MAHARSHI DAYANAND SARASWATI UNIVERSITY, AJMER
FACULTY OF MANAGEMENT STUDIES
Syllabus
Bachelor of Business Administration (BBA)
BBA Part-I (Session- 2023-24)
Semester- I & II
BBA Part-I (Session- 2024-25)
Semester- III & IV
BBA Part-I (Session- 2025-26)
Semester- V & VI
Maharshi Dayanand Saraswati University
Ajmer
,Bachelor of Business Administration (BBA)
1. Objective
BBA program of MaharshiDayanandSaraswati University, Ajmer shall be a three year program in six
semester designed to create junior and middle level managers for the corporate world. BBA graduates shall
also be eligible for graduating into higher degree of learning. BBA programme emphasizes on conceptual
understanding, enhancing creativity and critical thinking to encourage logical decision making and
innovation. Regular formative assessment for learning, full equity, synergy in curriculum across all levels of
education so that a multidisciplinary and holistic education is instilled in every individual. The BBA level
education should also prepare learner to take up self-employment in a chosen area of expertise.
2. Programme
BBA program is designed as a six semester program spread over a three year period.
3. BBA Programme Outcome
The BBA Programme will enable the student to:
* Understand the businesses with environmental, legal, social and governance perspective.
* Get the knowledge and requisite skills in different functional areas of management like human resource,
finance, operations and marketing to give a holistic understanding of a business system.
* Equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and
problem solving.
* Inculcate global view of the industrial and organizational establishments and their functions for taking viable
decisions as managers in international business setting.
* Provide practical industrial exposure to the students to gain managerial competencies and business acumen
while attaining a holistic understanding of a business/industry.
4. Eligibility
a. Candidate seeking admission to BBA program shall have passed XII (10+2) standard of CBSE or
Rajasthan Board of Secondary Education or from any board of education in India or abroad recognised
equivalent ther to in any discipline (Science, Arts, Commerce etc.) with at least 50% marks (45% for
SC/ST/OBC) marks in aggregate or as per the orders/guidelines of the competent authority from time to
time.
b. Candidates who have appeared or are going to appear in XII examination may also apply for BBA
program for the coming academic session. Admission of such candidates shall remain provisional until
the specified date of that year, and if s/he fails to submit her/his marks sheet showing that s/he has
passed XII examination with at least 50% marks (45% for SC/ST/OBC) marks in aggregate or as per the
orders/guidelines of the competent authority from time to time, her/his admission shall stand cancelled.
5. Admission
Admission procedure to BBA program shall be determined by relevant authorities/ University.
6. Program Outcome
PO1 : After completing three years for Bachelors of Business Administration (BBA) program, students would
be able to develop an understanding of corporate world and various business functions.
PO2: The program will enable students to develop critical and analytical thinking abilities to analyze relevant
factors that influence decisionmaking in business.
2|Page
,PO3: The program will enable students to develop interpersonal skills, and leadership capabilities for becoming
successful business leaders and managers.
PO4: Through practical learning and creative pedagogy, the curriculum will assist students in the development
of problem-solving abilities, ensuring that learning is utilized in professional careers.
7. Program Structure
The BBA Program is divided into three years. Each year will consist of two semesters as under:
Semester First Year: Semester I Semester II;
Second Year: Semester III Semester IV;
Final Year: Semester V Semester VI.
The schedule of courses of semester, course type, credits and maximum marks shall be as follows:
BBA First Year; Semester I
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-101-DCC Principles of Business 6 30 70 100
Management
DCC BBA-102-DCC Financial Accounting 6 30 70 100
DCC BBA-103-DCC Business Regulatory 6 30 70 100
Framework
AEC BBA-104-AEC English/Hindi/Rajasthani 2 30 70 100
(Any One)
20 120 280 400
BBA First Year; Semester II
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-201- Organisation Behaviour 6 30 70 100
DCC
DCC BBA-202- Business Statistics and 6 30 70 100
DCC Mathematics
DCC BBA-203- Managerial Economics 6 30 70 100
DCC
AEC BBA-204- English Communication 2 30 70 100
AEC Skill/ Hindi Communication
Skill/ Rajasthani
Communication Skill (Any
One)
20 120 280 400
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, BBA Second Year; Semester III
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-301-DCC Cost and Management 6 30 70 100
Accounting
DCC BBA-302-DCC Company Law 6 30 70 100
DCC BBA-303-DCC Economic 6 30 70 100
Environment
SEC* BBA-304.A-SEC Finance for Everyone 2 30 70 100
BBA-304.B-SEC Business
Communication Skills
BBA-304.C-SEC E-Commerce
20 120 280 400
*Student to choose one Skill Enhancement Course (SEC) from the three offered in the semester.
BBA Second Year; Semester IV
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-401-DCC Financial Management 6 30 70 100
DCC BBA-402-DCC Marketing Management 6 30 70 100
DCC BBA-403-DCC Human Resource 6 30 70 100
Management
SEC* BBA-404.A-SEC Fintech and Artificial 2 30 70 100
Intelligence
BBA-404.B-SEC IT Tools for Business
BBA-404.C-SEC Personality Development
& Communication Skills
20 120 280 400
*Student to choose one Skill Enhancement Course (SEC) from the three offered in the semester.
4|Page
FACULTY OF MANAGEMENT STUDIES
Syllabus
Bachelor of Business Administration (BBA)
BBA Part-I (Session- 2023-24)
Semester- I & II
BBA Part-I (Session- 2024-25)
Semester- III & IV
BBA Part-I (Session- 2025-26)
Semester- V & VI
Maharshi Dayanand Saraswati University
Ajmer
,Bachelor of Business Administration (BBA)
1. Objective
BBA program of MaharshiDayanandSaraswati University, Ajmer shall be a three year program in six
semester designed to create junior and middle level managers for the corporate world. BBA graduates shall
also be eligible for graduating into higher degree of learning. BBA programme emphasizes on conceptual
understanding, enhancing creativity and critical thinking to encourage logical decision making and
innovation. Regular formative assessment for learning, full equity, synergy in curriculum across all levels of
education so that a multidisciplinary and holistic education is instilled in every individual. The BBA level
education should also prepare learner to take up self-employment in a chosen area of expertise.
2. Programme
BBA program is designed as a six semester program spread over a three year period.
3. BBA Programme Outcome
The BBA Programme will enable the student to:
* Understand the businesses with environmental, legal, social and governance perspective.
* Get the knowledge and requisite skills in different functional areas of management like human resource,
finance, operations and marketing to give a holistic understanding of a business system.
* Equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and
problem solving.
* Inculcate global view of the industrial and organizational establishments and their functions for taking viable
decisions as managers in international business setting.
* Provide practical industrial exposure to the students to gain managerial competencies and business acumen
while attaining a holistic understanding of a business/industry.
4. Eligibility
a. Candidate seeking admission to BBA program shall have passed XII (10+2) standard of CBSE or
Rajasthan Board of Secondary Education or from any board of education in India or abroad recognised
equivalent ther to in any discipline (Science, Arts, Commerce etc.) with at least 50% marks (45% for
SC/ST/OBC) marks in aggregate or as per the orders/guidelines of the competent authority from time to
time.
b. Candidates who have appeared or are going to appear in XII examination may also apply for BBA
program for the coming academic session. Admission of such candidates shall remain provisional until
the specified date of that year, and if s/he fails to submit her/his marks sheet showing that s/he has
passed XII examination with at least 50% marks (45% for SC/ST/OBC) marks in aggregate or as per the
orders/guidelines of the competent authority from time to time, her/his admission shall stand cancelled.
5. Admission
Admission procedure to BBA program shall be determined by relevant authorities/ University.
6. Program Outcome
PO1 : After completing three years for Bachelors of Business Administration (BBA) program, students would
be able to develop an understanding of corporate world and various business functions.
PO2: The program will enable students to develop critical and analytical thinking abilities to analyze relevant
factors that influence decisionmaking in business.
2|Page
,PO3: The program will enable students to develop interpersonal skills, and leadership capabilities for becoming
successful business leaders and managers.
PO4: Through practical learning and creative pedagogy, the curriculum will assist students in the development
of problem-solving abilities, ensuring that learning is utilized in professional careers.
7. Program Structure
The BBA Program is divided into three years. Each year will consist of two semesters as under:
Semester First Year: Semester I Semester II;
Second Year: Semester III Semester IV;
Final Year: Semester V Semester VI.
The schedule of courses of semester, course type, credits and maximum marks shall be as follows:
BBA First Year; Semester I
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-101-DCC Principles of Business 6 30 70 100
Management
DCC BBA-102-DCC Financial Accounting 6 30 70 100
DCC BBA-103-DCC Business Regulatory 6 30 70 100
Framework
AEC BBA-104-AEC English/Hindi/Rajasthani 2 30 70 100
(Any One)
20 120 280 400
BBA First Year; Semester II
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-201- Organisation Behaviour 6 30 70 100
DCC
DCC BBA-202- Business Statistics and 6 30 70 100
DCC Mathematics
DCC BBA-203- Managerial Economics 6 30 70 100
DCC
AEC BBA-204- English Communication 2 30 70 100
AEC Skill/ Hindi Communication
Skill/ Rajasthani
Communication Skill (Any
One)
20 120 280 400
3|Page
, BBA Second Year; Semester III
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-301-DCC Cost and Management 6 30 70 100
Accounting
DCC BBA-302-DCC Company Law 6 30 70 100
DCC BBA-303-DCC Economic 6 30 70 100
Environment
SEC* BBA-304.A-SEC Finance for Everyone 2 30 70 100
BBA-304.B-SEC Business
Communication Skills
BBA-304.C-SEC E-Commerce
20 120 280 400
*Student to choose one Skill Enhancement Course (SEC) from the three offered in the semester.
BBA Second Year; Semester IV
Type of Course Code Title of the Course
Course
Credit
Exter
Total
Inter
nal
nal
DCC BBA-401-DCC Financial Management 6 30 70 100
DCC BBA-402-DCC Marketing Management 6 30 70 100
DCC BBA-403-DCC Human Resource 6 30 70 100
Management
SEC* BBA-404.A-SEC Fintech and Artificial 2 30 70 100
Intelligence
BBA-404.B-SEC IT Tools for Business
BBA-404.C-SEC Personality Development
& Communication Skills
20 120 280 400
*Student to choose one Skill Enhancement Course (SEC) from the three offered in the semester.
4|Page
