2025/2026
Which of the following could be a "reference group"? - Answers All of the above (Co-workers,
Neighbors, and Classmates)
A "reference group" is best described as - Answers A group which one utilizes to compare
possessions and lifestyles
Schor refers to French sociologist Pierre Bordieu when she mentions that taste is created to
some extent by "the level of one's education and the family's socialization process". Bordieu
calls this: - Answers Cultural Capital
According to Schor, consumption patterns and tastes are stratified by which of the following: -
Answers Socioeconomic categories such as class, education, and occupation
Researchers have found that what you wear, drive, and own seldom affects how people treat
you - Answers False
According to Schor, which of the following could be considered an American symbol of status? -
Answers Wristwatch, Car, Lipstick, Shoes and other clothes
Schor conducted a study of women's lipstick preferences. In her study she found that there was
___________ variety in the price of lipstick - Answers a small
Schor found that there was _____________ variety in the quality of lipstick - Answers no
Schor conducted a study on facial cleansers. The results were basically identical to the lipstick
study - Answers False
For many, the fantasy of consumption is not complete without the fantasy of showing the
purchase to admiring others - Answers True
Schor found that the amount an individual saved __________ as the individual moved _________
from much better off than the reference group to not as well off, ____ the individuals actual
income - Answers decreased, down, regardless of
Schor found that the every hour of television watched weekly, up to 5, there was no real impact
in the amount saved anually - Answers false
Schor found that most people are aware of where their money goes but are unwilling to change
their spending habits for fear of losing credibility with their friends - Answers False
Downshifting can be best described as - Answers Purposely changing one's lifestyle to be less
stressful, to have more personal time and to be more balanced
How many principles did Schor list to help individuals "get off of the consumer escalator"? -