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MFT MBA EXAM 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
The focal point of all marketing activities is - correct answer -
customers
The marketing mix is known by what other name? - correct
answer -the four Ps
Goods, services, or ideas offered in the exchange with customers
are dealt with under the _____ category of the marketing mix -
correct answer -product
Making the product available to the customer in the right
quantities and locations when the customer wants them is the
definition for which of these marketing mix variable? - correct
answer -place
Many people equate advertising with marketing. While advertising
is an important part of the marketing process, it is actually a tool
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utilized under which category of the marketing mix? - correct
answer -promotion
The study and assessment of forces outside the organization is
function of ___ and ____ - correct answer -opportunities and
threats
The forces that may be evaluated in the analysis of the
environment may include - correct answer -political/legal,
economic, sociocultural, and technological
Which of the following is the first step in undertaking a market
research project? - correct answer -problem definition
A fancy word for "observation" is ___ - correct answer -
ethnography
In order for a market to exist, there must be - correct answer -a
need/desire for the product, the ability to afford the product, and
the willingness to purchase
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The 3 basic segmentation strategies available to marketers are
undifferentiated, concentrated and ___ - correct answer -
differentiated
When Henry Ford introduced the Model T, he offered only one
model in one color as a way to provide "transportation for the
masses." Alfred P Sloan, President of General Motors, offered the
Chevrolet as an affordable starter car, the Buick as a car for those
who could afford more features and amenities, and the Cadillac
as the ultimate luxury car for those who wanted to show the world
they had "arrived." Henry Ford's market segmentation strategy
used the ___ approach, while Alfred P Sloan's strategy used the
___ approach. - correct answer -undifferentiated; differentiated
The 5 steps of the Consumer Decision - correct answer -Making
process, in order are - problem recognition, information search,
evaluation of alternatives, purchase, post-purchase evaluation
The 2 types of purchases are consumer and business. The
primary distinguishing factor between the 2 is - correct answer -
the purchaser's intended use of the product
MFT MBA EXAM 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
The focal point of all marketing activities is - correct answer -
customers
The marketing mix is known by what other name? - correct
answer -the four Ps
Goods, services, or ideas offered in the exchange with customers
are dealt with under the _____ category of the marketing mix -
correct answer -product
Making the product available to the customer in the right
quantities and locations when the customer wants them is the
definition for which of these marketing mix variable? - correct
answer -place
Many people equate advertising with marketing. While advertising
is an important part of the marketing process, it is actually a tool
, Page | 2
utilized under which category of the marketing mix? - correct
answer -promotion
The study and assessment of forces outside the organization is
function of ___ and ____ - correct answer -opportunities and
threats
The forces that may be evaluated in the analysis of the
environment may include - correct answer -political/legal,
economic, sociocultural, and technological
Which of the following is the first step in undertaking a market
research project? - correct answer -problem definition
A fancy word for "observation" is ___ - correct answer -
ethnography
In order for a market to exist, there must be - correct answer -a
need/desire for the product, the ability to afford the product, and
the willingness to purchase
, Page | 3
The 3 basic segmentation strategies available to marketers are
undifferentiated, concentrated and ___ - correct answer -
differentiated
When Henry Ford introduced the Model T, he offered only one
model in one color as a way to provide "transportation for the
masses." Alfred P Sloan, President of General Motors, offered the
Chevrolet as an affordable starter car, the Buick as a car for those
who could afford more features and amenities, and the Cadillac
as the ultimate luxury car for those who wanted to show the world
they had "arrived." Henry Ford's market segmentation strategy
used the ___ approach, while Alfred P Sloan's strategy used the
___ approach. - correct answer -undifferentiated; differentiated
The 5 steps of the Consumer Decision - correct answer -Making
process, in order are - problem recognition, information search,
evaluation of alternatives, purchase, post-purchase evaluation
The 2 types of purchases are consumer and business. The
primary distinguishing factor between the 2 is - correct answer -
the purchaser's intended use of the product
