Page 1 of 86
GEB 4522 Final Exam (UCF) NEWEST VERSION
QUESTIONS AND CORRECT DETAILED SOLUTIONS LATEST
UPDATED
Question: Integrity means having a ____________ character that is demonstrated by an
alignment of your thoughts, words and action.
A. adaptable
B. consistent
C. inconsistent
D. dependable - ANSWER✔✔B
Question: T/F: Loyalty is a valid excuse for unethical behavior - ANSWER✔✔F
Question: T/F: All of us as individuals have a different moral compass. - ANSWER✔✔T
Question: T/F: There are drawbacks of a business behaving ethically. - ANSWER✔✔T
, Page 2 of 86
Question: Qualitative research is best for which of the following types of information about
consumers?
A. preferences
B. reviews
C. motivations
D. demographics - ANSWER✔✔C
Question: Which of the following is NOT a benefit of qualitative research?
A. provides insight into the why and the how
B. can be categorized into general themes
C. predicts the size of a potential market
D. allows the researcher to dig deeper on a specific topic - ANSWER✔✔C
, Page 3 of 86
Question: Which of the following is NOT a potential pitfall of qualitative research?
A. the smaller sample may not reflect the reviews of the larger audience
B. the results may not be replicated under a similar setting
C. the results may be influenced by personal bias
D. the insights are frequently only directional - ANSWER✔✔D
Q:Which of the following should most likely be included in a problem statement?
A. results of analysis
B. "so whats"
C. success criteria
D. root causes - ANSWER✔✔C
Question: Asking "the question behind the question" is most likely related to what?
, Page 4 of 86
A. the consequences of proposed solutions
B. the assumptions that are being relied upon
C. the root cause of the problem
D. the motivation for asking the question - ANSWER✔✔D
Question: Viewing a problem "through a different lens" is least likely accomplished by looking
at the problem:
A. from a different point of view
B. in a different context
C. with different objectives
D. assuming different circumstances - ANSWER✔✔C
Question: When we first encounter a problem, we are mostly likely to observe its:
A. symptoms
GEB 4522 Final Exam (UCF) NEWEST VERSION
QUESTIONS AND CORRECT DETAILED SOLUTIONS LATEST
UPDATED
Question: Integrity means having a ____________ character that is demonstrated by an
alignment of your thoughts, words and action.
A. adaptable
B. consistent
C. inconsistent
D. dependable - ANSWER✔✔B
Question: T/F: Loyalty is a valid excuse for unethical behavior - ANSWER✔✔F
Question: T/F: All of us as individuals have a different moral compass. - ANSWER✔✔T
Question: T/F: There are drawbacks of a business behaving ethically. - ANSWER✔✔T
, Page 2 of 86
Question: Qualitative research is best for which of the following types of information about
consumers?
A. preferences
B. reviews
C. motivations
D. demographics - ANSWER✔✔C
Question: Which of the following is NOT a benefit of qualitative research?
A. provides insight into the why and the how
B. can be categorized into general themes
C. predicts the size of a potential market
D. allows the researcher to dig deeper on a specific topic - ANSWER✔✔C
, Page 3 of 86
Question: Which of the following is NOT a potential pitfall of qualitative research?
A. the smaller sample may not reflect the reviews of the larger audience
B. the results may not be replicated under a similar setting
C. the results may be influenced by personal bias
D. the insights are frequently only directional - ANSWER✔✔D
Q:Which of the following should most likely be included in a problem statement?
A. results of analysis
B. "so whats"
C. success criteria
D. root causes - ANSWER✔✔C
Question: Asking "the question behind the question" is most likely related to what?
, Page 4 of 86
A. the consequences of proposed solutions
B. the assumptions that are being relied upon
C. the root cause of the problem
D. the motivation for asking the question - ANSWER✔✔D
Question: Viewing a problem "through a different lens" is least likely accomplished by looking
at the problem:
A. from a different point of view
B. in a different context
C. with different objectives
D. assuming different circumstances - ANSWER✔✔C
Question: When we first encounter a problem, we are mostly likely to observe its:
A. symptoms
