International Baccalaureate Business Management Standard Level
Internal Assessment
Research Question:
Should British American Tobacco further expand its Potentially
Reduced Risk Products' share in the European market?
Personal Code: hlt648
Session: May 2020
Word count: 1499
Declaration:
I declare that this work is my own work and is the final version. I have acknowledged each use of the
words or ideas of another person, whether written, oral or visual.
0
, Table of contents
Introduction............................................................................................................................................. 2
Findings and evaluation........................................................................................................................... 4
Sales figures and profitability ratios .................................................................................................... 4
BAT's portfolio evaluation - BCG matrix .............................................................................................. 6
Risk assessment - Ansoff's matrix ....................................................................................................... 8
Conclusion ............................................................................................................................................. 10
Supporting Documents ......................................................................................................................... 11
Bibliography........................................................................................................................................... 12
1
Internal Assessment
Research Question:
Should British American Tobacco further expand its Potentially
Reduced Risk Products' share in the European market?
Personal Code: hlt648
Session: May 2020
Word count: 1499
Declaration:
I declare that this work is my own work and is the final version. I have acknowledged each use of the
words or ideas of another person, whether written, oral or visual.
0
, Table of contents
Introduction............................................................................................................................................. 2
Findings and evaluation........................................................................................................................... 4
Sales figures and profitability ratios .................................................................................................... 4
BAT's portfolio evaluation - BCG matrix .............................................................................................. 6
Risk assessment - Ansoff's matrix ....................................................................................................... 8
Conclusion ............................................................................................................................................. 10
Supporting Documents ......................................................................................................................... 11
Bibliography........................................................................................................................................... 12
1
