ESB V2 Certification Test Questions and Answers Rated A
_______ is measured by how well the product or process is to _____________. - ANSWER -
service successfully serves its users' purpose. - Establish the method of testing product quality
ANSWER -Quality
The third step of creating a quality control
What are two examples of direct distribution process is to _____________. - ANSWER -
channels? - ANSWER -E-commerce sales Review the internal quality testing results
and door-to-door sales
The fourth step of creating a quality control
Indirect distribution channels use _______ to sell process is to _____________. - ANSWER -
their products to the end customers. - Refine and improve quality methods and
ANSWER -Middlemen measures as needed.
The first stage of the product/market fit is the Sarah is a(n) ________ because she performs
________ stage. - ANSWER -Idea tasks while abiding by company policies and
receives a wage for her work. - ANSWER -
Employee
The second stage of the product/market fit is the
________ stage. - ANSWER -prototype
Sharon is in the ________ stage because she is
earning more money, and the company's
The third stage of the product/market fit is the finances are doing well. Because she is not yet
________ stage. - ANSWER -launch preparing to finance future growth, she is not yet
in the take-off stage. - ANSWER -Success
The fourth stage of the product/market fit is the
________ stage. - ANSWER -traction Knowing a process has been tested and works
well is valuable to companies as they can
assume it would work just as successfully for
The fifth stage of the product/market fit is the their company. As a result, companies may want
________ stage. - ANSWER -monetization to use __________ materials. - ANSWER -
Trade secret
The sixth and final stage of the product/market fit
is the ________ stage. - ANSWER -growth A written document that details how a business
will be structured, managed, run, and grown. -
ANSWER -Business plan
The first step of creating a quality control process
is to _____________. - ANSWER -Set
A brief overview of a business plan, the products
quality standards
and services that will be provided, the funding
needed, and financial projections. -
The second step of creating a quality control ANSWER -Pitch deck
1/5
, ESB V2 Certification Test Questions and Answers Rated A
What must happen before one can use someone
Covers problems and solutions, value else's patent? - ANSWER -They must
propositions, marketing channels, key metrics, obtain ownership of the patent
costs, and revenue without all of the business
plan details. - ANSWER -Lean canvas
With ________, it is easy to target a specific
geographic location. - ANSWER -
___________ involves solving problems in the Newspaper marketing
best way by considering various potential
solutions to the problem. - ANSWER -
Critical thinking What is the formula for selling price? -
ANSWER -(cost * desired profit margin) +
cost
_________________ bring new and
unconventional ideas to the table and finding
creative and new solutions to the way things are What is the formula for calculating Customer
done. - ANSWER -Creativity and innovation Acquisition Cost (CAC)? - ANSWER -
(Marketing expenses + Sales expenses)/ number
of new customers in the period
______________ is working with others toward a
common goal. - ANSWER -Collaboration
What is the formula for calculating Customer
Retention Rate (CRR)? - ANSWER -
______________ is coming up with solutions to [(Ending number of customers in a period - new
solve a problem. - ANSWER -Problem customers gained in a period)/Starting number of
solving customers in a period] * 100
_____________ is working towards achieving a ___________ is the owner's remaining value
goal without someone directing and ensuring it is after all liabilities have been deducted. -
being done. - ANSWER -Personal agency ANSWER -Equity
______________ involve decision-making based What is the formula for calculating equity? -
on morals and doing the right thing. - ANSWER -Assets - Liabilities
ANSWER -Ethical practices
What is the formula for calculating assets? -
_____________ involve preventing and ANSWER -Liabilities + Equity
removing any corruption and unethical behavior
that could harm a business, the community, or
the environment. - ANSWER -Social A(n) _____________ shows what a company
responsibilities owns (both assets and liabilities.) -
ANSWER -Balance Sheet
2/5
_______ is measured by how well the product or process is to _____________. - ANSWER -
service successfully serves its users' purpose. - Establish the method of testing product quality
ANSWER -Quality
The third step of creating a quality control
What are two examples of direct distribution process is to _____________. - ANSWER -
channels? - ANSWER -E-commerce sales Review the internal quality testing results
and door-to-door sales
The fourth step of creating a quality control
Indirect distribution channels use _______ to sell process is to _____________. - ANSWER -
their products to the end customers. - Refine and improve quality methods and
ANSWER -Middlemen measures as needed.
The first stage of the product/market fit is the Sarah is a(n) ________ because she performs
________ stage. - ANSWER -Idea tasks while abiding by company policies and
receives a wage for her work. - ANSWER -
Employee
The second stage of the product/market fit is the
________ stage. - ANSWER -prototype
Sharon is in the ________ stage because she is
earning more money, and the company's
The third stage of the product/market fit is the finances are doing well. Because she is not yet
________ stage. - ANSWER -launch preparing to finance future growth, she is not yet
in the take-off stage. - ANSWER -Success
The fourth stage of the product/market fit is the
________ stage. - ANSWER -traction Knowing a process has been tested and works
well is valuable to companies as they can
assume it would work just as successfully for
The fifth stage of the product/market fit is the their company. As a result, companies may want
________ stage. - ANSWER -monetization to use __________ materials. - ANSWER -
Trade secret
The sixth and final stage of the product/market fit
is the ________ stage. - ANSWER -growth A written document that details how a business
will be structured, managed, run, and grown. -
ANSWER -Business plan
The first step of creating a quality control process
is to _____________. - ANSWER -Set
A brief overview of a business plan, the products
quality standards
and services that will be provided, the funding
needed, and financial projections. -
The second step of creating a quality control ANSWER -Pitch deck
1/5
, ESB V2 Certification Test Questions and Answers Rated A
What must happen before one can use someone
Covers problems and solutions, value else's patent? - ANSWER -They must
propositions, marketing channels, key metrics, obtain ownership of the patent
costs, and revenue without all of the business
plan details. - ANSWER -Lean canvas
With ________, it is easy to target a specific
geographic location. - ANSWER -
___________ involves solving problems in the Newspaper marketing
best way by considering various potential
solutions to the problem. - ANSWER -
Critical thinking What is the formula for selling price? -
ANSWER -(cost * desired profit margin) +
cost
_________________ bring new and
unconventional ideas to the table and finding
creative and new solutions to the way things are What is the formula for calculating Customer
done. - ANSWER -Creativity and innovation Acquisition Cost (CAC)? - ANSWER -
(Marketing expenses + Sales expenses)/ number
of new customers in the period
______________ is working with others toward a
common goal. - ANSWER -Collaboration
What is the formula for calculating Customer
Retention Rate (CRR)? - ANSWER -
______________ is coming up with solutions to [(Ending number of customers in a period - new
solve a problem. - ANSWER -Problem customers gained in a period)/Starting number of
solving customers in a period] * 100
_____________ is working towards achieving a ___________ is the owner's remaining value
goal without someone directing and ensuring it is after all liabilities have been deducted. -
being done. - ANSWER -Personal agency ANSWER -Equity
______________ involve decision-making based What is the formula for calculating equity? -
on morals and doing the right thing. - ANSWER -Assets - Liabilities
ANSWER -Ethical practices
What is the formula for calculating assets? -
_____________ involve preventing and ANSWER -Liabilities + Equity
removing any corruption and unethical behavior
that could harm a business, the community, or
the environment. - ANSWER -Social A(n) _____________ shows what a company
responsibilities owns (both assets and liabilities.) -
ANSWER -Balance Sheet
2/5
