MKT 3401 FINAL EXAM LEDET
What are the steps in the selling process? - ANSWERS-1. generate
leads
2. qualify leads
3. approaching the customer
4. proposing solution to the problem
5. handle objections
6. close the sale
7. follow up
What is lead qualification? - ANSWERS-determination of a sales
prospect's (1) recognized need, (2) buying power, and (3) receptivity
and accessibility
What are social media implications for marketers? - ANSWERS-1.
marketers don't always control the content on social media sites
2. by sharing experiences online, word-of-mouth amplifies and affects
the company bottom line
3. social media allows marketers to listen
4. social media provides more sophisticated methods of measuring
how marketers meet and interact with consumers than traditional
advertising
5. social media allows marketers to have much more direct and
meaningful conversations with customers
, What is crowdsourcing? - ANSWERS-crowdsourcing using
consumers to develop and market products
What is social media monitoring? - ANSWERS-the process of
identifying and assessing what is being said about a company,
individual, product, or brand
What is text mining? - ANSWERS-Extracting key elements from
large unstructured data sets (sentiment analysis software - able to
mine text comments in an e-mail message, blog, etc.)
What are the social media metrics? - ANSWERS-buzz, interest,
participation, search engine ranks and results, influence, sentiment
analysis, website metrics
What are the 6 categories of social media users? - ANSWERS-1.
Creators
2. Critics
3. Collectors
4. Joiners
5. Spectators
6. Inactives
What are the 6 components of a social media plan? - ANSWERS-1.
Listen to customers
What are the steps in the selling process? - ANSWERS-1. generate
leads
2. qualify leads
3. approaching the customer
4. proposing solution to the problem
5. handle objections
6. close the sale
7. follow up
What is lead qualification? - ANSWERS-determination of a sales
prospect's (1) recognized need, (2) buying power, and (3) receptivity
and accessibility
What are social media implications for marketers? - ANSWERS-1.
marketers don't always control the content on social media sites
2. by sharing experiences online, word-of-mouth amplifies and affects
the company bottom line
3. social media allows marketers to listen
4. social media provides more sophisticated methods of measuring
how marketers meet and interact with consumers than traditional
advertising
5. social media allows marketers to have much more direct and
meaningful conversations with customers
, What is crowdsourcing? - ANSWERS-crowdsourcing using
consumers to develop and market products
What is social media monitoring? - ANSWERS-the process of
identifying and assessing what is being said about a company,
individual, product, or brand
What is text mining? - ANSWERS-Extracting key elements from
large unstructured data sets (sentiment analysis software - able to
mine text comments in an e-mail message, blog, etc.)
What are the social media metrics? - ANSWERS-buzz, interest,
participation, search engine ranks and results, influence, sentiment
analysis, website metrics
What are the 6 categories of social media users? - ANSWERS-1.
Creators
2. Critics
3. Collectors
4. Joiners
5. Spectators
6. Inactives
What are the 6 components of a social media plan? - ANSWERS-1.
Listen to customers
