media
controlled media - ANSWERCandidates control the content of the message.
controlled media example - ANSWERCampaign commercials or rallies.
Types of Advertisements (controlled media) - ANSWERPositive (self praise)
Negative (attacks/criticism of opponent)
, defenses - ANSWER"That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? - ANSWEREisenhower in 1952
They tended to be short and sold candidate-like products.
first negative ad - ANSWERDaisy girl ad
Why do candidates attack even though we are generally against negativity? -
ANSWEROut of fear (there's more attacks in a close race); because they work (tend
to be more remembered)
What do you do if you're attacked? - ANSWERCounterattack on the same issue (ex.
red phone ad from 2008).
What did the bipartisan campaign reform act of 2002 do? - ANSWERTried to limit
negative attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media - ANSWERCandidates have less control over the content
uncontrolled media examples - ANSWERDebates & News coverage
When did debates first occur? - ANSWERIn the presidential general election in 1960
with Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've had
at least one every election.
pack journalism - ANSWEREveryone tends to cover the same thing.
style over substance - ANSWERNot about what you say but how you say it that's
remembered.
anything is newsworthy - ANSWERAnything goes and nothing is private.
interpretative - ANSWERThey tell you how to think about it and give a spin on their
story.
Federal Regulatory Agencies - ANSWER2nd restriction was the fairness doctrine on
broadcasters (must afford reasonable opportunity for the discussion of conflicting
views of public importance).
EX: FCC (federal communications commission) regulated broadcasting
framing - ANSWERThe process by which journalists select particular aspects of
situations and craft their stories around them.
agenda setting - ANSWERThe media's ability to influence what is on people's minds
(covering the same events, problems, issues and leaders in which the media places
them on the public agenda).
