BA 370 Chapter 5 And Chapter 6 SDSU
Test Questions Solved Correct 2025-
2026 Updated.
center of marketing efforts - Answer consumer
value based marketing - Answer provides greater value to consumer rather than competitors
immediate environment in marketing (microenvironment) - Answer internal:
competition
company
corporate partners
(industry factors)
macro environmental factors (CDSTEP) - Answer external:
Culture
Demographics
Social
Technology
Economic
Political/ Legal
country culture - Answer easy to spot visible nuances that are particular to a country such as
dress, symbols, ceremonies, language, colors, food pref, etc.
regional culture - Answer the influence of the are within a country which people live
ex. soda vs pop
demographics - Answer includes generational cohorts, gender, race, and income
, Generation Z - Answer Digital Natives: born in a world with fully integrated technology
2001- 2014
Generation Y - Answer Millennial: children of baby boomers
biggest cohort/ most variation
1977-2000
Generation X - Answer latchkey children: those who grew up in house holds where both
parents worked
1965-1976
Baby Boomers - Answer after WW2 when birth rates rose sharply
1946-1964
income distribution in US
(demographics: macro-environment) - Answer grown to be polarized: highest income groups
are growing and lower income groups are declining
(possible result for maturing in general pop or education)
high and low incomes create broad marketing spectrum
education - Answer demographics: macro environment factor
leads to better jobs and higher income
gender - Answer sometimes applies and sometimes doesn't in marketing
Earlier years: marketing favored women
TODAY: men and women share the same responsibility for shopping decisions; stores are
making this marketing shift
ethnicity - Answer marketing demographic
now that there id a diverse population in the US due to immigration this is important to
understand in the marketing macroenvironment
Test Questions Solved Correct 2025-
2026 Updated.
center of marketing efforts - Answer consumer
value based marketing - Answer provides greater value to consumer rather than competitors
immediate environment in marketing (microenvironment) - Answer internal:
competition
company
corporate partners
(industry factors)
macro environmental factors (CDSTEP) - Answer external:
Culture
Demographics
Social
Technology
Economic
Political/ Legal
country culture - Answer easy to spot visible nuances that are particular to a country such as
dress, symbols, ceremonies, language, colors, food pref, etc.
regional culture - Answer the influence of the are within a country which people live
ex. soda vs pop
demographics - Answer includes generational cohorts, gender, race, and income
, Generation Z - Answer Digital Natives: born in a world with fully integrated technology
2001- 2014
Generation Y - Answer Millennial: children of baby boomers
biggest cohort/ most variation
1977-2000
Generation X - Answer latchkey children: those who grew up in house holds where both
parents worked
1965-1976
Baby Boomers - Answer after WW2 when birth rates rose sharply
1946-1964
income distribution in US
(demographics: macro-environment) - Answer grown to be polarized: highest income groups
are growing and lower income groups are declining
(possible result for maturing in general pop or education)
high and low incomes create broad marketing spectrum
education - Answer demographics: macro environment factor
leads to better jobs and higher income
gender - Answer sometimes applies and sometimes doesn't in marketing
Earlier years: marketing favored women
TODAY: men and women share the same responsibility for shopping decisions; stores are
making this marketing shift
ethnicity - Answer marketing demographic
now that there id a diverse population in the US due to immigration this is important to
understand in the marketing macroenvironment
