STC 116 EXAM 2 CERTIFIED
QUESTIONS WITH CORRECT
ANSWERS
customer relations - Answer- the department of an organization that gives help to
customers and deals with their problems.
employee relations - Answer- the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
motivation, morale, and discipline, and to maintaining a positive, productive, and
cohesive work environment
environmental relations - Answer- Corporate concern for the environmental and
sustainable resources
corporate philanthropy - Answer- the donation of funds, products, and services to
various causes
-can be as little as providing uniforms and equipment to a local little league baseball
team or a multimillion dollar donation to a university to upgrade its programs in science
and engineering
marketing communications - Answer- The various efforts of PR to support the marketing
and sales objectives of their business
goal of investor relations - Answer- to combine the disciplines of communication and
finance to accurately portray a company's prospects from an investment standpoint
importance of employees as internal stakeholders/brand ambassador - Answer- -it's
important to corporate success that a workplace respects its management, has pride in
its products, and believes it is being treated fairly
corporate social responsibility - Answer- the notion that corporations are expected to go
above and beyond following the law and making a profit
-helps remove negative publicity
-gain positive reputation
-ex: counseling the CEO to become more connected to to employees and customers
cause-related marketing - Answer- A profit-making company collaborates with a
nonprofit organization to advance the latter's cause and, at the same time, increase the
former's sales.
-creates good customer support
, -ex: yoplait yogurt, 10 cents donated to support breast cancer research for each pink lid
customers send in
corporate sponsorships - Answer- corporate funding of various activities and events
such as concerts, art exhibits, races, and scientific expeditions
-can be more cost effective than advertising
similarities and differences among philanthropy, social responsibility, cause-related
marketing and sponsorships - Answer- -philanthropy is a donation to a cause the
company believes in and they do not expect any return
-sponsorship expects a return in ways such as media coverage and brand exposure
-cause related marketing is mutually beneficial for both the brand and charity
- social responsibility is for investments that are profitable but also contribute to the
welfare of society
-all improve brand reputation
aspects of marketing communication practices - Answer- product publicity
product placement
viral marketing
cause-related marketing
corporate sponsorships
consumer activism - Answer- consumers who demand changes in corporate policies
PR should:
-work with groups who are more interested in solutions than getting publicity
- offer transparency. activists who feel you're not open aren't likely to keep dealing with
you
-turn suggestions into action
consumer boycotts - Answer- a refusal to buy the products or services of an offending
company
international/global public relations - Answer- The planned and organized efforts of a
company, institution, government or nation to establish mutually beneficial relationships
with the publics of other nations.
how language, laws, and cultural norms affect the practice of international relations -
Answer- -there are different communication environments (open v limited)
-long transition from propaganda to PR
-ethnic and religious diversity
-linguistic barriers
QUESTIONS WITH CORRECT
ANSWERS
customer relations - Answer- the department of an organization that gives help to
customers and deals with their problems.
employee relations - Answer- the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
motivation, morale, and discipline, and to maintaining a positive, productive, and
cohesive work environment
environmental relations - Answer- Corporate concern for the environmental and
sustainable resources
corporate philanthropy - Answer- the donation of funds, products, and services to
various causes
-can be as little as providing uniforms and equipment to a local little league baseball
team or a multimillion dollar donation to a university to upgrade its programs in science
and engineering
marketing communications - Answer- The various efforts of PR to support the marketing
and sales objectives of their business
goal of investor relations - Answer- to combine the disciplines of communication and
finance to accurately portray a company's prospects from an investment standpoint
importance of employees as internal stakeholders/brand ambassador - Answer- -it's
important to corporate success that a workplace respects its management, has pride in
its products, and believes it is being treated fairly
corporate social responsibility - Answer- the notion that corporations are expected to go
above and beyond following the law and making a profit
-helps remove negative publicity
-gain positive reputation
-ex: counseling the CEO to become more connected to to employees and customers
cause-related marketing - Answer- A profit-making company collaborates with a
nonprofit organization to advance the latter's cause and, at the same time, increase the
former's sales.
-creates good customer support
, -ex: yoplait yogurt, 10 cents donated to support breast cancer research for each pink lid
customers send in
corporate sponsorships - Answer- corporate funding of various activities and events
such as concerts, art exhibits, races, and scientific expeditions
-can be more cost effective than advertising
similarities and differences among philanthropy, social responsibility, cause-related
marketing and sponsorships - Answer- -philanthropy is a donation to a cause the
company believes in and they do not expect any return
-sponsorship expects a return in ways such as media coverage and brand exposure
-cause related marketing is mutually beneficial for both the brand and charity
- social responsibility is for investments that are profitable but also contribute to the
welfare of society
-all improve brand reputation
aspects of marketing communication practices - Answer- product publicity
product placement
viral marketing
cause-related marketing
corporate sponsorships
consumer activism - Answer- consumers who demand changes in corporate policies
PR should:
-work with groups who are more interested in solutions than getting publicity
- offer transparency. activists who feel you're not open aren't likely to keep dealing with
you
-turn suggestions into action
consumer boycotts - Answer- a refusal to buy the products or services of an offending
company
international/global public relations - Answer- The planned and organized efforts of a
company, institution, government or nation to establish mutually beneficial relationships
with the publics of other nations.
how language, laws, and cultural norms affect the practice of international relations -
Answer- -there are different communication environments (open v limited)
-long transition from propaganda to PR
-ethnic and religious diversity
-linguistic barriers
