Inside LVMH Exam Practice Questions and Answers |Fall
2026/2027 Update | 100% Correct Latest (Graded A+)
Question 1
What percentage of LVMH's talents worldwide work in retail?
- 15%
- 30%
- 50%
- 67%
Correct Answer
50%
Question 2
Select two sentences that represent innovation at LVMH?
- It enables to improve products and customers' experiences
- With innovation, we must compromise with quality
- It helps come up with new solutions that contribute to a better tomorrow
Correct Answer
It enables to improve products and customers' experiences
It helps come up with new solutions that contribute to a better tomorrow
Page 1 of 31
,Question 3
What is the name of the division conglomerating all of LVMH's wines & spirits brands?
- Moët Hennessy
- Clos des Lambrays
- LVMH W&S
- Hennessy
Correct Answer
Moët Hennessy
Question 4
What is the weight of the Perfumes activity in the perfumes & Cosmetics division?
- 10%
- 35%
- 70%
- 85%
Correct Answer
35%
Page 2 of 31
,Question 5
Emotional value...
- ...of a good, service or experience offered by a brand is based on the perceived utilitarian, or physical performance.
- ... is the perceived value acquired from the association with one or more specific social groups.
- ... is the perceived value acquired from the association with one or more specific social groups.
- None of the above
Correct Answer
... is the perceived value acquired from the association with one or more specific social groups.
Question 6
What is the business sector generating the highest share of revenues in 2020?
- Selective retailing
- Fashion & leather goods
- Wines & spirits
- Perfumes & cosmetics
Correct Answer
Fashion & leather goods
Page 3 of 31
, Question 7
Gamification is a way for luxury brands to get closer to a younger clientele
Yes
No
Correct Answer
Yes
Question 8
What are the main challenges of innovation for a Maison?
- Innovation is too expensive
- Dealing with time and find the right pace of innovation
- The human touch within the tech world
Correct Answer
Dealing with time and find the right pace of innovation
The human touch within the tech world
Page 4 of 31
2026/2027 Update | 100% Correct Latest (Graded A+)
Question 1
What percentage of LVMH's talents worldwide work in retail?
- 15%
- 30%
- 50%
- 67%
Correct Answer
50%
Question 2
Select two sentences that represent innovation at LVMH?
- It enables to improve products and customers' experiences
- With innovation, we must compromise with quality
- It helps come up with new solutions that contribute to a better tomorrow
Correct Answer
It enables to improve products and customers' experiences
It helps come up with new solutions that contribute to a better tomorrow
Page 1 of 31
,Question 3
What is the name of the division conglomerating all of LVMH's wines & spirits brands?
- Moët Hennessy
- Clos des Lambrays
- LVMH W&S
- Hennessy
Correct Answer
Moët Hennessy
Question 4
What is the weight of the Perfumes activity in the perfumes & Cosmetics division?
- 10%
- 35%
- 70%
- 85%
Correct Answer
35%
Page 2 of 31
,Question 5
Emotional value...
- ...of a good, service or experience offered by a brand is based on the perceived utilitarian, or physical performance.
- ... is the perceived value acquired from the association with one or more specific social groups.
- ... is the perceived value acquired from the association with one or more specific social groups.
- None of the above
Correct Answer
... is the perceived value acquired from the association with one or more specific social groups.
Question 6
What is the business sector generating the highest share of revenues in 2020?
- Selective retailing
- Fashion & leather goods
- Wines & spirits
- Perfumes & cosmetics
Correct Answer
Fashion & leather goods
Page 3 of 31
, Question 7
Gamification is a way for luxury brands to get closer to a younger clientele
Yes
No
Correct Answer
Yes
Question 8
What are the main challenges of innovation for a Maison?
- Innovation is too expensive
- Dealing with time and find the right pace of innovation
- The human touch within the tech world
Correct Answer
Dealing with time and find the right pace of innovation
The human touch within the tech world
Page 4 of 31
