SDSU BA370 Olson Chapter 8 Test
Questions All Answered Correctly
2025-2026.
exchange rate - Answer the measure of how much one country's currency is worth in
relation to another country's currency
to assess economic analysis using metrics, you must look at ... - Answer general economic
environment, market size and population growth, real income
Marketers must adapt their global distribution strategies for developing countries because: -
Answer foreign firms often cannot reach them easily, consumers lack adequate
transportation to central shopping areas, and consumers shop in small, family-owned retail
outlets
quota - Answer designates the maximum quantity of a product that may be brought into a
company over a specified time period
Globalization - Answer the process by which goods, services, capital, people, information,
and ideas flow across national borders
GDP (gross domestic product) - Answer the market value of the goods and services produced
by a country in a year
GNI (gross national income) - Answer consists of GDP plus the net income earned from
investments abroad (minus any payments made to nonresidents who contribute to the
domestic economy)
_____ includes both the market value of the goods and services produced by country in a
particular year plus the net income earned from investments abroad. - Answer GNI
trade defecit - Answer when a country imports more goods than it exports
trade surplus - Answer when a country exports more than it imports
, PPP (purchasing power parity) - Answer if the exchange rates of two countries are in
equilibrium, a product purchase in one will cost the same in the other (if expressed in the same
currency)
The Economist's Big Mac Index - Answer suggests that exchange rates should adjust to
equalize the cost of a basket of goods and services, wherever it is bought in the world
a country's infrastructure includes: - Answer transportation, distribution channels,
communications, and commerce
Potential global product strategies include selling: - Answer 1. the same product or service in
both the home country market and the host country, 2. sell a product or service similar to that
sold in the home country but include minor adaptations, 3. sell totally new products or services
tariff - Answer a tax levied on a good imported into a country
Sociocultural factors tell marketers: - Answer 1. how, where, and when people shop, 2. who
in the family is in charge of buying decisions, 3. why people buy certain products and services
STP - Answer segmentation, targeting, and positioning
Global STP is more complicated than domestic STP because: - Answer subcultures within a
country are hard to understand, consumers view products and their role as a consumer
differently in different countries, understanding cultural nuances is difficult
Glocalization - Answer when a firm standardizes their products globally, but use different
promotional campaigns to sell them
What factors threaten Russia's prospect for economic growth? - Answer aging population,
low birthrates, widespread corruption
Evaluating real income is: - Answer a critical way in which global markets are assessed
The strategy a firm chooses depends on the _______ of the target market. - Answer Needs
Questions All Answered Correctly
2025-2026.
exchange rate - Answer the measure of how much one country's currency is worth in
relation to another country's currency
to assess economic analysis using metrics, you must look at ... - Answer general economic
environment, market size and population growth, real income
Marketers must adapt their global distribution strategies for developing countries because: -
Answer foreign firms often cannot reach them easily, consumers lack adequate
transportation to central shopping areas, and consumers shop in small, family-owned retail
outlets
quota - Answer designates the maximum quantity of a product that may be brought into a
company over a specified time period
Globalization - Answer the process by which goods, services, capital, people, information,
and ideas flow across national borders
GDP (gross domestic product) - Answer the market value of the goods and services produced
by a country in a year
GNI (gross national income) - Answer consists of GDP plus the net income earned from
investments abroad (minus any payments made to nonresidents who contribute to the
domestic economy)
_____ includes both the market value of the goods and services produced by country in a
particular year plus the net income earned from investments abroad. - Answer GNI
trade defecit - Answer when a country imports more goods than it exports
trade surplus - Answer when a country exports more than it imports
, PPP (purchasing power parity) - Answer if the exchange rates of two countries are in
equilibrium, a product purchase in one will cost the same in the other (if expressed in the same
currency)
The Economist's Big Mac Index - Answer suggests that exchange rates should adjust to
equalize the cost of a basket of goods and services, wherever it is bought in the world
a country's infrastructure includes: - Answer transportation, distribution channels,
communications, and commerce
Potential global product strategies include selling: - Answer 1. the same product or service in
both the home country market and the host country, 2. sell a product or service similar to that
sold in the home country but include minor adaptations, 3. sell totally new products or services
tariff - Answer a tax levied on a good imported into a country
Sociocultural factors tell marketers: - Answer 1. how, where, and when people shop, 2. who
in the family is in charge of buying decisions, 3. why people buy certain products and services
STP - Answer segmentation, targeting, and positioning
Global STP is more complicated than domestic STP because: - Answer subcultures within a
country are hard to understand, consumers view products and their role as a consumer
differently in different countries, understanding cultural nuances is difficult
Glocalization - Answer when a firm standardizes their products globally, but use different
promotional campaigns to sell them
What factors threaten Russia's prospect for economic growth? - Answer aging population,
low birthrates, widespread corruption
Evaluating real income is: - Answer a critical way in which global markets are assessed
The strategy a firm chooses depends on the _______ of the target market. - Answer Needs
