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CCPR Notes- TYBMS Sem VI

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These notes are prepared as per the Mumbai University TYBMS Semester VI syllabus for the subject Consumer and Corporate Public Relations (CCPR). The document is exam-oriented, clearly structured, and written in simple language to help students understand concepts quickly and revise effectively before exams. This PDF includes: Clear definitions and explanations Point-wise answers suitable for exams Important theoretical concepts Examples for better understanding Neatly formatted 15-page PDF Suitable for TYBMS Semester VI students appearing for internal assessments and university examinations.

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, CORPORATE COMMUNICATION AND PUBLIC RELATIONS


I. GENERAL PERCEPTION ABOUT CORPORATIONS AMONGST
STAKEHOLDERS


1. Profit Over People
Many people believe companies prioritize profits over the well-being of
employees, customers, or society.
2. Exploitation of Labor
Companies are often criticized for underpaying workers, enforcing long
working hours, and exploiting labor in low-wage countries.
3. Environmental Harm
Corporations are seen as major contributors to pollution, deforestation, and
climate change, sometimes accused of prioritizing profits over environmental
sustainability.
4. Lack of Transparency
Companies are frequently viewed as secretive about their practices,
particularly when it comes to their finances, decision-making processes, or
dealings in controversial industries.
5. Corporate Greed
There's a perception that companies hoard wealth, avoid paying fair taxes, and
contribute to income inequality.
6. Misleading Advertising
Many believe that companies use deceptive marketing tactics to overpromise
and underdeliver, making false or exaggerated claims about their products or
services.
7. Customer Exploitation
Companies are often seen as prioritizing revenue through hidden fees, unfair
pricing, or poor after-sales support.

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December 20, 2025
Number of pages
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Written in
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Type
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