Lectures Corporate social responsibility and sustainability
Includes 6 (guest) lectures and the 2 workgroups
Lecture 1 Corporate social responsibility and sustainability
(Bernd Hendriksen)
Welcome to CSR course
• Throughout the course you will meet an amazing group of lecturers.
• Because we know diversity is key to expanding our perspectives. We strive to create a
cohort with a diverse set of experiences and backgrounds
• We’ll explore trends, winning strategies, ratingsystems and other frameworks, how to
manage CSR, riskmanagement, new metrics and new business models.
• We will have a deep dive into Circular Economy, Decarbonisation and the role people
play in CSR
The team
• Usha Ganga: Reporting frameworks & KPI’s
• Annegeke Jansen: New ESG Metrics: Beyond GDP
• Jeroen Cox: Circular Economy (KPN)
• Jeroen van Muiswinkel: Circular Economy (Copper8)
• Charbel Moussa: Climate Change
• Carola Wijdoogen: CSR & Ethics
• Carola Steenmeijer: Financial ESG Risks
• John Tros: Financial & Supply Chain ESG Risks (BME)
• Dr. Arad Ahi: Sustainability Report and Strategy
• Bernd Hendriksen Consulting and Sustainability
• Sara Rizajd: Teaching Assistant
Plan of today
1. Overview of Sessions
2. Practical issues
3. Trends in Sustainability?
4. Why do firms care?
5. Introduction to Winning Sustainability Strategies
* Identifying key drivers and Archetypes of Sustainability (page 27)
* Materialities that matter: generating a materiality matrix (page 68)
* SDG’s, ESG ratings and other frameworks for Sustainability
6. The triple bottom-line
Overview of sessions
, • Week 1: Introduction & CSR Definitions
* Bernd Hendriksen
* Book: Winning Sustainability Strategies (Benoit Leleux, Jan vd Kaaij)
• Week 2: Reporting Frameworks & KPIs
* Usha Ganga (NBA)
• Week 3: New ESG Metrics: Beyond GDP
* Annegeke Jansen (LEI)
• Week 4: Reading week + Mock Exam
• Week 5:
* Jeroen Cox (KPN)
* Jeroen van Muiswinkel(Copper8) Circular Economy
• Week 6:
* Charbel Moussa (KPMG)
* Carola Wijdoogen (n5)
• Week 7: Examples in Practice: ESG Risks
* Carola Steenmeijer (Board member)
* John Tros (BME)
• Week 8: Exam (16-12-2024)
Course format
CSR will follow a weekly schedule concerning the lectures:
Wednesday 17:00-19:00 Guest Lectures + lectures (not recorded)
CSR will follow this schedule for the tutorials in weeks 1, 2, 5, & 6:
Thursday 11:00-17:00 Tutorials (Bernd Hendriksen)
Friday 09:00-17:00 Tutorials (Arad Ahi)
P.S. there is not a tutorial every week
Practical issues
• Organization:
* 1 weekly (guest)lecture;
* Tutorials in week 1, 2, 5 and 6
• Grading:
* 60% individual final exam (30 MPC questions, 15 from the book, 15 from the
lectures)
* 30 % group assignment paper
* 10% Group presentation (last tutorial)
• The group assignment will be presented in the last tutorial (compulsory attendance).
Groups are already be formed.
• You must attend the group you have been assigned to
Principles of the CSR course
, • The book is just a part of the course
• Guest lectures will bring CSR to life
• A practical course
• Hands-on-experience on real cases
• Enjoy and learn as much as possible!
CSR and Sustainability and ESG
• CSR often targets opinion formers such as the media, politicians, and pressure groups,
and focuses on balancing current stakeholder interests.
• Sustainability takes a more holistic approach, considering the social impacts from
business alongside the environment and economy.
• Environment, Social and Governance (reporting frameworks)
Trends in CSR (Bernd Hendriksen) (Might be questions about on the exam) (Not in the book)
Moving from…
• Company towards supply chain
• Environment towards social impacts
• Check-the-box towards making-an-impact
• Top-Down towards Bottum-Up
• Nice-to-have towards need-to-have
• CSR director towards CFO and CEO
Purpose…
The quest for purpose (Benoit Leleux ea)
• In search of the Why
• Sustainability as a Source of Purpose
* Talent Attraction and Retention
• Purpose statement formulation
* Interface
* Patagonia
* Dopper
* Tony’s Chocolonely’s Slave-Free Chocolate
* Q: any other examples?
, The corporate social responsibility hierarchy (Archie Carrol, Chandler)
• Economic responsibility: To produce an acceptable return for investors
• Legal responsibility: To act within the framework of laws and regulations drawn up by
the government and judiciary (what about Shell and Nigeria?)
• Ethical responsibility: To do no harm to its stakeholders and within its operating
environment.
• Discretionary responsibility: Companies have more pro-active, strategic behaviors
that benefit themselves or society, or both
Archetypes (B. Leleux and J. van der Kaaij) (Probably an Exam question)
• Traditional: inherent risks (tobacco, weapens), compliance driven and focus on
reporting to regulatory affairs
• Communicative: opportunity seizing is complicated because sustainability measures
are costly (automotive, insurance). Focus on risk reduction and compliance.
• Opportunistic: opportunities offered by Sustainability (energy / renewables).
• Transformational: companies that have embraced Sustainablity in a holistic fashion.
Sustainability programs are more closely tied to business operations.
Focusing on materiality’s that matter
Materiality assessment
• Sustainability is a broad concept involving many different issues.
• A materiality assessment helps to identify and prioritise the sustainability issues that
matter most to a business, and its stakeholders - such as consumers, customers
(retailers), and employees - and they expect the business to act upon.
Includes 6 (guest) lectures and the 2 workgroups
Lecture 1 Corporate social responsibility and sustainability
(Bernd Hendriksen)
Welcome to CSR course
• Throughout the course you will meet an amazing group of lecturers.
• Because we know diversity is key to expanding our perspectives. We strive to create a
cohort with a diverse set of experiences and backgrounds
• We’ll explore trends, winning strategies, ratingsystems and other frameworks, how to
manage CSR, riskmanagement, new metrics and new business models.
• We will have a deep dive into Circular Economy, Decarbonisation and the role people
play in CSR
The team
• Usha Ganga: Reporting frameworks & KPI’s
• Annegeke Jansen: New ESG Metrics: Beyond GDP
• Jeroen Cox: Circular Economy (KPN)
• Jeroen van Muiswinkel: Circular Economy (Copper8)
• Charbel Moussa: Climate Change
• Carola Wijdoogen: CSR & Ethics
• Carola Steenmeijer: Financial ESG Risks
• John Tros: Financial & Supply Chain ESG Risks (BME)
• Dr. Arad Ahi: Sustainability Report and Strategy
• Bernd Hendriksen Consulting and Sustainability
• Sara Rizajd: Teaching Assistant
Plan of today
1. Overview of Sessions
2. Practical issues
3. Trends in Sustainability?
4. Why do firms care?
5. Introduction to Winning Sustainability Strategies
* Identifying key drivers and Archetypes of Sustainability (page 27)
* Materialities that matter: generating a materiality matrix (page 68)
* SDG’s, ESG ratings and other frameworks for Sustainability
6. The triple bottom-line
Overview of sessions
, • Week 1: Introduction & CSR Definitions
* Bernd Hendriksen
* Book: Winning Sustainability Strategies (Benoit Leleux, Jan vd Kaaij)
• Week 2: Reporting Frameworks & KPIs
* Usha Ganga (NBA)
• Week 3: New ESG Metrics: Beyond GDP
* Annegeke Jansen (LEI)
• Week 4: Reading week + Mock Exam
• Week 5:
* Jeroen Cox (KPN)
* Jeroen van Muiswinkel(Copper8) Circular Economy
• Week 6:
* Charbel Moussa (KPMG)
* Carola Wijdoogen (n5)
• Week 7: Examples in Practice: ESG Risks
* Carola Steenmeijer (Board member)
* John Tros (BME)
• Week 8: Exam (16-12-2024)
Course format
CSR will follow a weekly schedule concerning the lectures:
Wednesday 17:00-19:00 Guest Lectures + lectures (not recorded)
CSR will follow this schedule for the tutorials in weeks 1, 2, 5, & 6:
Thursday 11:00-17:00 Tutorials (Bernd Hendriksen)
Friday 09:00-17:00 Tutorials (Arad Ahi)
P.S. there is not a tutorial every week
Practical issues
• Organization:
* 1 weekly (guest)lecture;
* Tutorials in week 1, 2, 5 and 6
• Grading:
* 60% individual final exam (30 MPC questions, 15 from the book, 15 from the
lectures)
* 30 % group assignment paper
* 10% Group presentation (last tutorial)
• The group assignment will be presented in the last tutorial (compulsory attendance).
Groups are already be formed.
• You must attend the group you have been assigned to
Principles of the CSR course
, • The book is just a part of the course
• Guest lectures will bring CSR to life
• A practical course
• Hands-on-experience on real cases
• Enjoy and learn as much as possible!
CSR and Sustainability and ESG
• CSR often targets opinion formers such as the media, politicians, and pressure groups,
and focuses on balancing current stakeholder interests.
• Sustainability takes a more holistic approach, considering the social impacts from
business alongside the environment and economy.
• Environment, Social and Governance (reporting frameworks)
Trends in CSR (Bernd Hendriksen) (Might be questions about on the exam) (Not in the book)
Moving from…
• Company towards supply chain
• Environment towards social impacts
• Check-the-box towards making-an-impact
• Top-Down towards Bottum-Up
• Nice-to-have towards need-to-have
• CSR director towards CFO and CEO
Purpose…
The quest for purpose (Benoit Leleux ea)
• In search of the Why
• Sustainability as a Source of Purpose
* Talent Attraction and Retention
• Purpose statement formulation
* Interface
* Patagonia
* Dopper
* Tony’s Chocolonely’s Slave-Free Chocolate
* Q: any other examples?
, The corporate social responsibility hierarchy (Archie Carrol, Chandler)
• Economic responsibility: To produce an acceptable return for investors
• Legal responsibility: To act within the framework of laws and regulations drawn up by
the government and judiciary (what about Shell and Nigeria?)
• Ethical responsibility: To do no harm to its stakeholders and within its operating
environment.
• Discretionary responsibility: Companies have more pro-active, strategic behaviors
that benefit themselves or society, or both
Archetypes (B. Leleux and J. van der Kaaij) (Probably an Exam question)
• Traditional: inherent risks (tobacco, weapens), compliance driven and focus on
reporting to regulatory affairs
• Communicative: opportunity seizing is complicated because sustainability measures
are costly (automotive, insurance). Focus on risk reduction and compliance.
• Opportunistic: opportunities offered by Sustainability (energy / renewables).
• Transformational: companies that have embraced Sustainablity in a holistic fashion.
Sustainability programs are more closely tied to business operations.
Focusing on materiality’s that matter
Materiality assessment
• Sustainability is a broad concept involving many different issues.
• A materiality assessment helps to identify and prioritise the sustainability issues that
matter most to a business, and its stakeholders - such as consumers, customers
(retailers), and employees - and they expect the business to act upon.
