Advertising
Definition:
Advertising is any paid form of non-personal communication about a product, service, or
idea by an identified sponsor to inform, persuade, or remind consumers.
Objectives of Advertising:
1. Informative: Create awareness about a product or service.
2. Persuasive: Influence customers to buy a product.
3. Reminder: Remind consumers of the product to encourage repeat purchase.
4. Brand Building: Enhance brand recognition and loyalty.
Types of Advertising:
1. Print Advertising: Newspapers, magazines, brochures.
2. Broadcast Advertising: TV, radio.
3. Outdoor Advertising: Billboards, posters, hoardings.
4. Digital Advertising: Social media, websites, apps.
5. Direct Mail: Catalogues, emails.
Advantages of Advertising:
● Reaches a large audience.
● Creates brand awareness.
● Encourages sales.
● Educates customers about new products.
Disadvantages of Advertising:
● Expensive, especially TV and digital ads.
● Can create unrealistic expectations.
● May mislead customers if exaggerated.
Definition:
Advertising is any paid form of non-personal communication about a product, service, or
idea by an identified sponsor to inform, persuade, or remind consumers.
Objectives of Advertising:
1. Informative: Create awareness about a product or service.
2. Persuasive: Influence customers to buy a product.
3. Reminder: Remind consumers of the product to encourage repeat purchase.
4. Brand Building: Enhance brand recognition and loyalty.
Types of Advertising:
1. Print Advertising: Newspapers, magazines, brochures.
2. Broadcast Advertising: TV, radio.
3. Outdoor Advertising: Billboards, posters, hoardings.
4. Digital Advertising: Social media, websites, apps.
5. Direct Mail: Catalogues, emails.
Advantages of Advertising:
● Reaches a large audience.
● Creates brand awareness.
● Encourages sales.
● Educates customers about new products.
Disadvantages of Advertising:
● Expensive, especially TV and digital ads.
● Can create unrealistic expectations.
● May mislead customers if exaggerated.
