MKT 3401 LEDET FINAL EXAM
M5Ch8 What are the criteria for effective segmentation?
Select one:
A. Identification, sustainable, accessible, representative
B. Identification, responsive, substantial, accessible
C. Identification, representative, accessible
D. Identification, targeting, positioning - ANSWERS-Identification,
responsive, substantial, accessible
M5Ch4Ch8.7 Which of the following is not a strategy for target
marketing?
Select one:
A. Niche
B. Mass market
C. Multi-segmentation
D. Geodemographic - ANSWERS-Geodemographic
M5Ch8.4c Segmenting markets on the basis of personality, motives,
lifestyles, and geodemographics is called:
Select one:
A. Individual segmentation
B. Psychographic segmentation
C. Behavioral segmentation
,D. Attitudinal segmentation - ANSWERS-Psychographic
segmentation
M5Ch8.4e The 80/20 principle states that:
Select one:
A. 20% of companies generate 80% of product sales
B. 80% of all products are consumed by 20% of the populations
C. 20% of customers generate 80% of the demand
D. 80% of the time, financial projections will be accurate -
ANSWERS-20% of customers generate 80% of the demand
M5 What are the factors to be considered when positioning a product?
Select one:
A. Personality, affiliation, communication of value
B. Attributes, benefits, communication of value
C. Attitudes, benefits, communication of value
D. Affiliation, benefits, customer value - ANSWERS-Attributes,
benefits, communication of value
M5Ch8 Which of the following is not a part of strategy development.
Select one:
A. Marketing
B. Targeting
C. Segmentation
D. Positioning - ANSWERS-Marketing
, M5Ch9 The process of planning, collecting, and analyzing data
relevant to a marketing decision is called:
Select one:
A. Marketing research
B. Analytics
C. Segmentation
D. Market analysis - ANSWERS-Marketing research
M5Ch9.2 A focus group consists of:
Select one:
A. 7-10 people participating in a group discussion lead by a
moderator
B. Individuals interviewing business people at their offices
C. 2-3 people acquiring information while observing a business
D. Interview questions that encourage unique answers - ANSWERS-
7-10 people participating in a group discussion lead by a moderator
M5 Which company adopted a niche market when launching their
product?
Select one:
A. Ray-Ban
B. Yeti
C. Honda
D. Under Armour - ANSWERS-Yeti
M5Ch8 What are the criteria for effective segmentation?
Select one:
A. Identification, sustainable, accessible, representative
B. Identification, responsive, substantial, accessible
C. Identification, representative, accessible
D. Identification, targeting, positioning - ANSWERS-Identification,
responsive, substantial, accessible
M5Ch4Ch8.7 Which of the following is not a strategy for target
marketing?
Select one:
A. Niche
B. Mass market
C. Multi-segmentation
D. Geodemographic - ANSWERS-Geodemographic
M5Ch8.4c Segmenting markets on the basis of personality, motives,
lifestyles, and geodemographics is called:
Select one:
A. Individual segmentation
B. Psychographic segmentation
C. Behavioral segmentation
,D. Attitudinal segmentation - ANSWERS-Psychographic
segmentation
M5Ch8.4e The 80/20 principle states that:
Select one:
A. 20% of companies generate 80% of product sales
B. 80% of all products are consumed by 20% of the populations
C. 20% of customers generate 80% of the demand
D. 80% of the time, financial projections will be accurate -
ANSWERS-20% of customers generate 80% of the demand
M5 What are the factors to be considered when positioning a product?
Select one:
A. Personality, affiliation, communication of value
B. Attributes, benefits, communication of value
C. Attitudes, benefits, communication of value
D. Affiliation, benefits, customer value - ANSWERS-Attributes,
benefits, communication of value
M5Ch8 Which of the following is not a part of strategy development.
Select one:
A. Marketing
B. Targeting
C. Segmentation
D. Positioning - ANSWERS-Marketing
, M5Ch9 The process of planning, collecting, and analyzing data
relevant to a marketing decision is called:
Select one:
A. Marketing research
B. Analytics
C. Segmentation
D. Market analysis - ANSWERS-Marketing research
M5Ch9.2 A focus group consists of:
Select one:
A. 7-10 people participating in a group discussion lead by a
moderator
B. Individuals interviewing business people at their offices
C. 2-3 people acquiring information while observing a business
D. Interview questions that encourage unique answers - ANSWERS-
7-10 people participating in a group discussion lead by a moderator
M5 Which company adopted a niche market when launching their
product?
Select one:
A. Ray-Ban
B. Yeti
C. Honda
D. Under Armour - ANSWERS-Yeti
