ITM 100 SECTION 3 TEST PREP
QUESTIONS WITH COMPLETE
SOLUTIONS
Emergency Military Communications System - Answer-The initial purpose of the
Internet operated by the Department of Defense.
Website traffic analytics - Answer-Uses clickstream data to determine the efficiency of
the site for the users
Website ebusiness analytics - Answer-Uses clickstream data to determine the
effectiveness of the site as a channel-to-market
Showrooming - Answer-Occurs when a customer browses at a physical store and then
decides to purchase the product online for a reduced cost
Ebusiness model - Answer-A plan that details how a company creates, delivers, and
generates revenues on the internet
Dot-com - Answer-The original term for a company operating on the Internet
Keyword - Answer-A word used in performing a search
Search engine - Answer-Website software that finds other pages based on keyword
matching
Search engine ranking - Answer-Evaluates variables that search engines use to
determine where a URL appears on the list of search results
Search engine optimization - Answer-Combines art along with science to determine how
to make URLs more attractive to search engines
Organic search - Answer-The unpaid entries in a search engine results page that were
derived based on their contents' relevance to the keyword query
Paid search - Answer-Links a company paid to have displayed based on your keywords
Ebusiness revenue models - Answer-Advertising fees, License fees, Subscription fees,
Transaction fees, Value-added service fees, Pay-per-click, Pay-per-call, Pay-per-
conversion
, Affiliate program - Answer-Allows a business to generate commissions or referral fees
when a customer visiting its website clicks a link to another merchant's website
Click fraud - Answer-The practice of artificially inflating traffic statistics for online
advertisements
Hitbots - Answer-Create the illusion that a large number of potential customers are
clicking the advertiser's links
Email - Answer-The exchange of digital messages over the Internet
Instant messaging - Answer-A service that enables instant or real-time communication
between people
Podcasting - Answer-Converts an audio broadcast to a digital music player
Video chat - Answer-An online face-to-face, visual communication performed with other
Internet users
Content management systems (CMSs) - Answer-Help companies manage the creation,
storage, editing, and publication of their website content
Web 2.0 - Answer-The next generation of Internet use - a more mature, distinctive
communications platform characterized by three qualities • Collaboration • Sharing •
Free
Direct-to-Consumer (DTC) - Answer-Ebusiness model where companies build, market,
sell, and ship their products themselves, without relying on traditional stores or
intermediaries
Open system - Answer-Consists of nonproprietary hardware and software based on
publicly known standards that allow third parties to create add-on products to plug into
or interoperate with the system
Open source - Answer-Refers to any software whose sourcecode is made available free
(not on a fee or licensingbasis as in ebusiness) for any third party to reviewand modify
Cloud Source - Answer-Any proprietary software licensed under exclusive legal right of
the copyright holder
User-contributed content - Answer-created and updated by many users for many users
native advertising - Answer-An online marketing concept in which the advertiser
attempts to gain attention by providing content in the context of the user's experience in
terms of its content, format, style, or placement
QUESTIONS WITH COMPLETE
SOLUTIONS
Emergency Military Communications System - Answer-The initial purpose of the
Internet operated by the Department of Defense.
Website traffic analytics - Answer-Uses clickstream data to determine the efficiency of
the site for the users
Website ebusiness analytics - Answer-Uses clickstream data to determine the
effectiveness of the site as a channel-to-market
Showrooming - Answer-Occurs when a customer browses at a physical store and then
decides to purchase the product online for a reduced cost
Ebusiness model - Answer-A plan that details how a company creates, delivers, and
generates revenues on the internet
Dot-com - Answer-The original term for a company operating on the Internet
Keyword - Answer-A word used in performing a search
Search engine - Answer-Website software that finds other pages based on keyword
matching
Search engine ranking - Answer-Evaluates variables that search engines use to
determine where a URL appears on the list of search results
Search engine optimization - Answer-Combines art along with science to determine how
to make URLs more attractive to search engines
Organic search - Answer-The unpaid entries in a search engine results page that were
derived based on their contents' relevance to the keyword query
Paid search - Answer-Links a company paid to have displayed based on your keywords
Ebusiness revenue models - Answer-Advertising fees, License fees, Subscription fees,
Transaction fees, Value-added service fees, Pay-per-click, Pay-per-call, Pay-per-
conversion
, Affiliate program - Answer-Allows a business to generate commissions or referral fees
when a customer visiting its website clicks a link to another merchant's website
Click fraud - Answer-The practice of artificially inflating traffic statistics for online
advertisements
Hitbots - Answer-Create the illusion that a large number of potential customers are
clicking the advertiser's links
Email - Answer-The exchange of digital messages over the Internet
Instant messaging - Answer-A service that enables instant or real-time communication
between people
Podcasting - Answer-Converts an audio broadcast to a digital music player
Video chat - Answer-An online face-to-face, visual communication performed with other
Internet users
Content management systems (CMSs) - Answer-Help companies manage the creation,
storage, editing, and publication of their website content
Web 2.0 - Answer-The next generation of Internet use - a more mature, distinctive
communications platform characterized by three qualities • Collaboration • Sharing •
Free
Direct-to-Consumer (DTC) - Answer-Ebusiness model where companies build, market,
sell, and ship their products themselves, without relying on traditional stores or
intermediaries
Open system - Answer-Consists of nonproprietary hardware and software based on
publicly known standards that allow third parties to create add-on products to plug into
or interoperate with the system
Open source - Answer-Refers to any software whose sourcecode is made available free
(not on a fee or licensingbasis as in ebusiness) for any third party to reviewand modify
Cloud Source - Answer-Any proprietary software licensed under exclusive legal right of
the copyright holder
User-contributed content - Answer-created and updated by many users for many users
native advertising - Answer-An online marketing concept in which the advertiser
attempts to gain attention by providing content in the context of the user's experience in
terms of its content, format, style, or placement
