M303 Midterm Exam Questions and Answers
Terms in this set (20)
Which of the following best describes Research conducted to solve specific problems 3 multiple choice options
applied research?
What is the main purpose of performing To understand a non-causal relationship between 2 variables 3 multiple choice options
descriptive research?
Which of the following is an accurate Primary data is more difficult to access, but can answer more complex questions
difference between secondary and primary
3 multiple choice options
data:
Which of the following is an accurate A theoretical concept that is directly measurable 3 multiple choice options
description of a variable?
Which of the following choice sets Construct is intelligence, variable is IQ scores 3 multiple choice options
presents a construct first and a variable
second?
What are the three stages of the customer Prepurchase, purchase, post purchase 3 multiple choice options
journey?
A variable which the researcher has control over, and wishes to manipulate
What is an independent variable?
3 multiple choice options
What is the main purpose in performing To understand the "why" behind the attitudes and behaviors 3 multiple choice options
ethnographic research?
Which of the following is NOT an Can ask more complex questions 3 multiple choice options
advantage of digitally administered
surveys?
Why is it always a good idea to include To ensure that any participant that did not pay attention is removed
attention checks throughout digital
3 multiple choice options
surveys?
Which of the following is a strategy that is Make sure each answer choice is mutually exclusive 3 multiple choice options
correct to apply when designing surveys?
Terms in this set (20)
Which of the following best describes Research conducted to solve specific problems 3 multiple choice options
applied research?
What is the main purpose of performing To understand a non-causal relationship between 2 variables 3 multiple choice options
descriptive research?
Which of the following is an accurate Primary data is more difficult to access, but can answer more complex questions
difference between secondary and primary
3 multiple choice options
data:
Which of the following is an accurate A theoretical concept that is directly measurable 3 multiple choice options
description of a variable?
Which of the following choice sets Construct is intelligence, variable is IQ scores 3 multiple choice options
presents a construct first and a variable
second?
What are the three stages of the customer Prepurchase, purchase, post purchase 3 multiple choice options
journey?
A variable which the researcher has control over, and wishes to manipulate
What is an independent variable?
3 multiple choice options
What is the main purpose in performing To understand the "why" behind the attitudes and behaviors 3 multiple choice options
ethnographic research?
Which of the following is NOT an Can ask more complex questions 3 multiple choice options
advantage of digitally administered
surveys?
Why is it always a good idea to include To ensure that any participant that did not pay attention is removed
attention checks throughout digital
3 multiple choice options
surveys?
Which of the following is a strategy that is Make sure each answer choice is mutually exclusive 3 multiple choice options
correct to apply when designing surveys?
