BA 370 Olson Practice Quizzes 1, 2, 5,
6, 7 With Complete Solutions 2025-
2026 Edition.
Which of the following illustrates how marketing has a direct impact on consumers? - Answer
Marketing helps consumers learn about new products and services.
A service is different from a good in that the benefit is - Answer intangible
When marketers communicate the value proposition, it involves the ________ element of the
marketing mix. - Answer promotion
According to your text, which of the following can be said regarding the use of social media in
advertising? - Answer Only 20 percent of the world's population uses Facebook-- which
means 80 percent has yet to sign up
Apple's iPad is an example of which of the following types of marketing offerings? - Answer
goods
Which marketing mix element deals specifically with retailing and marketing channel
management? - Answer place
During the last couple of decades, it has become important for value-oriented marketers to
________ with customers. - Answer move toward a relational perspective from a
transactional orientation
The dairy industry targets its "Milk Life" and "Body by Milk" campaigns at different market
_________, including parents, their children, and athletes. - Answer segments
The goal of a marketing exchange is that the parties to the transaction be - Answer satisfied
A business philosophy and set of strategies, programs, and systems that focus on identifying and
building loyalty among the firm's most valued customers is known as - Answer Customer
relationship management
, Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - Answer place
A national hotel chain engages in conversations with its customers through Facebook and even
allows them to book their hotel reservations through its Facebook page. This is an example of
marketing using - Answer social media
Understanding consumers' ________ is fundamental to marketing success. - Answer needs
and wants
The ________ addresses how a product will be designed, how much it should cost, how it will
be promoted, and how it will get to consumers. - Answer marketing plan
When companies work collaboratively to buy and sell, transport, and store merchandise
through a channel of distribution, it involves the entire ________ for goods and services. -
Answer supply chain
Firms that are ________ recognize that including a strong social orientation in business is a
sound strategy that is in the best interest of both the firm and its customers. - Answer
socially responsible
During what era did firms discover marketing? - Answer production-oriented era
A firm relies on a wide variety of vendors to make and distribute its products. Manufacturers
buy raw materials from suppliers, use shipping companies to transport finished goods to
multiple locations, and establish relationships with the retailers who sell them to consumers.
Put all these businesses together and you have a - Answer supply chain
During what marketing era were manufacturers concerned with product innovation and not
with satisfying the needs of individual consumers? - Answer production-oriented era
Kroger collects massive amounts of data about how, when, why, where, and what people buy,
and then analyzes those data to better serve its customers. This activity refers to - Answer
marketing analytics
Rather than being just a random activity, good marketing requires ________ in determining
6, 7 With Complete Solutions 2025-
2026 Edition.
Which of the following illustrates how marketing has a direct impact on consumers? - Answer
Marketing helps consumers learn about new products and services.
A service is different from a good in that the benefit is - Answer intangible
When marketers communicate the value proposition, it involves the ________ element of the
marketing mix. - Answer promotion
According to your text, which of the following can be said regarding the use of social media in
advertising? - Answer Only 20 percent of the world's population uses Facebook-- which
means 80 percent has yet to sign up
Apple's iPad is an example of which of the following types of marketing offerings? - Answer
goods
Which marketing mix element deals specifically with retailing and marketing channel
management? - Answer place
During the last couple of decades, it has become important for value-oriented marketers to
________ with customers. - Answer move toward a relational perspective from a
transactional orientation
The dairy industry targets its "Milk Life" and "Body by Milk" campaigns at different market
_________, including parents, their children, and athletes. - Answer segments
The goal of a marketing exchange is that the parties to the transaction be - Answer satisfied
A business philosophy and set of strategies, programs, and systems that focus on identifying and
building loyalty among the firm's most valued customers is known as - Answer Customer
relationship management
, Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - Answer place
A national hotel chain engages in conversations with its customers through Facebook and even
allows them to book their hotel reservations through its Facebook page. This is an example of
marketing using - Answer social media
Understanding consumers' ________ is fundamental to marketing success. - Answer needs
and wants
The ________ addresses how a product will be designed, how much it should cost, how it will
be promoted, and how it will get to consumers. - Answer marketing plan
When companies work collaboratively to buy and sell, transport, and store merchandise
through a channel of distribution, it involves the entire ________ for goods and services. -
Answer supply chain
Firms that are ________ recognize that including a strong social orientation in business is a
sound strategy that is in the best interest of both the firm and its customers. - Answer
socially responsible
During what era did firms discover marketing? - Answer production-oriented era
A firm relies on a wide variety of vendors to make and distribute its products. Manufacturers
buy raw materials from suppliers, use shipping companies to transport finished goods to
multiple locations, and establish relationships with the retailers who sell them to consumers.
Put all these businesses together and you have a - Answer supply chain
During what marketing era were manufacturers concerned with product innovation and not
with satisfying the needs of individual consumers? - Answer production-oriented era
Kroger collects massive amounts of data about how, when, why, where, and what people buy,
and then analyzes those data to better serve its customers. This activity refers to - Answer
marketing analytics
Rather than being just a random activity, good marketing requires ________ in determining
