Unit 20: Enterprise in IT
Assignment 2 - Learning Aim B
Learning Aim B: Develop a marketing plan for an IT product or
service based on market research
Developing a marketing plan
Josh Forman – 221657
Contents page
Selecting an IT good/service to launch an enterprise – Page 3
Evaluation of selected product/service - Page 3
Evaluation of sustainability – Page 3
Evaluation of security – Page 3
Evaluation of Usability - Page 4
Evaluation of Finances – Page 4
Potential Market size – Page 4
Legal evaluation – Page 5
Marketing materials (storyboards) - Page 7
Product Understanding – Page 9
Understanding the market – Page 9
Recognising Needs and Requirements of Customers – Page 9
Qualitative and quantitative variables- Page 10
Primary investigation – Page 11
Secondary investigation – Page 11
Conducting Research (alternative websites – competitors) - Page 12
Analysing Research Results - Page 16
Organising the marketing of an IT service or product – Page 20
Elements of a Promotional Strategy – Page 20
,My Strategy for Marketing – Page 22
Lean canvas model – Page 25
Final evaluation/conclusion - Page 26
Sources – Page 27
, For this project, I'll be coming up with a business plan for an IT firm. This
project's main goal is to use marketing standards and research to create a
marketing plan for a product or service.
Selecting an IT good or service to launch a business
The company will sell single-use film cameras for purchase. Users will be
able to order these cameras for a variety of occasions, including weddings,
parties, vacations, and other special occasions, through an app and website.
The film development and digital photo copies will be options included in the
service.
Evaluation of a Product or Service
This disposable film camera service has a number of advantages over its
rivals in the market, including the capacity to serve a larger clientele and the
provision of cameras at lower costs. The service guarantees that only top-
notch cameras are available in order to satisfy customer requests, providing
a dependable and entertaining experience.
The accessibility of buying cameras and processing images is another
important factor. Consumers ought to have no trouble ordering cameras and
accessing their digital images. A third-party consent option that lets users
choose whether to share their data with other businesses should also be
included in the service. With this capability, the service would be able to
send emails about future promotions and exclusive deals in addition to
providing personalised event recommendations.
This method solves issues like paying a lot of money for cameras, having
trouble finding good cameras, and getting ideas for events that aren't
relevant. By focusing on these areas, the disposable film camera service can
provide a superior experience for customers, enhancing their satisfaction
and loyalty.
Evaluation of Sustainability
It will have little negative impact on the environment because this disposable
film camera business will mainly run on a digital platform for photo
Assignment 2 - Learning Aim B
Learning Aim B: Develop a marketing plan for an IT product or
service based on market research
Developing a marketing plan
Josh Forman – 221657
Contents page
Selecting an IT good/service to launch an enterprise – Page 3
Evaluation of selected product/service - Page 3
Evaluation of sustainability – Page 3
Evaluation of security – Page 3
Evaluation of Usability - Page 4
Evaluation of Finances – Page 4
Potential Market size – Page 4
Legal evaluation – Page 5
Marketing materials (storyboards) - Page 7
Product Understanding – Page 9
Understanding the market – Page 9
Recognising Needs and Requirements of Customers – Page 9
Qualitative and quantitative variables- Page 10
Primary investigation – Page 11
Secondary investigation – Page 11
Conducting Research (alternative websites – competitors) - Page 12
Analysing Research Results - Page 16
Organising the marketing of an IT service or product – Page 20
Elements of a Promotional Strategy – Page 20
,My Strategy for Marketing – Page 22
Lean canvas model – Page 25
Final evaluation/conclusion - Page 26
Sources – Page 27
, For this project, I'll be coming up with a business plan for an IT firm. This
project's main goal is to use marketing standards and research to create a
marketing plan for a product or service.
Selecting an IT good or service to launch a business
The company will sell single-use film cameras for purchase. Users will be
able to order these cameras for a variety of occasions, including weddings,
parties, vacations, and other special occasions, through an app and website.
The film development and digital photo copies will be options included in the
service.
Evaluation of a Product or Service
This disposable film camera service has a number of advantages over its
rivals in the market, including the capacity to serve a larger clientele and the
provision of cameras at lower costs. The service guarantees that only top-
notch cameras are available in order to satisfy customer requests, providing
a dependable and entertaining experience.
The accessibility of buying cameras and processing images is another
important factor. Consumers ought to have no trouble ordering cameras and
accessing their digital images. A third-party consent option that lets users
choose whether to share their data with other businesses should also be
included in the service. With this capability, the service would be able to
send emails about future promotions and exclusive deals in addition to
providing personalised event recommendations.
This method solves issues like paying a lot of money for cameras, having
trouble finding good cameras, and getting ideas for events that aren't
relevant. By focusing on these areas, the disposable film camera service can
provide a superior experience for customers, enhancing their satisfaction
and loyalty.
Evaluation of Sustainability
It will have little negative impact on the environment because this disposable
film camera business will mainly run on a digital platform for photo
