MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1: GRADED A | 100% CORRECT |STRAYER

MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1: GRADED A | 100% CORRECT |STRAYER MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 • Question 1 A brand name whose image is waning is less of a liability in which approach? • Question 2 Which is an example of co-branding? • Question 3 Which is not an example of brand extensions? • Question 4 Why can a store brand offer decent quality for lower prices? • Question 5 Brand 123 has customers in many countries purchasing its bicycles, but its managers are unsure if the brand is truly a “global brand.” What percent of a global brand’s revenue should come from other countries? • Question 6 To write a positioning statement, you should answer all of the following questions EXCEPT: • Question 7 Jen is developing the positioning statement for a brand. In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new brand. The team approves of the way Jen wants to express the brand’s competitive advantage, and tells her to continue her work on fully developing the positioning statement. Which element of crafting the positioning statement has Jen’s team just approved? • Question 8 Target is most known for which of the following? Value • Question 9 Product leadership refers to companies that . • Question 10 The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of in the results of those decisions. • Question 11 Determining which segments to target for firms depends on an interplay between issues. • Question 12 Brands and products have perceived strengths, and marketing departments need to consider what they can do to assure that these will be sustainable . • Question 13 What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting? • Question 14 A company tries to serve the segments whose needs match their , and in doing so hope to make very happy and loyal customers who will be very profitable. • Question 15 Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor’s product would be a (n) . • Question 16 means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person’s idiosyncratic desires. • Question 17 A company is interested in better understanding how different groups of customers feel about its products. In order to do this, the company will need to . • Question 18 Newlyweds are most likely to spend money on which of the following? • Question 19 Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out . B. B. • Question 20 is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. • Question 21 In which phase of the Product Life Cycle is customer awareness getting stronger, and there may be some buzz in the marketplace? • Question 22 If a company wants to be innovative, which strategy are they most likely to use? • Question 23 At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers’ feedback as to which ideas sound most promising? • Question 24 What growth strategy combines new markets and new products? • Question 25 Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely fall into which of the following categories? • Question 26 An example of a tangible purchase is . • Question 27 A is the general term used to describe both goods and services. • Question 28 The central element of what is purchased is called the “core,” and anything bought on top of that is called what? • Question 29 Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase? • Question 30 attributes are those that require some trial or consumption before evaluation. • Question 31 and are the central players in the marketing exchange. • Question 32 Due to marketing’s success in business, what do management gurus think about marketing’s role in a company? • Question 33 The 4Ps include all of the following EXCEPT: • Question 34 Most firms advertising's goal is to enhance . • Question 35 A company’s marketing executives should assess the in terms of a general analysis of a business problem or opportunity the company is facing. B. 5Cs B. 5Cs • Question 36 A straight rebuy, like when the office needs more paper, is common for customers. • Question 37 A item is something that is purchased without much thought before the purchase. • Question 38 The different types of purchases are different because . • Question 39 What are a mix of beliefs and importance weights? • Question 40 What is a classic marketing exercise that is used to declare that one’s own product is superior to the market leader?