CDP TESTBANK QUESTIONS WITH
100% CORRECT ANSWERS
Which Salesforce CDP use case merges customer information from various systems to
create a single Id, a single record for a customer?
(A). Audience Segmentation
(B). Consent Management
(C). Data Unification
(D). Identity Resolution - Answer- (D). Identity Resolution
What is the first step in the two step process to ingest data from SFMC to Salesforce
CDP?
(A). Extract marketing Cloud data to customer owned S3 bucket
(B). Extract Marketing cloud data to Salesforce owned SFTP
(C). Extract Marketing Cloud data to Salesforce owned S3 bucket
(D). Extract Marketing Cloud data to customer owned SFTP - Answer- (C). Extract
Marketing Cloud data to Salesforce owned S3 bucket
How can a marketer change attribute names to match personalization in an activation
target?
(A). Set preferred attribute names when configuring activation
(B). Update attribute names in the data stream configuration
(C). Set preferred attribute names when configuring activation target
(D). Update field names in the data model - Answer- (A). Set preferred attribute names
when configuring activation
Where activated Segments found in Marketing Cloud? - Answer- Shared Data
Extensions
Which of these three CRM objects do reconciliation rules operate across?
(A). Contact
(B). Party Identification
(C). Individual
(D). Lead
(E). Contact Point Email - Answer- (B). Party Identification
(C). Individual
(E). Contact Point Email
Options to load company's external customer management data in nearly real time
(A). CRM connector
,(B). Bulk load through S3 bucket
(C). Ingestion API
(D). MuleSoft Connector
(E). Custom Connector - Answer- (B). Bulk load through S3 bucket
(C). Ingestion API
Which two CRM objects are included in both Sales and Service Cloud Data Bundle?
(A). Campaign Member
(B). Contact
(C). Opportunity
(D). Account - Answer- B-Contact
D-Account
Which data attributes can be included in activation to a Marketing Cloud Data
Extension?
(A). Direct attributes of the entity being activated on
(B). Any Data Model Objects field
(C). Attributes used in Segment filter rule definition
(D). Any Data Stream or Data Source Object's field - Answer- (A). Direct attributes of
the entity being activated on
Which function does the Copy SOQL button perform in Data Explorer?
(A). Copy SOQL for any formula fields in that object
(B). Copy SOQL for the current data view to clipboard and export
(C). Copy SOQL for data export from Salesforce CDP
(D). Copy SOQL for the current data view to clipboard - Answer- (B). Copy SOQL for
the current data view to clipboard and export
How is Restriction of Processing request handled in segmentation? - Answer- Restricts
data processing for individual and unified individual profile
Which two features are impacted by the Time zone setting in CDP instance? [Corrected]
(A). Ingestion Schedule
(B). Activation Schedule
(C). Identity Resolution publish schedule
(D). Segmentation schedule - Answer- (B). Activation Schedule
(D). Segmentation schedule
Which factors should be considered when using identity Resolution within Customer
Data Platform (Choose2)
(A). CDP does not merge source records but instead creates a unified records that links
all source records
(B). The unified individual ID is refreshed after each resolution and it can change over a
period of time.
(C). CDP only lets you create one identity resolution ruleset
, (D). Fuzzy value used to match source profiles are stored in unified profile - Answer-
(A). CDP does not merge source records but instead creates a unified records that links
all source records
A marketer needs to create several segments with similar filter criteria for multiple
brands. How can marketer create these segments as efficiently as possible?
(A). Use and attribute filter feature in activation
(B). Create a segment and clone via API for each brand
(C). Create a reusable container block with common criteria (D). Create a segment and
copy for each brand. - Answer- (D). Create a segment and copy for each brand.
Which two options are available for setting up a publishing schedule in segmentation?
(A). Manual
(B). Einstein Insights
(C). Automated every 12 or 24 hours
(D). Data Stream schedule - Answer- (A). Manual
(C). Automated every 12 or 24 hours
Where are activated segments found in Marketing Cloud?
(A). Filtered Data Extensions
(B). Standard Data Extension
C). Shared Data Extension
(D). Salesforce Data Extensions - Answer- C
How should Data Subject Rights request be submitted to Salesforce CDP?
(A). Using a dedicated field in data stream
(B). Using Consent API
(C). Using dedicated data stream
(D). Using Data Explorer - Answer- (C). Using dedicated data stream
Which two frequency options are available when ingesting Marketing Cloud Data
Extensions?
(A). 15 minutes
(B). 24 hours
(C). 60 minutes
(D). 12 hours - Answer- (B). 24 hours
(C). 60 minutes
(D). 12 hours
Which data model in Salesforce CDP defines interactions with a Party? - Answer-
Engagement
100% CORRECT ANSWERS
Which Salesforce CDP use case merges customer information from various systems to
create a single Id, a single record for a customer?
(A). Audience Segmentation
(B). Consent Management
(C). Data Unification
(D). Identity Resolution - Answer- (D). Identity Resolution
What is the first step in the two step process to ingest data from SFMC to Salesforce
CDP?
(A). Extract marketing Cloud data to customer owned S3 bucket
(B). Extract Marketing cloud data to Salesforce owned SFTP
(C). Extract Marketing Cloud data to Salesforce owned S3 bucket
(D). Extract Marketing Cloud data to customer owned SFTP - Answer- (C). Extract
Marketing Cloud data to Salesforce owned S3 bucket
How can a marketer change attribute names to match personalization in an activation
target?
(A). Set preferred attribute names when configuring activation
(B). Update attribute names in the data stream configuration
(C). Set preferred attribute names when configuring activation target
(D). Update field names in the data model - Answer- (A). Set preferred attribute names
when configuring activation
Where activated Segments found in Marketing Cloud? - Answer- Shared Data
Extensions
Which of these three CRM objects do reconciliation rules operate across?
(A). Contact
(B). Party Identification
(C). Individual
(D). Lead
(E). Contact Point Email - Answer- (B). Party Identification
(C). Individual
(E). Contact Point Email
Options to load company's external customer management data in nearly real time
(A). CRM connector
,(B). Bulk load through S3 bucket
(C). Ingestion API
(D). MuleSoft Connector
(E). Custom Connector - Answer- (B). Bulk load through S3 bucket
(C). Ingestion API
Which two CRM objects are included in both Sales and Service Cloud Data Bundle?
(A). Campaign Member
(B). Contact
(C). Opportunity
(D). Account - Answer- B-Contact
D-Account
Which data attributes can be included in activation to a Marketing Cloud Data
Extension?
(A). Direct attributes of the entity being activated on
(B). Any Data Model Objects field
(C). Attributes used in Segment filter rule definition
(D). Any Data Stream or Data Source Object's field - Answer- (A). Direct attributes of
the entity being activated on
Which function does the Copy SOQL button perform in Data Explorer?
(A). Copy SOQL for any formula fields in that object
(B). Copy SOQL for the current data view to clipboard and export
(C). Copy SOQL for data export from Salesforce CDP
(D). Copy SOQL for the current data view to clipboard - Answer- (B). Copy SOQL for
the current data view to clipboard and export
How is Restriction of Processing request handled in segmentation? - Answer- Restricts
data processing for individual and unified individual profile
Which two features are impacted by the Time zone setting in CDP instance? [Corrected]
(A). Ingestion Schedule
(B). Activation Schedule
(C). Identity Resolution publish schedule
(D). Segmentation schedule - Answer- (B). Activation Schedule
(D). Segmentation schedule
Which factors should be considered when using identity Resolution within Customer
Data Platform (Choose2)
(A). CDP does not merge source records but instead creates a unified records that links
all source records
(B). The unified individual ID is refreshed after each resolution and it can change over a
period of time.
(C). CDP only lets you create one identity resolution ruleset
, (D). Fuzzy value used to match source profiles are stored in unified profile - Answer-
(A). CDP does not merge source records but instead creates a unified records that links
all source records
A marketer needs to create several segments with similar filter criteria for multiple
brands. How can marketer create these segments as efficiently as possible?
(A). Use and attribute filter feature in activation
(B). Create a segment and clone via API for each brand
(C). Create a reusable container block with common criteria (D). Create a segment and
copy for each brand. - Answer- (D). Create a segment and copy for each brand.
Which two options are available for setting up a publishing schedule in segmentation?
(A). Manual
(B). Einstein Insights
(C). Automated every 12 or 24 hours
(D). Data Stream schedule - Answer- (A). Manual
(C). Automated every 12 or 24 hours
Where are activated segments found in Marketing Cloud?
(A). Filtered Data Extensions
(B). Standard Data Extension
C). Shared Data Extension
(D). Salesforce Data Extensions - Answer- C
How should Data Subject Rights request be submitted to Salesforce CDP?
(A). Using a dedicated field in data stream
(B). Using Consent API
(C). Using dedicated data stream
(D). Using Data Explorer - Answer- (C). Using dedicated data stream
Which two frequency options are available when ingesting Marketing Cloud Data
Extensions?
(A). 15 minutes
(B). 24 hours
(C). 60 minutes
(D). 12 hours - Answer- (B). 24 hours
(C). 60 minutes
(D). 12 hours
Which data model in Salesforce CDP defines interactions with a Party? - Answer-
Engagement
