MKT 100 WEEK 6 EXAM 1 / MKT100 WEEK 6 EXAM 1: GRADED A | 100% CORRECT |STRAYER

MKT 100 WEEK 6 EXAM 1 / MKT100 WEEK 6 EXAM 1: GRADED A | 100% CORRECT |STRAYERMKT 100 WEEK 6 EXAM 1 / MKT100 WEEK 6 EXAM 1: GRADED A | 100% CORRECT |STRAYERMKT 100 WEEK 6 EXAM 1 Question 1 5 out of 5 points The __________ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters. Question 2 5 out of 5 points What growth strategy combines new markets and new products? Question 3 5 out of 5 points At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers’ feedback as to which ideas sound most promising? Question 4 5 out of 5 points In which phase of the Product Life Cycle is customer awareness getting stronger, and there may be some buzz in the marketplace? Question 5 5 out of 5 points Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely fall into which of the following categories? Question 6 5 out of 5 points A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have _______ meaning to customers who are not in that segment. Question 7 5 out of 5 points The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of ______ in the results of those decisions. Question 8 5 out of 5 points Marketers and senior managers like to see graphical depictions of where their brands are, and where their competitors are in the minds of their customers. What are these called? Question 9 5 out of 5 points To write a positioning statement, you should answer all of the following questions EXCEPT: Question 10 5 out of 5 points Jen is developing the positioning statement for a brand. In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new brand. The team approves of the way Jen wants to express the brand’s competitive advantage, and tells her to continue her work on fully developing the positioning statement. Which element of crafting the positioning statement has Jen’s team just approved? Question 11 5 out of 5 points Fundamentally, the best marketers at any company put themselves in the place of their _____. Question 12 5 out of 5 points Due to marketing’s success in business, what do management gurus think about marketing’s role in a company? Question 13 5 out of 5 points _____ and _____ are the central players in the marketing exchange. Question 14 5 out of 5 points Most firms advertising's goal is to enhance _____. Question 15 5 out of 5 points Which of the following is NOT part of the 5Cs? Question 16 5 out of 5 points One way marketers get customers to relate to brands is by creating a brand _______, such as Apple’s classification as “exciting” or how Gillette is action oriented. Question 17 5 out of 5 points Brand 123 has customers in many countries purchasing its bicycles, but its managers are unsure if the brand is truly a “global brand.” What percent of a global brand’s revenue should come from other countries? Question 18 5 out of 5 points A brand name whose image is waning is less of a liability in which approach? Question 19 5 out of 5 points Which is an example of co-branding? Question 20 5 out of 5 points Companies build associations to their brands through _____. Question 21 5 out of 5 points _______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ. Question 22 5 out of 5 points A company is interested in better understanding how different groups of customers feel about its products. In order to do this, the company will need to _____. Question 23 5 out of 5 points _______ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. Question 24 5 out of 5 points __________ means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person’s idiosyncratic desires. Question 25 5 out of 5 points The ideal goal for the marketer is to find a(n) ________ group of customers whose needs they can easily and profitably meet. Question 26 5 out of 5 points A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable. Question 27 5 out of 5 points Potential strategic fit is a function of all of the following EXCEPT: Question 28 5 out of 5 points Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor’s product would be a (n) _____. Question 29 5 out of 5 points The more precisely defined the target market is, the _____ the numbers are to estimate. Question 30 5 out of 5 points Determining which segments to target for firms depends on an interplay between ______ issues. Question 31 5 out of 5 points Operant conditioning is based on _____. Question 32 5 out of 5 points What are a mix of beliefs and importance weights? Question 33 5 out of 5 points Customer involvement is ____ on a B2C specialty purchase. Question 34 5 out of 5 points The different types of purchases are different because ______. Question 35 5 out of 5 points A straight rebuy, like when the office needs more paper, is common for ____ customers. Question 36 5 out of 5 points An example of a tangible purchase is _______. Question 37 5 out of 5 points _______ attributes are those that require some trial or consumption before evaluation. Question 38 5 out of 5 points Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction? Question 39 5 out of 5 points What does good variability consists of? Question 40 5 out of 5 points Which of the following are pure goods?