C201 Business Acumen Latest 2024-2025
Quiz :Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization? - Answer :Evaluating results
Quiz :What is the result of a company increasing the delegation of
authority and the span of control? - Answer :Increased number of direct
reports per manager
Quiz :Which two key elements does an effective organization include? -
Answer :Human interaction, structure
Quiz :Why does a line organizational structure function most effectively in
a crisis situation? - Answer :It established a direct flow of authority
Quiz :Number the seven steps in the recruiting and interviewing process
from first to last. - Answer :1) Define job requirements, 2) Contact and
visit colleges for applicants/interns, 3) Conduct employment tests, 4)
Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews,
7) Hiring determination
Quiz :Which primary driver does management use for an organization's
structure? - Answer :Achievement of company goals
Quiz :Which step in the organizing process results in management group
work activities into units within the organization? -
Answer :Departmentalization
, Quiz :A high tech startup company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging? -
Answer :Customer loyalty
Quiz :Which marketing strategy is devoted to maintaining continuous
bottom line prices than relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales? - Answer :Everyday low
pricing
Quiz :When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
Answer :When demand for the product is driven by the end user
Quiz :Which marketing tool is essential to building an effective
relationship marketing campaign? - Answer :An affinity program
Quiz :Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage of a
high cost per contact? - Answer :Personal Selling
Quiz :What three factors should be addressed in a successful marketing
plan? Choose 3 answers. - Answer :Target Market, Sales revenue goals,
Plan implementation timeline (not on list, marketing budget)
Quiz :Which three characteristics are measured in demographic
segmentation? Choose 3 answers - Answer :Race and ethnicity, Income,
Household size
, Quiz :In which three ways does business-buying behavior differ from
consumer-buying behavior? Choose 3 answers - Answer :Buyers face
organizational influences in addition to their own preferences, purchasers
often invite selected providers to bid on a purchase, a group or committee
often makes decisions
Quiz :Which three conditions, in a global selling environment, should a
small company leverage to create a competitive advantage? Choose 3
answers - Answer :cultural homogeneity, mobility of labor, local labor
costs
Quiz :With which two types of products does a marketing strategy rely on
advertising more than personal selling? Choose 2 answers. -
Answer :Consumable supplies, accessories to primary products
Quiz :After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an the lotion as an insect repellent as well. In which
three product life cycle extension strategies did this company engage?
Choose 3 answers - Answer :Adding new users, finding new uses for the
product, increasing frequency of use.
Quiz :What are three ways that an effective brand name can influence
consumer product recognition? Choose 3 answers - Answer :It conveys an
image, it depicts trademark protection, it reflects brand equity.
Quiz :A customer has purchased a product twice and intends to do so
again. Which stage of brand loyalty is this customer in? - Answer :Brand
preference
Quiz :Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization? - Answer :Evaluating results
Quiz :What is the result of a company increasing the delegation of
authority and the span of control? - Answer :Increased number of direct
reports per manager
Quiz :Which two key elements does an effective organization include? -
Answer :Human interaction, structure
Quiz :Why does a line organizational structure function most effectively in
a crisis situation? - Answer :It established a direct flow of authority
Quiz :Number the seven steps in the recruiting and interviewing process
from first to last. - Answer :1) Define job requirements, 2) Contact and
visit colleges for applicants/interns, 3) Conduct employment tests, 4)
Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews,
7) Hiring determination
Quiz :Which primary driver does management use for an organization's
structure? - Answer :Achievement of company goals
Quiz :Which step in the organizing process results in management group
work activities into units within the organization? -
Answer :Departmentalization
, Quiz :A high tech startup company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging? -
Answer :Customer loyalty
Quiz :Which marketing strategy is devoted to maintaining continuous
bottom line prices than relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales? - Answer :Everyday low
pricing
Quiz :When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
Answer :When demand for the product is driven by the end user
Quiz :Which marketing tool is essential to building an effective
relationship marketing campaign? - Answer :An affinity program
Quiz :Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage of a
high cost per contact? - Answer :Personal Selling
Quiz :What three factors should be addressed in a successful marketing
plan? Choose 3 answers. - Answer :Target Market, Sales revenue goals,
Plan implementation timeline (not on list, marketing budget)
Quiz :Which three characteristics are measured in demographic
segmentation? Choose 3 answers - Answer :Race and ethnicity, Income,
Household size
, Quiz :In which three ways does business-buying behavior differ from
consumer-buying behavior? Choose 3 answers - Answer :Buyers face
organizational influences in addition to their own preferences, purchasers
often invite selected providers to bid on a purchase, a group or committee
often makes decisions
Quiz :Which three conditions, in a global selling environment, should a
small company leverage to create a competitive advantage? Choose 3
answers - Answer :cultural homogeneity, mobility of labor, local labor
costs
Quiz :With which two types of products does a marketing strategy rely on
advertising more than personal selling? Choose 2 answers. -
Answer :Consumable supplies, accessories to primary products
Quiz :After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an the lotion as an insect repellent as well. In which
three product life cycle extension strategies did this company engage?
Choose 3 answers - Answer :Adding new users, finding new uses for the
product, increasing frequency of use.
Quiz :What are three ways that an effective brand name can influence
consumer product recognition? Choose 3 answers - Answer :It conveys an
image, it depicts trademark protection, it reflects brand equity.
Quiz :A customer has purchased a product twice and intends to do so
again. Which stage of brand loyalty is this customer in? - Answer :Brand
preference
