125
,
,ANSWERSARELOCATED IN THE SECOND PARTOFTHISDOCUMENTl
MULTIPLECHOICE-
Chooselthelonealternativelthatbestcompletesthestatementloranswerslthequestion.
1) Managersofalltypesofbusinessorganizationsmustdevelopaclearanswerforwhichofthef
ollowingquestions?
1)
A) Whatlapproachesldo we needtotakeinlordertolgainlacompetitiveadvantageinthemark
etplace?
B) Whatisthesetlofactionsthat welneed totaketooutperformcompetitorsandlachievelsupe
riorprofitability?
C) Wherearelwenow?
D) Wheredolwe gofromhere?
E) Whenwill we knowthatlwe arethere?
Question Details
Difficulty : 1 Easy
Topic : Strategy and the StrategiclManagement Process
Learning Objectivel: 01-
01 Understand what is meant by acompany s strategy andlwhy it needs to diffe Bloom'sl: Remember AACSB
: Knowledge Application Acc
essibility:Keyboard Navigation Grada ble
: automatic
2) Sanofi, apharmaceutical companysellinglprescriptiondrugsin Franceforthelpast 10lyears, h as
hadmoderatelsalesinacrowdedmarketwhileitslrivalslmanufactureandmarket drugshavingsimil ar
efficacyandsafetyprecautions, butlwithlsuperiormarketlshare. Thisparticularpharmaceutical co
mpany'slgreatestchallengeisltoincreaseprescriptionsoftheirdrugslby Frenchldoctors. Whatlwouldb ethe
most effectivestrategyfor Sanofitoimprovesaleslperformancelinitslexistingmarket?
2)
1
, A) modifyinglmarketingcommunicationtolincreasebrandfamiliaritywithinkey ph
ysiciansegments
B) relocatingalltheexistingdrugmanufacturingfacilitiestodevelopingcountriestolred
uceloperationalcosts
C) employinghiringplansthataim at acquiringldrugdesignersfromrival companies
D) exitingthemarket andenteringanewunexploredgeographicallocation
E) engaginginnewcontracttalkswithsupplierslaboutpricebreaks
Question Details
Topic : Strategy and the StrategiclManagement Process
Learning Objectivel: 01-
01 Understand what is meant by acompany s strategy andlwhy it needs to diffe Accessibility : Keyboard Navig ation
Difficulty:3Hard Bloom's
: Apply
AACSB:Analytical Thinking Gradabl el:
automatic
3) Youhavelbeenlhired as aconsultantby SandCloud, alventure-
backedestablishedlcompanyinthebeachwearandtowelingmarkets. SandCloud sownersareweig
hingladecisiontodonateapartofitslprofitstolachildren'slcharitytoimproveitslmarketimage. Your adviceto
SandCloudregardingstrategyisthatitwillconsist ofthelactionplanmanagementtakesto
3)
A) developamoreappealinglbusinessmodellthanlrivallbeachwearandltoweling co
mpanies.
B) competelagainstlrivalsinthebeachwearandtowelingindustryandestablishatra
nsitorycompetitiveadvantage.
C) concentrateonimprovinglitsexistinglproductofferingirrespectiveofitsdecisiontoldon
atealpercentageofitsprofits tola children scharity.
D) stakeoutlauniquemarketlpositionlinbeachwearandtowelingmarkets andlachievesup
eriorprofitability.
E) identifyitsstrategic vision, itslstrategiclobjectives, anditslstrategiclintent.
2
,
,ANSWERSARELOCATED IN THE SECOND PARTOFTHISDOCUMENTl
MULTIPLECHOICE-
Chooselthelonealternativelthatbestcompletesthestatementloranswerslthequestion.
1) Managersofalltypesofbusinessorganizationsmustdevelopaclearanswerforwhichofthef
ollowingquestions?
1)
A) Whatlapproachesldo we needtotakeinlordertolgainlacompetitiveadvantageinthemark
etplace?
B) Whatisthesetlofactionsthat welneed totaketooutperformcompetitorsandlachievelsupe
riorprofitability?
C) Wherearelwenow?
D) Wheredolwe gofromhere?
E) Whenwill we knowthatlwe arethere?
Question Details
Difficulty : 1 Easy
Topic : Strategy and the StrategiclManagement Process
Learning Objectivel: 01-
01 Understand what is meant by acompany s strategy andlwhy it needs to diffe Bloom'sl: Remember AACSB
: Knowledge Application Acc
essibility:Keyboard Navigation Grada ble
: automatic
2) Sanofi, apharmaceutical companysellinglprescriptiondrugsin Franceforthelpast 10lyears, h as
hadmoderatelsalesinacrowdedmarketwhileitslrivalslmanufactureandmarket drugshavingsimil ar
efficacyandsafetyprecautions, butlwithlsuperiormarketlshare. Thisparticularpharmaceutical co
mpany'slgreatestchallengeisltoincreaseprescriptionsoftheirdrugslby Frenchldoctors. Whatlwouldb ethe
most effectivestrategyfor Sanofitoimprovesaleslperformancelinitslexistingmarket?
2)
1
, A) modifyinglmarketingcommunicationtolincreasebrandfamiliaritywithinkey ph
ysiciansegments
B) relocatingalltheexistingdrugmanufacturingfacilitiestodevelopingcountriestolred
uceloperationalcosts
C) employinghiringplansthataim at acquiringldrugdesignersfromrival companies
D) exitingthemarket andenteringanewunexploredgeographicallocation
E) engaginginnewcontracttalkswithsupplierslaboutpricebreaks
Question Details
Topic : Strategy and the StrategiclManagement Process
Learning Objectivel: 01-
01 Understand what is meant by acompany s strategy andlwhy it needs to diffe Accessibility : Keyboard Navig ation
Difficulty:3Hard Bloom's
: Apply
AACSB:Analytical Thinking Gradabl el:
automatic
3) Youhavelbeenlhired as aconsultantby SandCloud, alventure-
backedestablishedlcompanyinthebeachwearandtowelingmarkets. SandCloud sownersareweig
hingladecisiontodonateapartofitslprofitstolachildren'slcharitytoimproveitslmarketimage. Your adviceto
SandCloudregardingstrategyisthatitwillconsist ofthelactionplanmanagementtakesto
3)
A) developamoreappealinglbusinessmodellthanlrivallbeachwearandltoweling co
mpanies.
B) competelagainstlrivalsinthebeachwearandtowelingindustryandestablishatra
nsitorycompetitiveadvantage.
C) concentrateonimprovinglitsexistinglproductofferingirrespectiveofitsdecisiontoldon
atealpercentageofitsprofits tola children scharity.
D) stakeoutlauniquemarketlpositionlinbeachwearandtowelingmarkets andlachievesup
eriorprofitability.
E) identifyitsstrategic vision, itslstrategiclobjectives, anditslstrategiclintent.
2
