STC 116 EXAM 2 QUESTIONS WITH
CORRECT ANSWERS | LATEST
2026 UPDATES
What is important in preparing a media interview? - Answer- Provide a list of expected
questions interviewer may ask, Provide information to interviewee to help in making
interview informative and entertaining, Provide interviewer with background information
on interviewee, Determine the purpose of the interview
What is important in writing and giving a speech? (You can find the answer on the PPT)
- Answer- Research is the first step: Who is the intended audience? Who is speaking?
Discuss with speaker the purpose of the speech, key facts and major points, and
primary messages
keep the audience in mind
remember non- verbal cues (SPEAK)
VNR - Answer- Video news release
5,000 VNRs produced annually in U.S., 90-second VNR costs $20,000-$50,000
VNR package includes:
News report (90-second, voiceover narrative) B-roll (unedited video pictures),
Identification of source, All electronic
ANR - Answer- Audio News Release
PSA - Answer- An unpaid announcement that promotes the programs of government or
voluntary agencies (non-profit, civic) that serve the public interest.
Product Placement - Answer- Definition:"Plugs"-or negotiations for selected items to
appear on TV shows or in movies
Mutually beneficial for product and producers of TV shows or films
PR practitioners should be alert to publicity opportunities on TV programs and movies
SMT - Answer- Definition: Pre-booked, one-on-one interviews (via satellite) from a fixed
location with journalists or talk show hosts.
, Dos and don'ts of satellite media tours: Do include relevant, local angle, Do have a
visually appealing set, Do use a credible spokesperson, Don't make it similar to a
commercial, Don't be dishonest about content
"SPEAK" Method - Answer- Remember non-verbal cues (S-P-E-A-K):
S = SMILE
P = POSTURE
E = EYE CONTACT
A = ANIMATION
K = KINETICS (Motion)
Differences among PSA, corporate advertising, and commercials. - Answer- PSA v.
Corporate Advertising: Even if the messages presented are in the public interest,
corporations have to purchase time or space for their ads.
PSA v. Commercials: Commercials use controlled media:Advertisers pay $ to choose
the form, placement and timing of messages (guaranteed placement);
PSAs use uncontrolled media: Media outlets make their own decisions about 1. whether
to
use the PSA or not , 2. when to use it.
Commercials promote marketplace transitions,
PSAs promote social causes and behavior change.
Understand the differences between ANR and print news release. - Answer- ANR
written for the ear, more concise, more conversational, more expensive to produce
Know the specific areas within corporate public relations? - Answer- investor relations,
media relations, customer relations, employee relations, environmental relations,
corporate philanthropy, marketing communication
What is the goal of investor relations? - Answer- to combine the disciplines of
communication and finance to accurately portray a company's prospects from an
investment standpoint
Importance of employees as internal stakeholders/brand ambassador. - Answer- they
represent the company
What is corporate philanthropy? Explain. Know examples. - Answer- the donation of
funds, products, and services to various causes.
What is corporate social responsibility (CSR)? Explain. Know examples. Why do
companies engage in
CSR? - Answer- be socially accountable—to itself, its stakeholders, and the public.
CORRECT ANSWERS | LATEST
2026 UPDATES
What is important in preparing a media interview? - Answer- Provide a list of expected
questions interviewer may ask, Provide information to interviewee to help in making
interview informative and entertaining, Provide interviewer with background information
on interviewee, Determine the purpose of the interview
What is important in writing and giving a speech? (You can find the answer on the PPT)
- Answer- Research is the first step: Who is the intended audience? Who is speaking?
Discuss with speaker the purpose of the speech, key facts and major points, and
primary messages
keep the audience in mind
remember non- verbal cues (SPEAK)
VNR - Answer- Video news release
5,000 VNRs produced annually in U.S., 90-second VNR costs $20,000-$50,000
VNR package includes:
News report (90-second, voiceover narrative) B-roll (unedited video pictures),
Identification of source, All electronic
ANR - Answer- Audio News Release
PSA - Answer- An unpaid announcement that promotes the programs of government or
voluntary agencies (non-profit, civic) that serve the public interest.
Product Placement - Answer- Definition:"Plugs"-or negotiations for selected items to
appear on TV shows or in movies
Mutually beneficial for product and producers of TV shows or films
PR practitioners should be alert to publicity opportunities on TV programs and movies
SMT - Answer- Definition: Pre-booked, one-on-one interviews (via satellite) from a fixed
location with journalists or talk show hosts.
, Dos and don'ts of satellite media tours: Do include relevant, local angle, Do have a
visually appealing set, Do use a credible spokesperson, Don't make it similar to a
commercial, Don't be dishonest about content
"SPEAK" Method - Answer- Remember non-verbal cues (S-P-E-A-K):
S = SMILE
P = POSTURE
E = EYE CONTACT
A = ANIMATION
K = KINETICS (Motion)
Differences among PSA, corporate advertising, and commercials. - Answer- PSA v.
Corporate Advertising: Even if the messages presented are in the public interest,
corporations have to purchase time or space for their ads.
PSA v. Commercials: Commercials use controlled media:Advertisers pay $ to choose
the form, placement and timing of messages (guaranteed placement);
PSAs use uncontrolled media: Media outlets make their own decisions about 1. whether
to
use the PSA or not , 2. when to use it.
Commercials promote marketplace transitions,
PSAs promote social causes and behavior change.
Understand the differences between ANR and print news release. - Answer- ANR
written for the ear, more concise, more conversational, more expensive to produce
Know the specific areas within corporate public relations? - Answer- investor relations,
media relations, customer relations, employee relations, environmental relations,
corporate philanthropy, marketing communication
What is the goal of investor relations? - Answer- to combine the disciplines of
communication and finance to accurately portray a company's prospects from an
investment standpoint
Importance of employees as internal stakeholders/brand ambassador. - Answer- they
represent the company
What is corporate philanthropy? Explain. Know examples. - Answer- the donation of
funds, products, and services to various causes.
What is corporate social responsibility (CSR)? Explain. Know examples. Why do
companies engage in
CSR? - Answer- be socially accountable—to itself, its stakeholders, and the public.
