CDP PT 2 EXAM QUESTIONS AND
ANSWERS
Which CDP feature helps marketers calculate attributes like Customer Lifetime value
and Customer Salesforce score (Choose 1)
A. Calculated Insights
B. Formula Field insights
C. Streaming Insights
D. Einstein Insights - Answer- C. Streaming Insights
How does Identity Resolution select attributes for Unified individuals when there is ---
attribute---- (Choose 1)
A. Leverage Match Rules
B. Leverage Reconciliation Rules
C. Create additional Rule Sets
D. Create additional Contact Points - Answer- B. Leverage Reconciliation Rules
A retail customer wants to bring customer data from different source and wants to take
advantages of identity resolution so that it can be used in segmentation which object
should be used for activation member?
A. Subscriber B. Unified Individual C. Contact D. Individual - Answer- B. Unified
Individual
Which are the following actions can be applied to a previously created segment?
(Choose 3) A. Deactivate B. Copy C. Reactivate D. Delete E. Export - Answer- A.
Deactivate B. Copy D. Delete
What type of Calculated Insights can be added as additional attributes in an activation?
(Choose 1) A. Metrics & Dimensions B. Metrics C. Dimensions D. Filters - Answer- A.
Metrics & Dimensions
Which two steps are required when configuring a Marketing Cloud activation? A. Select
an Activation Target B. Select Contact Points C. Add Additional Attributes D. Select
Activation Membership - Answer- A. Select an Activation Target
D. Select Activation Membership
A banking customer wants bring banking data to calculate customer lifetime value using
calculated insights. What is the correct data flow in CDP to create this insight to use in
segmentation?
, A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in
segments
B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in
segments
C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream
(DSO) -> Use CI in segments
D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create
Calculated Insights(CI) -> Use CI in segments - Answer- D. Create new Data Stream
(DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -> Use CI
in segments
A Telecom company's customer has requested their personal data be deleted Customer
data in ------- following actions should be performed to submit a data deletion request in
CDP?(Choose 1)
A. Use consent API to request restriction of processing
B. Update consent flag in the Marketing Cloud Engagement datastream to submit -----
C. Update preferences and Consent in all Activation channels
D. Use Ingestion API to submit restriction of processing - Answer- B. Update consent
flag in the Marketing Cloud Engagement datastream to submit -----
How can Customer Data Platform help marketers?
A. Create a first-party data strategy that is not dependent on third party data B. Ingest
and unify data from anywhere to reconcile customer identity
C. Create cross channel marketing messages across Email, SMS, Push and other
channel
D. Manage social media data including interactions across all major social platforms -
Answer- A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity
How does Salesforce CDP ... Restriction of Processing request in segmentation?
A. Restricts data processing when saving the segment
B. Restricts all data processing for individual and unified individual profiles within 24
hours
C. Restricts all data processing on all entities
D. Restricts data processing during activation32 - Answer- B. Restricts all data
processing for individual and unified individual profiles within 24 hours
What is the purpose of container path in segmentation?
A. To create relationships between your related attributes
B. To show the path of the attribute in the attribute library
C. To show unrelated attributes
D. To define data relationships in activation - Answer- A. To create relationships
between your related attribute
What is the different between direct & related attributes?
ANSWERS
Which CDP feature helps marketers calculate attributes like Customer Lifetime value
and Customer Salesforce score (Choose 1)
A. Calculated Insights
B. Formula Field insights
C. Streaming Insights
D. Einstein Insights - Answer- C. Streaming Insights
How does Identity Resolution select attributes for Unified individuals when there is ---
attribute---- (Choose 1)
A. Leverage Match Rules
B. Leverage Reconciliation Rules
C. Create additional Rule Sets
D. Create additional Contact Points - Answer- B. Leverage Reconciliation Rules
A retail customer wants to bring customer data from different source and wants to take
advantages of identity resolution so that it can be used in segmentation which object
should be used for activation member?
A. Subscriber B. Unified Individual C. Contact D. Individual - Answer- B. Unified
Individual
Which are the following actions can be applied to a previously created segment?
(Choose 3) A. Deactivate B. Copy C. Reactivate D. Delete E. Export - Answer- A.
Deactivate B. Copy D. Delete
What type of Calculated Insights can be added as additional attributes in an activation?
(Choose 1) A. Metrics & Dimensions B. Metrics C. Dimensions D. Filters - Answer- A.
Metrics & Dimensions
Which two steps are required when configuring a Marketing Cloud activation? A. Select
an Activation Target B. Select Contact Points C. Add Additional Attributes D. Select
Activation Membership - Answer- A. Select an Activation Target
D. Select Activation Membership
A banking customer wants bring banking data to calculate customer lifetime value using
calculated insights. What is the correct data flow in CDP to create this insight to use in
segmentation?
, A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in
segments
B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in
segments
C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream
(DSO) -> Use CI in segments
D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create
Calculated Insights(CI) -> Use CI in segments - Answer- D. Create new Data Stream
(DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -> Use CI
in segments
A Telecom company's customer has requested their personal data be deleted Customer
data in ------- following actions should be performed to submit a data deletion request in
CDP?(Choose 1)
A. Use consent API to request restriction of processing
B. Update consent flag in the Marketing Cloud Engagement datastream to submit -----
C. Update preferences and Consent in all Activation channels
D. Use Ingestion API to submit restriction of processing - Answer- B. Update consent
flag in the Marketing Cloud Engagement datastream to submit -----
How can Customer Data Platform help marketers?
A. Create a first-party data strategy that is not dependent on third party data B. Ingest
and unify data from anywhere to reconcile customer identity
C. Create cross channel marketing messages across Email, SMS, Push and other
channel
D. Manage social media data including interactions across all major social platforms -
Answer- A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity
How does Salesforce CDP ... Restriction of Processing request in segmentation?
A. Restricts data processing when saving the segment
B. Restricts all data processing for individual and unified individual profiles within 24
hours
C. Restricts all data processing on all entities
D. Restricts data processing during activation32 - Answer- B. Restricts all data
processing for individual and unified individual profiles within 24 hours
What is the purpose of container path in segmentation?
A. To create relationships between your related attributes
B. To show the path of the attribute in the attribute library
C. To show unrelated attributes
D. To define data relationships in activation - Answer- A. To create relationships
between your related attribute
What is the different between direct & related attributes?
