Q1
Question 1
According to Farrelly, et al. (2005), what conclusions can be made about the “Truth”
campaign?
Select one:
a. This study showed that the campaign was associated with substantial
declines in youth smoking and has accelerated recent declines in youth smoking
prevalence
b. This study showed that the campaign was associated with modest declines
in youth smoking and no declines in youth smoking prevalence.
c. This study showed that the campaign was associated with substantial
declines in youth smoking but no declines in youth smoking prevalence.
d. None of the above
Feedback
The correct answer is:
This study showed that the campaign was associated with substantial declines in youth
smoking and has accelerated recent declines in youth smoking prevalence
.
Q2
Question 2
Which of the “P” of social marketing best addresses the distribution channel for the
product?
Select one:
a. Policy
b. Promotion
c. Place
d. Product
Feedback
The correct answer is:
Place
.
,Q3
Question 3
Which of the following is an example of a PROCESS EVALUATION metric?
Select one:
a. Call center tracking
b. Calculation of effect size between messages and behavior
c. Website hits
d. An experiment examining individuals’ behaviors in a city where a social
marketing program was launched and a control city
e. Both A and C are correct
Feedback
The correct answer is:
Both A and C are correct
.
Q4
Question 4
Research indicates that the “Got Milk?” campaign was effective at attaining behavior
change(s). One reason for their success, that was discussed at length in lecture, is that
the behavior was:
Select one:
a. A one-time behavior
b. Viewed as a severe need
c. Fear inducing
d. Simple
Feedback
The correct answer is:
Simple
.
Q5
Question 5
, The Activation Model of Information Exposure (AMIE) is a theory focused on what stage
of persuasion?
Select one:
a. Comprehension of messages
b. Behavior change
c. Drawing attention to message
d. Attitude change
Feedback
The correct answer is:
Drawing attention to message
.
Q6
Question 6
Presenting data graphically has been shown to be _____ effective at eliciting behavioral
change in people than presenting data numerically.
Select one:
a. More
b. Equality
c. Less
Feedback
The correct answer is:
More
.
Q7
Question 7
At times, outcome evaluations end up determining that a communication campaign did
not elicit behavioral changes in the audience. What are some of the reasons that this
might happen?
Select one:
a. Lack of message exposure
b. The campaign was too short of a duration
Question 1
According to Farrelly, et al. (2005), what conclusions can be made about the “Truth”
campaign?
Select one:
a. This study showed that the campaign was associated with substantial
declines in youth smoking and has accelerated recent declines in youth smoking
prevalence
b. This study showed that the campaign was associated with modest declines
in youth smoking and no declines in youth smoking prevalence.
c. This study showed that the campaign was associated with substantial
declines in youth smoking but no declines in youth smoking prevalence.
d. None of the above
Feedback
The correct answer is:
This study showed that the campaign was associated with substantial declines in youth
smoking and has accelerated recent declines in youth smoking prevalence
.
Q2
Question 2
Which of the “P” of social marketing best addresses the distribution channel for the
product?
Select one:
a. Policy
b. Promotion
c. Place
d. Product
Feedback
The correct answer is:
Place
.
,Q3
Question 3
Which of the following is an example of a PROCESS EVALUATION metric?
Select one:
a. Call center tracking
b. Calculation of effect size between messages and behavior
c. Website hits
d. An experiment examining individuals’ behaviors in a city where a social
marketing program was launched and a control city
e. Both A and C are correct
Feedback
The correct answer is:
Both A and C are correct
.
Q4
Question 4
Research indicates that the “Got Milk?” campaign was effective at attaining behavior
change(s). One reason for their success, that was discussed at length in lecture, is that
the behavior was:
Select one:
a. A one-time behavior
b. Viewed as a severe need
c. Fear inducing
d. Simple
Feedback
The correct answer is:
Simple
.
Q5
Question 5
, The Activation Model of Information Exposure (AMIE) is a theory focused on what stage
of persuasion?
Select one:
a. Comprehension of messages
b. Behavior change
c. Drawing attention to message
d. Attitude change
Feedback
The correct answer is:
Drawing attention to message
.
Q6
Question 6
Presenting data graphically has been shown to be _____ effective at eliciting behavioral
change in people than presenting data numerically.
Select one:
a. More
b. Equality
c. Less
Feedback
The correct answer is:
More
.
Q7
Question 7
At times, outcome evaluations end up determining that a communication campaign did
not elicit behavioral changes in the audience. What are some of the reasons that this
might happen?
Select one:
a. Lack of message exposure
b. The campaign was too short of a duration
