BUSI 690 MIDTERM STUDY GUIDE EXAMS SET TEST PAPER QUESTIONS AND SOLUTIONS 2026 VIEW AHEAD EXAM.

BUSI 690 MIDTERM STUDY GUIDE EXAMS
SET TEST PAPER QUESTIONS AND
SOLUTIONS 2026 VIEW AHEAD EXAM.



◉ A Grade. Answer: More than 50 points; 7 students received.


◉ A- Grade. Answer: 40-49 points; 11 students received.


◉ B+ Grade. Answer: 36-39 points; 5 students received.


◉ B Grade. Answer: 29.5-35 points; 10 students received.


◉ B- Grade. Answer: 25-29 points; 3 students received.


◉ < B- Grade. Answer: Less than 25 points; 2 students received.


◉ Exam Duration. Answer: 75 minutes for the mid-term exam.


◉ Multiple Choice Section. Answer: 16 questions worth 16 points
total.


◉ Open-Ended Questions. Answer: 10 questions worth 48 points
total.

, ◉ Business Strategy. Answer: Decisions on markets and competition
methods.


◉ B2B Market. Answer: Business-to-business market targeted by
Dell initially.


◉ B2C Market. Answer: Business-to-consumer market targeted by
Dell later.


◉ Diversification. Answer: Coca-Cola's shift from soda to bottled
water.


◉ Competitive Advantage. Answer: Unique attributes that allow
superior performance.


◉ ONSTAGE Competitive Advantage. Answer: Visible factors
affecting customer perception.


◉ BACKSTAGE Competitive Advantage. Answer: Internal factors
not visible to customers.


◉ Cost Structure. Answer: Comparison of costs between companies.


◉ Brand Image. Answer: Public perception of a company's brand.