MBA 705 – FinAl ExAM: ElABorAtEd QuEstions with VEriFiEd
AnswErs (2025/2026 Edition) — Fully solVEd
1. What does conjoint analysis test? - ANSWER Attributes of products or
services.
2. What type of data do surveys collect in market research? - ANSWER
Customer satisfaction and perceptions.
3. What does STP stand for in marketing? - ANSWER Segmentation,
Targeting, Positioning
4. What is cluster analysis used for in marketing? - ANSWER Segmentation of
customers into smaller groups with similar values and attributes.
5. What is perceptual mapping? - ANSWER A technique used to understand
customer perceptions of brands in the marketplace.
6. What are the 4Ps in marketing? - ANSWER Product, Place, Promotion,
Price
7. What is conjoint analysis used for? - ANSWER To understand how
consumers make trade-offs among product attributes.
8. What type of data does scanner data provide? - ANSWER Information about
what was bought, how much, what brands, and prices paid.
9. What are the 5Cs in marketing? - ANSWER Company, Customers,
Competitors, Collaborators, Context
,10.What is the first step in the marketing research process? - ANSWER Define
the marketing and marketing research problem.
11.What is the purpose of qualitative data collection techniques? - ANSWER
To gather in-depth insights through interviews, focus groups, and
observations.
12.What is the purpose of quantitative data collection techniques? - ANSWER
To gather numerical data through surveys and experiments.
13.The unconscious reference to one's own cultural values as a standard of
judgment is known as __________.
A. emotional intelligence
B. the self-reference criterion
C. global awareness
D. none of the above
- ANSWER B. the self-reference criterion
14.One's collection of psychological attributes, such as motivation, empathy,
self-awareness, and social skills is known as __________.
A. emotional intelligence
B. leadership traits
C. leadership style
D. none of the above
, - ANSWER A. emotional intelligence
15.Top-down change efforts __________.A. are not always successfulB. can be
augmented through employee participationC. are not necessarily more
effective than bottom-up effortsD. all of the above - ANSWER D. all of the
above
16.Reminders About Strategy Execution - ANSWER }Consider the plan for
implementation before adopting a strategic alternative.
17.}The greater the strategic change, the more complex the implementation.
18.Shaping the Culture - ANSWER }Cultural change is a complex process.
Cultures do not develop overnight and are rarely changed in a short period of
time.
19.}Culture change is possible but efforts often fail, due primarily to a lack of
understanding about how a culture can be changed and how long it is likely
to take .
20.5 Ways to Shape the Culture - ANSWER 1- Systematically pay attention to
areas of the business believed to be linked to the success of the strategy.
21.}This goal can be accomplished formally by measuring and controlling the
activities of those areas, or less formally by making specific comments or
questions at meetings. These areas should be ones identified as critical to the
, firm's long-term performance and survival, such as customer service, new
product development, or quality control.
22.5 Ways to Shape the Culture - ANSWER #2- React strategically to critical
incidents and organizational crises.
23.}The way a CEO deals with a crisis, such as declining sales or technological
obsolescence, can emphasize norms, values, and working procedures, or
even create new ones.
24.5 Ways to Shape the Culture - ANSWER #3- Serve as a deliberate role
model, teacher, or coach.
}When a CEO models certain behavior, others in the organization are likely
to adopt it as well.
}Example: Executives who give up their reserved parking place in favor of
the general parking lot send a message about the importance of status in the
organization.
25.5 Ways to Shape the Culture - ANSWER #4- Strategically allocate rewards
and status.
Leaders communicate their priorities by consistently linking pay raises and
promotions, or the lack thereof, to particular behaviors.
Rewarded behavior tends to continue and become ingrained in the fabric of
the organization.
AnswErs (2025/2026 Edition) — Fully solVEd
1. What does conjoint analysis test? - ANSWER Attributes of products or
services.
2. What type of data do surveys collect in market research? - ANSWER
Customer satisfaction and perceptions.
3. What does STP stand for in marketing? - ANSWER Segmentation,
Targeting, Positioning
4. What is cluster analysis used for in marketing? - ANSWER Segmentation of
customers into smaller groups with similar values and attributes.
5. What is perceptual mapping? - ANSWER A technique used to understand
customer perceptions of brands in the marketplace.
6. What are the 4Ps in marketing? - ANSWER Product, Place, Promotion,
Price
7. What is conjoint analysis used for? - ANSWER To understand how
consumers make trade-offs among product attributes.
8. What type of data does scanner data provide? - ANSWER Information about
what was bought, how much, what brands, and prices paid.
9. What are the 5Cs in marketing? - ANSWER Company, Customers,
Competitors, Collaborators, Context
,10.What is the first step in the marketing research process? - ANSWER Define
the marketing and marketing research problem.
11.What is the purpose of qualitative data collection techniques? - ANSWER
To gather in-depth insights through interviews, focus groups, and
observations.
12.What is the purpose of quantitative data collection techniques? - ANSWER
To gather numerical data through surveys and experiments.
13.The unconscious reference to one's own cultural values as a standard of
judgment is known as __________.
A. emotional intelligence
B. the self-reference criterion
C. global awareness
D. none of the above
- ANSWER B. the self-reference criterion
14.One's collection of psychological attributes, such as motivation, empathy,
self-awareness, and social skills is known as __________.
A. emotional intelligence
B. leadership traits
C. leadership style
D. none of the above
, - ANSWER A. emotional intelligence
15.Top-down change efforts __________.A. are not always successfulB. can be
augmented through employee participationC. are not necessarily more
effective than bottom-up effortsD. all of the above - ANSWER D. all of the
above
16.Reminders About Strategy Execution - ANSWER }Consider the plan for
implementation before adopting a strategic alternative.
17.}The greater the strategic change, the more complex the implementation.
18.Shaping the Culture - ANSWER }Cultural change is a complex process.
Cultures do not develop overnight and are rarely changed in a short period of
time.
19.}Culture change is possible but efforts often fail, due primarily to a lack of
understanding about how a culture can be changed and how long it is likely
to take .
20.5 Ways to Shape the Culture - ANSWER 1- Systematically pay attention to
areas of the business believed to be linked to the success of the strategy.
21.}This goal can be accomplished formally by measuring and controlling the
activities of those areas, or less formally by making specific comments or
questions at meetings. These areas should be ones identified as critical to the
, firm's long-term performance and survival, such as customer service, new
product development, or quality control.
22.5 Ways to Shape the Culture - ANSWER #2- React strategically to critical
incidents and organizational crises.
23.}The way a CEO deals with a crisis, such as declining sales or technological
obsolescence, can emphasize norms, values, and working procedures, or
even create new ones.
24.5 Ways to Shape the Culture - ANSWER #3- Serve as a deliberate role
model, teacher, or coach.
}When a CEO models certain behavior, others in the organization are likely
to adopt it as well.
}Example: Executives who give up their reserved parking place in favor of
the general parking lot send a message about the importance of status in the
organization.
25.5 Ways to Shape the Culture - ANSWER #4- Strategically allocate rewards
and status.
Leaders communicate their priorities by consistently linking pay raises and
promotions, or the lack thereof, to particular behaviors.
Rewarded behavior tends to continue and become ingrained in the fabric of
the organization.
