RTV 3001 Quiz 1 Questions with Correct Answers Latest Update 2025/2026
What did Johannes Gutenberg invent? What was the significance of the printing press? -
Answers -The Printing Press
-For the first time, one individual with a printing press could reach many people with print
instead of handwritten copies of a book or manuscript, but more important, the printing press
could make many more copies and did so much more quickly than was possible for even the
most prolific scribe.
What types of communication were the telegraph and telephone designed to facilitate? How is
this different from printing press or broadcast? - Answers Person-to-person (or one-to-one)
communication over distances.
This is different from the printing press or broadcast because the printing press and broadcast
are consider one-to-many communication, it sent messages to a mass audience.
What are the five Communication Models represented on pages 4 & 5? Know in general how
these are depicted and different from one another. - Answers 1.) Shannon and Weaver
Mathematical Model (1949):
- model based on message transmission that
helps explain the process of communicating.
That model, also known as a linear model,
works well to explain telephone
communication. Elements of that model are
the information source (person), the
transmitter (telephone), the
channel (telephone wires), and the
destination (a person).
2.) Schramm-Osgood Communication Model (1954)
- Simplified model to explain communication.
,Using only three basic elements—a message,
an encoder, and a decoder—this model
demonstrates the reciprocal nature of
communication between two people or
entities. It shows how communication is a
two-way process in which the participants act
as both senders and receivers of messages.
3.) Schramm Mass Communication Model (1954)
- one source to represent an organization that
sends out many identical messages to the
audience composed of many individual
receivers, who are connected to groups of
others and pass along information about the
messages from the initial receiver. The dotted
lines in the model represent feedback from
the receivers, which is delayed and not
explicit. The organization must then infer the
meaning of the feedback (such as ratings for a
program) and act accordingly.
4.) Mass Communication Model
- Elite sender, many receivers, little feedback.
This model has an elite sender in the middle
that distributes communication to many at
, once with little feedback from the audience to
the sender. The model represents
broadcasting or newspapers.
5.) Internet Model
- One or many senders, many receivers, much
feedback in many directions. This model
represents the Internet, it is typical of digital/
Internet communication: there are many
senders, many receivers, and much feedback
Which 20th Century medium enjoyed its place as the only instantaneous and electronic medium
for more than 30 years? - Answers Radio
Which medium became a powerhouse in the 1950s? - Answers Television
Which medium is considered to be a paradigm breaker? Why is this the case? - Answers The
Internet. It has grown more rapidly than any other medium in history.
What is the self-righting principle associated with John Milton? What is the marketplace of
ideas? - Answers 1.) "Let [Truth] and Falsehood grapple; who ever knew Truth put to the worse
in a free and open encounter?" - (Self-Righting Principle) states that society can make
adjustments and put itself on the right path if its citizens have many ideas and opinions from
which to choose. In other words, 'truth' will win out over 'untruth' in a free and responsible
society.
2.) Marketplace of Ideas: a society in which ideas appear uncensored for consideration by the
public, just as goods are presented in a marketplace. In the marketplace of ideas, people
sample from the various sources of information and opinions, and because people are both
rational and inherently good, they eventually find the truth.
What is meant by the scarcity theory/principle in broadcasting? - Answers Because
broadcasting uses parts of the electromagnetic spectrum and because the space on the
spectrum is a limited natural resource, Congress retains the right to protect it on behalf of all of
the people.
What is asynchronous media versus synchronous media? What are examples of each? -
What did Johannes Gutenberg invent? What was the significance of the printing press? -
Answers -The Printing Press
-For the first time, one individual with a printing press could reach many people with print
instead of handwritten copies of a book or manuscript, but more important, the printing press
could make many more copies and did so much more quickly than was possible for even the
most prolific scribe.
What types of communication were the telegraph and telephone designed to facilitate? How is
this different from printing press or broadcast? - Answers Person-to-person (or one-to-one)
communication over distances.
This is different from the printing press or broadcast because the printing press and broadcast
are consider one-to-many communication, it sent messages to a mass audience.
What are the five Communication Models represented on pages 4 & 5? Know in general how
these are depicted and different from one another. - Answers 1.) Shannon and Weaver
Mathematical Model (1949):
- model based on message transmission that
helps explain the process of communicating.
That model, also known as a linear model,
works well to explain telephone
communication. Elements of that model are
the information source (person), the
transmitter (telephone), the
channel (telephone wires), and the
destination (a person).
2.) Schramm-Osgood Communication Model (1954)
- Simplified model to explain communication.
,Using only three basic elements—a message,
an encoder, and a decoder—this model
demonstrates the reciprocal nature of
communication between two people or
entities. It shows how communication is a
two-way process in which the participants act
as both senders and receivers of messages.
3.) Schramm Mass Communication Model (1954)
- one source to represent an organization that
sends out many identical messages to the
audience composed of many individual
receivers, who are connected to groups of
others and pass along information about the
messages from the initial receiver. The dotted
lines in the model represent feedback from
the receivers, which is delayed and not
explicit. The organization must then infer the
meaning of the feedback (such as ratings for a
program) and act accordingly.
4.) Mass Communication Model
- Elite sender, many receivers, little feedback.
This model has an elite sender in the middle
that distributes communication to many at
, once with little feedback from the audience to
the sender. The model represents
broadcasting or newspapers.
5.) Internet Model
- One or many senders, many receivers, much
feedback in many directions. This model
represents the Internet, it is typical of digital/
Internet communication: there are many
senders, many receivers, and much feedback
Which 20th Century medium enjoyed its place as the only instantaneous and electronic medium
for more than 30 years? - Answers Radio
Which medium became a powerhouse in the 1950s? - Answers Television
Which medium is considered to be a paradigm breaker? Why is this the case? - Answers The
Internet. It has grown more rapidly than any other medium in history.
What is the self-righting principle associated with John Milton? What is the marketplace of
ideas? - Answers 1.) "Let [Truth] and Falsehood grapple; who ever knew Truth put to the worse
in a free and open encounter?" - (Self-Righting Principle) states that society can make
adjustments and put itself on the right path if its citizens have many ideas and opinions from
which to choose. In other words, 'truth' will win out over 'untruth' in a free and responsible
society.
2.) Marketplace of Ideas: a society in which ideas appear uncensored for consideration by the
public, just as goods are presented in a marketplace. In the marketplace of ideas, people
sample from the various sources of information and opinions, and because people are both
rational and inherently good, they eventually find the truth.
What is meant by the scarcity theory/principle in broadcasting? - Answers Because
broadcasting uses parts of the electromagnetic spectrum and because the space on the
spectrum is a limited natural resource, Congress retains the right to protect it on behalf of all of
the people.
What is asynchronous media versus synchronous media? What are examples of each? -
