STC 116 EXAM 1 QUESTIONS WITH CORRECT ANSWERS (GRADED A+)

STC 116 EXAM 1 QUESTIONS
WITH CORRECT ANSWERS
(GRADED A+)

Major contributions by industrialists, presidents - Answer- -HENRY FORD: positioning
and publicist
-SAMUEL INSULL: started "bill stuffer"
-TEDDY ROOSEVELT: press relations

Who started "bill stuffer" - Answer- Samuel Insull

Who started press relations - Answer- Teddy Roosevelt

How PR and Media ethically fail - Answer- - Can deceive without lying - (Media - - Bias
or PR Bias)
- Omission
- Selection of sources
- Story selection
- Placement
- Labeling
- Spin

Other Large PR Organizations - Answer- 1. PRSSA- Public Relations Student Society of
America
2. IABC- International Association of Business Communications
3. IPRA- International Public Relations Association

The PR code of ethics is tied to - Answer- Ivey Lee

Ivey Lee - Answer- - First PR counsel
- Started Parker and Lee in 1905
- Declaration of Principles
- One of the first clients; Pennsylvania Railroad
- 1913-14 railroad freight hike company
-Worked with the Rockefeller company

Edward Bernays - Answer- - Father of modern PR
- Believed in scientific persuasion
- Believed in social scientific research
- Emphasized advocacy and persuasion
- Crystallizing Public Opinion