International media community
International media community = refers to a very diverse group of people producing, distributing,
influencing, being influenced by, and consuming media products
All media are social
Print is being faced out and replaced by online.
People do consume a lot of media products In times of crises people tend to change their
behavior (more time available)
- Profile 1: GEN Z more online video content than before the pandemic
o (Increase in online TV and online videos)
- Profile 2: MILLENNIALS more content across several media types including online video,
online TV, and broadcast TV
o (More need for live information than a profile 1)
- Profile 3: GEN X more TV watching live and online
- Profile 4: BOOMER changed media behavior the least, just more TV
o (Quite stable and not a lot of online streaming)
The end of social network
Social media are challenged and have to adapt to stay relevant in the future and also have to change
policies concerning privacy laws.
What is media:
Refers to a group of people working in the industry (collective of journalists, influencers,…), but also
means the main means of mass communication (newspapers, radio and TV)
All media are social
Even a book connects you in your mind even in a subtle way to those ideas, stories, making you part
of the huge grid of media consumption. They all have social aspects
Social media: indeed you interact and are linked to other people
Media sociology
Sociology = attempts to understand the dynamic relationship between individuals and society.
- How do social structures, or stable patterns of routines and relationships organized through
institutions and individuals within a society, enable or constrain individual behavior?
- How do individuals use their agency or free will to reinforce or change features of society?
An academic field that studies dynamics between people as a group, their structures, routines
behaviors. And how do these institutions in society influence individual behavior?
What is your agency of you as a person; do you have the free will to reinforce a change in society or
features in society? Or does society influence you?
Media sociology = ask questions within the context of the social institution of mass media.
Social institution = an organization that is critical to the socialization process; it provides a support
system for individuals as they struggle to become members of a larger social network
- Silverblatt
, Do you have free will or does society influence you
Central question in research is:
- Who has the power
- What is the role of media and the media product
Technological determinism: The view social outcomes stem directly from introducing new
technologies. The believe that technology shapes and influences society’s values, culture, and
behavior, often with for found and deterministic effects.
There is a lot of debate. Technology has an impact but also what people do with it.
Criticism on technological determinism: While new technologies can shape behavior, people also
have agency. It’s people’s usage of technology, not technology itself, that can change social
processes.
- (Jennifer Earl, Katrina Kimport)
The cultural diamond (Wendy Griswold)
A system where each point in the diamond
affects the other.
- The creators
o Political economy
The Frankfurt School = Attempted to apply Marx’s critique of capitalism to more recent
developments in politics, economics, and culture.
The times of artists are over, it is about the money, it is a business.
Theodor Adorno, 1944 = Movies and radio need no longer pretend to be art. The truth that they
are just businesses is made into an ideology to justify the rubbish they deliberately produce
Jurgen Habermas, 1962 = the new capitalist's media is “a platform for advertising” that
“presturctures” nearly all debate in ways that preserve established social hierarchies.
It is an industry machine and it destroys the mind
Marshall McLuhan, 1967 = the medium is the message” or it’s not the content of the medium that
matters. Instead, the characteristics of that medium determine its content. He was an optimist about
technology.
don’t be distracted by what is shown on TV, we need to talk about the TV itself.
International media community = refers to a very diverse group of people producing, distributing,
influencing, being influenced by, and consuming media products
All media are social
Print is being faced out and replaced by online.
People do consume a lot of media products In times of crises people tend to change their
behavior (more time available)
- Profile 1: GEN Z more online video content than before the pandemic
o (Increase in online TV and online videos)
- Profile 2: MILLENNIALS more content across several media types including online video,
online TV, and broadcast TV
o (More need for live information than a profile 1)
- Profile 3: GEN X more TV watching live and online
- Profile 4: BOOMER changed media behavior the least, just more TV
o (Quite stable and not a lot of online streaming)
The end of social network
Social media are challenged and have to adapt to stay relevant in the future and also have to change
policies concerning privacy laws.
What is media:
Refers to a group of people working in the industry (collective of journalists, influencers,…), but also
means the main means of mass communication (newspapers, radio and TV)
All media are social
Even a book connects you in your mind even in a subtle way to those ideas, stories, making you part
of the huge grid of media consumption. They all have social aspects
Social media: indeed you interact and are linked to other people
Media sociology
Sociology = attempts to understand the dynamic relationship between individuals and society.
- How do social structures, or stable patterns of routines and relationships organized through
institutions and individuals within a society, enable or constrain individual behavior?
- How do individuals use their agency or free will to reinforce or change features of society?
An academic field that studies dynamics between people as a group, their structures, routines
behaviors. And how do these institutions in society influence individual behavior?
What is your agency of you as a person; do you have the free will to reinforce a change in society or
features in society? Or does society influence you?
Media sociology = ask questions within the context of the social institution of mass media.
Social institution = an organization that is critical to the socialization process; it provides a support
system for individuals as they struggle to become members of a larger social network
- Silverblatt
, Do you have free will or does society influence you
Central question in research is:
- Who has the power
- What is the role of media and the media product
Technological determinism: The view social outcomes stem directly from introducing new
technologies. The believe that technology shapes and influences society’s values, culture, and
behavior, often with for found and deterministic effects.
There is a lot of debate. Technology has an impact but also what people do with it.
Criticism on technological determinism: While new technologies can shape behavior, people also
have agency. It’s people’s usage of technology, not technology itself, that can change social
processes.
- (Jennifer Earl, Katrina Kimport)
The cultural diamond (Wendy Griswold)
A system where each point in the diamond
affects the other.
- The creators
o Political economy
The Frankfurt School = Attempted to apply Marx’s critique of capitalism to more recent
developments in politics, economics, and culture.
The times of artists are over, it is about the money, it is a business.
Theodor Adorno, 1944 = Movies and radio need no longer pretend to be art. The truth that they
are just businesses is made into an ideology to justify the rubbish they deliberately produce
Jurgen Habermas, 1962 = the new capitalist's media is “a platform for advertising” that
“presturctures” nearly all debate in ways that preserve established social hierarchies.
It is an industry machine and it destroys the mind
Marshall McLuhan, 1967 = the medium is the message” or it’s not the content of the medium that
matters. Instead, the characteristics of that medium determine its content. He was an optimist about
technology.
don’t be distracted by what is shown on TV, we need to talk about the TV itself.
