Q1
Question 1
Why do social marketers think of behaviors as being like products?
Select one:
a. They’re both observable
b. They both offer benefits and costs
c. We can communicate about both of them
d. They both motivate people to change
e. None of the above
Feedback
The correct answer is: They both offer benefits and costs.
Q2
Question 2
True or False? The text4baby campaign has been shown to increase mothers’
breastfeeding rates.
Select one:
a. TRUE
b. FALSE
Feedback
The correct answer is: FALSE.
Q3
Question 3
There are 6 stages of developing and pre-testing messages and materials. Which of the
following is the final stage??
Select one:
a. Conduct formative research with the audience
b. Develop messages and materials
c. Do an environmental scan
d. Develop and test message concepts
This study source was downloaded by 100000820853758 from CourseHero.com on 12-17-2025 08:03:19 GMT -06:00
https://www.coursehero.com/file/211766889/Graded-Midtermdocx/
, e. None of the above
Feedback
The correct answer is: None of the above.
Q4
Question 4
Which of the following is NOT one of the types of values discussed in the
psychographics section of the course?
Select one:
a. Global
b. Transitional
c. Terminal
d. Instrumental
Feedback
The correct answer is: Transitional.
Q5
Question 5
According to the Rice and Atkin text, which of the following are “typical” problems that
communication campaigns face?
Select one:
a. Poor messages
b. Using persuasive tools directed at the individual when the problem exists at
the social level
c. Too little exposure
d. Tackling a problem with communication when the problem is not a
“communication problem”
e. All of the above
Feedback
The correct answer is: All of the above.
Q6
This study source was downloaded by 100000820853758 from CourseHero.com on 12-17-2025 08:03:19 GMT -06:00
https://www.coursehero.com/file/211766889/Graded-Midtermdocx/
Question 1
Why do social marketers think of behaviors as being like products?
Select one:
a. They’re both observable
b. They both offer benefits and costs
c. We can communicate about both of them
d. They both motivate people to change
e. None of the above
Feedback
The correct answer is: They both offer benefits and costs.
Q2
Question 2
True or False? The text4baby campaign has been shown to increase mothers’
breastfeeding rates.
Select one:
a. TRUE
b. FALSE
Feedback
The correct answer is: FALSE.
Q3
Question 3
There are 6 stages of developing and pre-testing messages and materials. Which of the
following is the final stage??
Select one:
a. Conduct formative research with the audience
b. Develop messages and materials
c. Do an environmental scan
d. Develop and test message concepts
This study source was downloaded by 100000820853758 from CourseHero.com on 12-17-2025 08:03:19 GMT -06:00
https://www.coursehero.com/file/211766889/Graded-Midtermdocx/
, e. None of the above
Feedback
The correct answer is: None of the above.
Q4
Question 4
Which of the following is NOT one of the types of values discussed in the
psychographics section of the course?
Select one:
a. Global
b. Transitional
c. Terminal
d. Instrumental
Feedback
The correct answer is: Transitional.
Q5
Question 5
According to the Rice and Atkin text, which of the following are “typical” problems that
communication campaigns face?
Select one:
a. Poor messages
b. Using persuasive tools directed at the individual when the problem exists at
the social level
c. Too little exposure
d. Tackling a problem with communication when the problem is not a
“communication problem”
e. All of the above
Feedback
The correct answer is: All of the above.
Q6
This study source was downloaded by 100000820853758 from CourseHero.com on 12-17-2025 08:03:19 GMT -06:00
https://www.coursehero.com/file/211766889/Graded-Midtermdocx/
