CHAPTER 2: Eventmanagement - context
Introduction
➜ The holy trinity of events
something for your mind
something for your body
what makes the body happy
something for your soul
connection with social/real friends
Exchange of ideas, values, common feelings
Events are exchange platforms
➜ Strategic event management
fLink between organizational goals/objectives – Strategic communication policy – the objectives of the event
↓
The event is part of a strategy: PLANNED (to reach a clear goal)
↓
The event is carrier of a message
↓
The event = a communication instrument
Events as part of strategic communication management get more and more attention and become more important
Publics and target groups: more and more volatile and difficult to reach/define (= alternative communication
tool)
‘I can’t get you out of my mind’: Events are effective means to touch publics and target groups (emotional
surplus)
Events contribute to the culture of an organisation, the immediate environment of the company,.. (connecting
through interaction)
CHAPTER 2: Eventmanagement - context 1
Introduction
➜ The holy trinity of events
something for your mind
something for your body
what makes the body happy
something for your soul
connection with social/real friends
Exchange of ideas, values, common feelings
Events are exchange platforms
➜ Strategic event management
fLink between organizational goals/objectives – Strategic communication policy – the objectives of the event
↓
The event is part of a strategy: PLANNED (to reach a clear goal)
↓
The event is carrier of a message
↓
The event = a communication instrument
Events as part of strategic communication management get more and more attention and become more important
Publics and target groups: more and more volatile and difficult to reach/define (= alternative communication
tool)
‘I can’t get you out of my mind’: Events are effective means to touch publics and target groups (emotional
surplus)
Events contribute to the culture of an organisation, the immediate environment of the company,.. (connecting
through interaction)
CHAPTER 2: Eventmanagement - context 1
