SHOPIFY EXAM QUESTIONS WITH 100%
COMPLETE SOLUTIONS| LATEST UPDATE
How to place a banner ad - correct answer-Placing a banner ad
The fastest way to get started with your affiliate link is to add a banner to your website.
You can find a sampling of banner ads in various sizes on our website, or access the
banner pack that you received when you became approved for the Shopify Affiliate
Program.If you're looking to post a banner on your website, copy the image URL and
your affiliate link and enter it into the code below. You can edit the size of the banner
with the width and height dimensions.
How to embed a hyperlink - correct answer-One of the most commonly used methods of
affiliate marketing is the hyperlink, which can be easily embedded into any blog post or
image. Whether you have a list of top 10 ecommerce solutions, a blog on online retail,
or a guide on how to use Shopify, your link can be hyperlinked to any keyword, phrase,
or image that you feature. This hyperlink not only provides your audience the chance to
visit Shopify's site to see it for themselves, but it allows you to monetize your content
when they become a Shopify merchant through your affiliate link.
How to embed a hyperlink:
Highlight the desired word/phrase/image and click the Hyperlink icon 🔗
Copy and paste your affiliate link into the Desired destination URL field
Check the box Open link in new tab (optional)
Click Add link
Test the link to be sure it directs to your affiliate landing page
How to share your link in offline activities - correct answer-Never underestimate the
power of offline marketing. Whether you are speaking to a client, crafting a goodie bag,
or drafting up promotional handouts, there are endless offline strategies that can direct
customers to your affiliate link.
In order to make your affiliate link presentable in offline strategies, be sure to first create
a vanity URL that looks clean and presentable.
For example: yourblog.com/sellonline or yourblog.com/shopify
Hosting a live event?
Create a handout for your guests that features our 14 day free trial and your affiliate
link.
Collect attendees' email addresses and send them a followup email featuring your
affiliate link.
Craft goodie bags for your guests that feature an insert they can reference post-event.
Mention the offer in your podcast or video.
Referring Shopify to your clients?
,Offer 14-day free trial handouts at your place of business featuring your link.
Feature your link on your business brochures, business cards, or flyers.
Promote on Facebook - correct answer-Personal Profile
Changing algorithms have made it more challenging for followers to see Fan Page
posts, so many influencers have turned to their personal profiles for their marketing
initiatives. Profiles are effective in getting your posts to appear in your followers' feeds. If
you decide to use your profile for marketing, keep your professional goals in mind when
posting. Be mindful that if you choose to post political or controversial posts, they could
alienate many of your followers.
Business/Fan Page
Fan Pages are free to create, and Facebook has a tutorial for creating Pages. Once
your page is live, include links to your website, email addresses, and any other ways
your followers can reach you. This is how you will build your following.
One advantage of a Fan Page versus your profile is the ability to boost posts. As
mentioned in the paragraph above, Facebook algorithms make it so that many of your
followers won't be able to see posts on your Fan Page. Boosting a Facebook post not
only allows your existing followers to see it, but you have the ability to select a targeted
audience. You can select this audience based on pages they like, gender, hobbies,
keywords, and more. Facebook created a tutorial on boosting posts in their advertiser
help center. Note that Shopify's affiliate program policy on paid media requires that you
direct traffic from to a landing page rather than direct linking.
In addition to boosts, you can also advertise on Facebook through the sidebar ads if you
have a Business Page . You still have the ability to target your audience and set a daily
budget. Best practice is to start with a small budget until you are satisfied with your ROI
(return on investment) and/or conversions. Similar to optimizing for search engines,
focus on specific and long-tail keywords under the Interests tab for best r
Promote on Twitter - correct answer-Twitter users are more accessible than Facebook
users. There are no friend requests to approve or the need to maintain two separate
accounts for personal versus business. Twitter is an open conversation that anyone can
join. You can follow any public account and have full access to their feed. This feature
makes Twitter an amazing opportunity for new affiliates.
Like all social media channels, Twitter accounts are free. If you're new to Twitter, think
of what you want your handle to be and sign up for an account with your basic personal
information. Once your account is set up, be sure to upload a profile picture and cover
photo. Pro tip: For maximum credibility, it's important to completely fill out your profile.
Don't let the 'egg' be your avatar. Don't use your logo either. Twitter is about personal
conversations, so be a person.
Now that your account is set up, you're ready to Tweet. Keep in mind the themes made
throughout these chapters: authenticity and relevancy. It's easy to get lost in the wide
variety of topics and conversations on Twitter. When you're Tweeting and building your
following, always keep your business objectives in mind.
Keep It short
,Marketing gets a little tricky on Twitter because of the 280-character limit. Twitter
recently changed its rules to exclude images, videos, polls, and GIFs from that
character count, therefore expanding your advertising space. With this new guideline,
images and videos have become more important on Twitter so, once again, images are
crucial to catching potential customers' attention.
Even with these changes, URLs still count toward your 280 characters. Use a URL
shortening tool such as Pretty Links or TinyUrl.
How to use hashtags
You can't help but notice hashtags (#). They are a cornerstone of Instagram, and
appear on Facebook and even in emails. However, the hash
Promote on YouTube - correct answer-The power of video is undeniable. 96% of
consumers find videos helpful when making purchase decisions online. Nearly three-
quarters are more likely to purchase a product or service if they can watch a video
beforehand. YouTube adds the additional value of being the golden child of search
engines. There is simply no good reason to skip using YouTube and video in your
affiliate marketing campaigns.
Camera shy? No worries! You can create an effective video using tools like Screen-O-
Matic to show your followers a step-by-step tutorial of your favorite Shopify features.
With top editing software priced well under $100, you can easily create a video in front
of and behind the camera. Just don't wait for it to be perfect. You don't want to miss out
on the amazing opportunity video provides.
Once your video is complete, follow these five tips:
Optimize the length of your videos. YouTube's search algorithm favours videos of a
certain length. The algorithm is subject to change, so be sure to stay abreast of
Youtube's best practices.
Include your affiliate link directly in the video description after a brief introduction. Be
sure to use one of URL shortening tools we recommended above.
Mention your affiliate links at the beginning, middle, and end of your video. Have a
strong call to action such as a free trial. Remind your viewers that the link is in the
description.
Upload your script in the Closed Caption option.
Be creative with your title. Remember, search engines reward natural language.
Example titles include: 5 Things You Need to Know Before You Switch to Shopify, Pros
and Cons of Shopify, Shopify and Big Commerce Comparison, and 5 Things You Need
to Know Before You Purchase an Ecommerce Platform.
Promote on Instagram - correct answer-With over 700 million users, Instagram is an
amazing tool for affiliate marketers. Since Instagram only allows one link (in your bio),
Instagram is best used to reach a targeted audience, driving that traffic to your site.
Place your Shopify blog post as your bio link and follow the six tips below.
Custom photos perform best because they are authentic and relatable. The ideal picture
size is 1080 x 1080 pixels. If you feel you must use stock photos, it's best to customize
them.
, Use the same relevant hashtags as your target audience uses, such as #entrepreneur,
#ecommerce, #creativepreneur, or #bosslady. And of course, always use the #shopify
hashtag.
Keep in mind that the goal is to drive traffic to your site. Don't try to close the sale on
Instagram. Feel free to use motivational quotes, how-to tips, or other lead generating
posts.
Remember the video you did for YouTube? Edit or create a trailer that is one minute or
less. Instagram allows videos from three seconds to a full minute — and that's a lot of
airtime!
Be active and engaging with your target audience on their profile, as well as profiles
relevant to your niche.
It's so important that we'll say it twice: DO NOT buy followers or likes. Similar to the
other social media channels, fake followers can hurt you and do not drive legitimate
engagement or sales.
Logical decision making - correct answer-In our brain, the cerebrum is the region
responsible for conscious thought, and is where most of our decision making happens.
And while it's easy for us to assume that the cerebrum makes decisions that consider all
factors, this isn't the case—the cerebrum interacts with various other parts of the brain
to make a decision, and these other parts can be significantly more mysterious.
One such part is the limbic system, the emotional center of the brain. The limbic system
plays a huge role in decision making—in fact, studies have shown that patients who
have received damage to the limbic system struggle to make even the simplest of
decisions.
The cerebrum also interacts with the brainstem. This most primitive part of our brain
(sometimes referred to as the lizard brain) drives our survival instincts. These instincts
can profoundly influence our decision making.
Survival instincts - correct answer-The brainstem in conjunction with the limbic system
controls some of our most fundamental reactions, such as the flight or fight response. It
can be surprising just how much of our decision making is influenced by this kind of
animalistic reaction.
For example, when surveyed, the vast majority of people say they want to give more to
charity. Why then is the conversion rate on charity websites dismally low? Why are
charities not inundated with donations?
Although the answer to this question is complicated, our survival instincts play a
significant role. Our survival instincts drive us to horde resources for fear we may not
have enough tomorrow. We fear to make donations because we do not like to lose what
we have. We are loss-averse.
In fact, Daniel Kahneman demonstrated with Amos Tversky that the negative emotional
impact of losses is twice as intense as the positive effect of gains.
Whether we design charity websites or an ecommerce sites, we need to address this
problem.
COMPLETE SOLUTIONS| LATEST UPDATE
How to place a banner ad - correct answer-Placing a banner ad
The fastest way to get started with your affiliate link is to add a banner to your website.
You can find a sampling of banner ads in various sizes on our website, or access the
banner pack that you received when you became approved for the Shopify Affiliate
Program.If you're looking to post a banner on your website, copy the image URL and
your affiliate link and enter it into the code below. You can edit the size of the banner
with the width and height dimensions.
How to embed a hyperlink - correct answer-One of the most commonly used methods of
affiliate marketing is the hyperlink, which can be easily embedded into any blog post or
image. Whether you have a list of top 10 ecommerce solutions, a blog on online retail,
or a guide on how to use Shopify, your link can be hyperlinked to any keyword, phrase,
or image that you feature. This hyperlink not only provides your audience the chance to
visit Shopify's site to see it for themselves, but it allows you to monetize your content
when they become a Shopify merchant through your affiliate link.
How to embed a hyperlink:
Highlight the desired word/phrase/image and click the Hyperlink icon 🔗
Copy and paste your affiliate link into the Desired destination URL field
Check the box Open link in new tab (optional)
Click Add link
Test the link to be sure it directs to your affiliate landing page
How to share your link in offline activities - correct answer-Never underestimate the
power of offline marketing. Whether you are speaking to a client, crafting a goodie bag,
or drafting up promotional handouts, there are endless offline strategies that can direct
customers to your affiliate link.
In order to make your affiliate link presentable in offline strategies, be sure to first create
a vanity URL that looks clean and presentable.
For example: yourblog.com/sellonline or yourblog.com/shopify
Hosting a live event?
Create a handout for your guests that features our 14 day free trial and your affiliate
link.
Collect attendees' email addresses and send them a followup email featuring your
affiliate link.
Craft goodie bags for your guests that feature an insert they can reference post-event.
Mention the offer in your podcast or video.
Referring Shopify to your clients?
,Offer 14-day free trial handouts at your place of business featuring your link.
Feature your link on your business brochures, business cards, or flyers.
Promote on Facebook - correct answer-Personal Profile
Changing algorithms have made it more challenging for followers to see Fan Page
posts, so many influencers have turned to their personal profiles for their marketing
initiatives. Profiles are effective in getting your posts to appear in your followers' feeds. If
you decide to use your profile for marketing, keep your professional goals in mind when
posting. Be mindful that if you choose to post political or controversial posts, they could
alienate many of your followers.
Business/Fan Page
Fan Pages are free to create, and Facebook has a tutorial for creating Pages. Once
your page is live, include links to your website, email addresses, and any other ways
your followers can reach you. This is how you will build your following.
One advantage of a Fan Page versus your profile is the ability to boost posts. As
mentioned in the paragraph above, Facebook algorithms make it so that many of your
followers won't be able to see posts on your Fan Page. Boosting a Facebook post not
only allows your existing followers to see it, but you have the ability to select a targeted
audience. You can select this audience based on pages they like, gender, hobbies,
keywords, and more. Facebook created a tutorial on boosting posts in their advertiser
help center. Note that Shopify's affiliate program policy on paid media requires that you
direct traffic from to a landing page rather than direct linking.
In addition to boosts, you can also advertise on Facebook through the sidebar ads if you
have a Business Page . You still have the ability to target your audience and set a daily
budget. Best practice is to start with a small budget until you are satisfied with your ROI
(return on investment) and/or conversions. Similar to optimizing for search engines,
focus on specific and long-tail keywords under the Interests tab for best r
Promote on Twitter - correct answer-Twitter users are more accessible than Facebook
users. There are no friend requests to approve or the need to maintain two separate
accounts for personal versus business. Twitter is an open conversation that anyone can
join. You can follow any public account and have full access to their feed. This feature
makes Twitter an amazing opportunity for new affiliates.
Like all social media channels, Twitter accounts are free. If you're new to Twitter, think
of what you want your handle to be and sign up for an account with your basic personal
information. Once your account is set up, be sure to upload a profile picture and cover
photo. Pro tip: For maximum credibility, it's important to completely fill out your profile.
Don't let the 'egg' be your avatar. Don't use your logo either. Twitter is about personal
conversations, so be a person.
Now that your account is set up, you're ready to Tweet. Keep in mind the themes made
throughout these chapters: authenticity and relevancy. It's easy to get lost in the wide
variety of topics and conversations on Twitter. When you're Tweeting and building your
following, always keep your business objectives in mind.
Keep It short
,Marketing gets a little tricky on Twitter because of the 280-character limit. Twitter
recently changed its rules to exclude images, videos, polls, and GIFs from that
character count, therefore expanding your advertising space. With this new guideline,
images and videos have become more important on Twitter so, once again, images are
crucial to catching potential customers' attention.
Even with these changes, URLs still count toward your 280 characters. Use a URL
shortening tool such as Pretty Links or TinyUrl.
How to use hashtags
You can't help but notice hashtags (#). They are a cornerstone of Instagram, and
appear on Facebook and even in emails. However, the hash
Promote on YouTube - correct answer-The power of video is undeniable. 96% of
consumers find videos helpful when making purchase decisions online. Nearly three-
quarters are more likely to purchase a product or service if they can watch a video
beforehand. YouTube adds the additional value of being the golden child of search
engines. There is simply no good reason to skip using YouTube and video in your
affiliate marketing campaigns.
Camera shy? No worries! You can create an effective video using tools like Screen-O-
Matic to show your followers a step-by-step tutorial of your favorite Shopify features.
With top editing software priced well under $100, you can easily create a video in front
of and behind the camera. Just don't wait for it to be perfect. You don't want to miss out
on the amazing opportunity video provides.
Once your video is complete, follow these five tips:
Optimize the length of your videos. YouTube's search algorithm favours videos of a
certain length. The algorithm is subject to change, so be sure to stay abreast of
Youtube's best practices.
Include your affiliate link directly in the video description after a brief introduction. Be
sure to use one of URL shortening tools we recommended above.
Mention your affiliate links at the beginning, middle, and end of your video. Have a
strong call to action such as a free trial. Remind your viewers that the link is in the
description.
Upload your script in the Closed Caption option.
Be creative with your title. Remember, search engines reward natural language.
Example titles include: 5 Things You Need to Know Before You Switch to Shopify, Pros
and Cons of Shopify, Shopify and Big Commerce Comparison, and 5 Things You Need
to Know Before You Purchase an Ecommerce Platform.
Promote on Instagram - correct answer-With over 700 million users, Instagram is an
amazing tool for affiliate marketers. Since Instagram only allows one link (in your bio),
Instagram is best used to reach a targeted audience, driving that traffic to your site.
Place your Shopify blog post as your bio link and follow the six tips below.
Custom photos perform best because they are authentic and relatable. The ideal picture
size is 1080 x 1080 pixels. If you feel you must use stock photos, it's best to customize
them.
, Use the same relevant hashtags as your target audience uses, such as #entrepreneur,
#ecommerce, #creativepreneur, or #bosslady. And of course, always use the #shopify
hashtag.
Keep in mind that the goal is to drive traffic to your site. Don't try to close the sale on
Instagram. Feel free to use motivational quotes, how-to tips, or other lead generating
posts.
Remember the video you did for YouTube? Edit or create a trailer that is one minute or
less. Instagram allows videos from three seconds to a full minute — and that's a lot of
airtime!
Be active and engaging with your target audience on their profile, as well as profiles
relevant to your niche.
It's so important that we'll say it twice: DO NOT buy followers or likes. Similar to the
other social media channels, fake followers can hurt you and do not drive legitimate
engagement or sales.
Logical decision making - correct answer-In our brain, the cerebrum is the region
responsible for conscious thought, and is where most of our decision making happens.
And while it's easy for us to assume that the cerebrum makes decisions that consider all
factors, this isn't the case—the cerebrum interacts with various other parts of the brain
to make a decision, and these other parts can be significantly more mysterious.
One such part is the limbic system, the emotional center of the brain. The limbic system
plays a huge role in decision making—in fact, studies have shown that patients who
have received damage to the limbic system struggle to make even the simplest of
decisions.
The cerebrum also interacts with the brainstem. This most primitive part of our brain
(sometimes referred to as the lizard brain) drives our survival instincts. These instincts
can profoundly influence our decision making.
Survival instincts - correct answer-The brainstem in conjunction with the limbic system
controls some of our most fundamental reactions, such as the flight or fight response. It
can be surprising just how much of our decision making is influenced by this kind of
animalistic reaction.
For example, when surveyed, the vast majority of people say they want to give more to
charity. Why then is the conversion rate on charity websites dismally low? Why are
charities not inundated with donations?
Although the answer to this question is complicated, our survival instincts play a
significant role. Our survival instincts drive us to horde resources for fear we may not
have enough tomorrow. We fear to make donations because we do not like to lose what
we have. We are loss-averse.
In fact, Daniel Kahneman demonstrated with Amos Tversky that the negative emotional
impact of losses is twice as intense as the positive effect of gains.
Whether we design charity websites or an ecommerce sites, we need to address this
problem.
