Facebook - Answers - Started as private, now traded on NASDAQ (became public to raise capital)
- Advertisers looking for people interested in buying their products so they use data analytics
- What do people do on online networks?
Profit - Answers revenue - cost
WTP - Answers (willingness to pay) creates value for customers
Corporate Ownership - Answers - Represented by shares of stock
- No real limit to # of shareholders
- Market capitalization = market vale of a corporation = share price * # of shares outstanding
Shareholder-Owners - Answers - Ultimate owners
- Ltd. participation in mgt
Board of Directors - Answers - Top level decision control
- Represents interest of corporation & shareholders
Corporate Governance - Answers - Tries to align top level incentives and partition decision rights
to maximize shareholder value, protect shareholder's assets
Top Management Team - Answers - CEO (Investor relations, media, customers)
- COO (Internal operations)
- CFO (Financial managers)
Operating Income - Answers Revenue- Operating Costs
Net Income - Answers Revenue - All Costs
Gross Margin % - Answers (Revenue - Cost of Sales) / Revenue
Return on Assets - Answers Net income / Total assets
Apple's Value Drivers - Answers - Consumers (Make products for everyday use, strong in
desktop, publishing, education)
- Quality (Easy to use, plug & play, industrial design)
- Service
, - Reputation and brand
- Money making strategies (Operational excellence (low costs) & product leadership (high
quality))
PC Now vs. Then - Answers - Then: stand alone productivity device
- Now: networked, communication device
Low Barriers to Entry - Answers - Tech
- Components
- Plant/Location
- Distribution
- Customers
Substitutes - Answers - Network computers
- PDA's, smartphones, other mobile devices
- TV set top boxes, video game consoles
Complements - Answers - Applications/software
- Price decreased
- Functionality and # increased
- Customers WTP to pay for PC instead
Suppliers - Answers 2 types
- Commodity suppliers (no real power over PC manufacturers)
- Monopolists (Microsoft and Intel)
Industry Conclusions - Answers - Sophisticated buyers
- Vicious rivalry
- Low BoE
- Lots of substitutes
- Complements fueling demand
Assets - Answers Liabilities + Stockholder's equity