HES 354 Exam 4 Chapters 12-16 Ques ons and answers
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Which of the following is s ll a standard communica on channel for daily work and some
personal interac on, but is being eclipsed? - Ans E-mail
Iden fying your key target audiences, and o en subgroups within target audiences, is a process
known as: - Ans audience segmen ng
Which of the following can consist of interviews, focus groups (something like a group
interview), or surveys with members of the target audience who have agreed to par cipate in
the research? - Ans forma ve research
Which of the following is kind of a shortcut because a consumer can grasp what the product
stands for because it is linked to an appealing idea or image? - Ans Branding
Which type of campaign indirectly aims at health behavior change by seeking to change social
ins tu ons and their policies and, in doing so, get at the environment that surrounds behavior?
- Ans media advocacy
Campaigns concentrated on reaching community leaders, which is an example of targe ng
"elite opinions," is iden fied as which of the following and may involve media advocacy? - Ans
ins tu onal diffusion
In a broader sense, which of the following refers not just to the integra on of economic
produc on and markets, but to the social and poli cal consequences of this trend? - Ans
globaliza on
, The Pan American Health Organiza on, which focuses on the Americas, is one example of
which type of organiza on? - Ans regional organiza on
Which of the following are key players in the global health system, par cularly with respect to
implementa on as well as funding of programs, and in providing assistance in some of the most
difficult situa ons? - Ans nongovernmental organiza ons and non-profits
Which of the following refers to systems of knowledge and prac ce that e together culturally
shared ideas about what causes illness and disease, how to treat/cure illnesses, and who the
appropriate healers are? - Ans ethnomedical systems
The __________ approach s rred controversy in some quarters, but experience and data have
shown that it "meets people where they are" in the sense that it focuses on key health effects
of a person's behavior while not judging or overcategorizing the person as a whole. - Ans harm
reduc on
Which approach sets up an overall predic ve rela onship where the nature of exposure
increases or decreases the likelihood that a given youth will engage in high-risk behaviors? -
Ans risk and protec ve factor approach
The premise behind the Genera ve Approach to understanding risk behavior, is that people
behave in rela on to the following ideas or constructs: - Ans carrying out a gender role and
trying to achieve status
Choose the combina on that includes ALL approaches which can be used to improve
genera ve process in high-risk popula on.
I. Iden fy key constructs that mo vate behavior among a specific group, and the context
(socioeconomic) in which those mo va ons are carried out via health risk behavior.
II. Use the idea of subs tu on - finding other possible behaviors that respond to the same
mo va on but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adop on of those non-risky behaviors.
Newest NEW EDITION UPDATED RATED A+
Which of the following is s ll a standard communica on channel for daily work and some
personal interac on, but is being eclipsed? - Ans E-mail
Iden fying your key target audiences, and o en subgroups within target audiences, is a process
known as: - Ans audience segmen ng
Which of the following can consist of interviews, focus groups (something like a group
interview), or surveys with members of the target audience who have agreed to par cipate in
the research? - Ans forma ve research
Which of the following is kind of a shortcut because a consumer can grasp what the product
stands for because it is linked to an appealing idea or image? - Ans Branding
Which type of campaign indirectly aims at health behavior change by seeking to change social
ins tu ons and their policies and, in doing so, get at the environment that surrounds behavior?
- Ans media advocacy
Campaigns concentrated on reaching community leaders, which is an example of targe ng
"elite opinions," is iden fied as which of the following and may involve media advocacy? - Ans
ins tu onal diffusion
In a broader sense, which of the following refers not just to the integra on of economic
produc on and markets, but to the social and poli cal consequences of this trend? - Ans
globaliza on
, The Pan American Health Organiza on, which focuses on the Americas, is one example of
which type of organiza on? - Ans regional organiza on
Which of the following are key players in the global health system, par cularly with respect to
implementa on as well as funding of programs, and in providing assistance in some of the most
difficult situa ons? - Ans nongovernmental organiza ons and non-profits
Which of the following refers to systems of knowledge and prac ce that e together culturally
shared ideas about what causes illness and disease, how to treat/cure illnesses, and who the
appropriate healers are? - Ans ethnomedical systems
The __________ approach s rred controversy in some quarters, but experience and data have
shown that it "meets people where they are" in the sense that it focuses on key health effects
of a person's behavior while not judging or overcategorizing the person as a whole. - Ans harm
reduc on
Which approach sets up an overall predic ve rela onship where the nature of exposure
increases or decreases the likelihood that a given youth will engage in high-risk behaviors? -
Ans risk and protec ve factor approach
The premise behind the Genera ve Approach to understanding risk behavior, is that people
behave in rela on to the following ideas or constructs: - Ans carrying out a gender role and
trying to achieve status
Choose the combina on that includes ALL approaches which can be used to improve
genera ve process in high-risk popula on.
I. Iden fy key constructs that mo vate behavior among a specific group, and the context
(socioeconomic) in which those mo va ons are carried out via health risk behavior.
II. Use the idea of subs tu on - finding other possible behaviors that respond to the same
mo va on but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adop on of those non-risky behaviors.
