CHAPTER 1: introduction
Event model canvas
Class content order
Defining Eventmanagement
Different sorts of event
Public events
Business events
The role of the event manager
Account manager
Creative manager (imagineer)
Project manager
Creating an experience
Aligning the organisation – environment – target audience(s)
Staged experience and customer experience
Inclusion of the event in the overall communication strategy
Added value to the overall communication strategy
Pre- event communication
Communication during the event
Past-event communication
Sponsorship
CHAPTER 1: introduction 1
Event model canvas
Class content order
Defining Eventmanagement
Different sorts of event
Public events
Business events
The role of the event manager
Account manager
Creative manager (imagineer)
Project manager
Creating an experience
Aligning the organisation – environment – target audience(s)
Staged experience and customer experience
Inclusion of the event in the overall communication strategy
Added value to the overall communication strategy
Pre- event communication
Communication during the event
Past-event communication
Sponsorship
CHAPTER 1: introduction 1
