CHAPTER 3: Defining events
Read chapter 1 : Events- the changing environment in Ruth… pp. 01-25.
➜ Defining an event
not that easy
which criteria do we take into account?
Changed a lot since covid 19
planned gatherings that bring people together
a planned gathering with a purpose
an event is memorable or special
an event is temporary
➜ official definitions of an event
An event is an organised activity that presents a predetermined content in a thoughtful manner to a chosen
public, that becomes a participant to the activity
Dictionnaries : Something that happens or is regarded as happening; an occurrence, especially one of some
importance.
ACEA (Association of Communication Event Agencies) : Event communication is a communication discipline
which generates direct interaction with a target audience on the basis of spectacle techniques , without the use of
media(sic) . The event is a communication medium that allows an organisation/person to reach a particular
public in a particular place.
Event management is the coordination, running and planning of all the people, teams and features that come
together to create every kind of event.
The job of planning and managing large events such as conferences, trade shows, and parties.
Event management is the application of project management to the creation and development of large scale
events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying
the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the
technical aspects before actually launching the event.
A planned and unique gathering or series of gatherings for one or more (invited) target groups where people
physically and/or virtually meet, being invited via a company, a government or a non-profit organisation (sic : or
private person). The organiser wants to create an emotional value as a support for obtaining the formulated
objectives.
CHAPTER 3: Defining events 1
, ➜ Summarized
communicative character
direct contact (hybrid or virtual)
targeted
interactive
connection
emotional or economic value or both
affected by and having an impact on the macro-, meso-, micro environment
meta-narratives
Weaving together diverse narratives to construct one, or a set of, meaningful narratives (higher-level
stories) that achieve the desired objectives set for the event. One of the key places where event studies fits
into the picture.
➜ Classification of events
classification by event type
business events
public events
private events
classification by event size and impact
local events
major events
hallmakr events
mega-events
virtual events
other ways of classification
frequency
geography
sector
internal or external
CHAPTER 3: Defining events 2
Read chapter 1 : Events- the changing environment in Ruth… pp. 01-25.
➜ Defining an event
not that easy
which criteria do we take into account?
Changed a lot since covid 19
planned gatherings that bring people together
a planned gathering with a purpose
an event is memorable or special
an event is temporary
➜ official definitions of an event
An event is an organised activity that presents a predetermined content in a thoughtful manner to a chosen
public, that becomes a participant to the activity
Dictionnaries : Something that happens or is regarded as happening; an occurrence, especially one of some
importance.
ACEA (Association of Communication Event Agencies) : Event communication is a communication discipline
which generates direct interaction with a target audience on the basis of spectacle techniques , without the use of
media(sic) . The event is a communication medium that allows an organisation/person to reach a particular
public in a particular place.
Event management is the coordination, running and planning of all the people, teams and features that come
together to create every kind of event.
The job of planning and managing large events such as conferences, trade shows, and parties.
Event management is the application of project management to the creation and development of large scale
events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying
the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the
technical aspects before actually launching the event.
A planned and unique gathering or series of gatherings for one or more (invited) target groups where people
physically and/or virtually meet, being invited via a company, a government or a non-profit organisation (sic : or
private person). The organiser wants to create an emotional value as a support for obtaining the formulated
objectives.
CHAPTER 3: Defining events 1
, ➜ Summarized
communicative character
direct contact (hybrid or virtual)
targeted
interactive
connection
emotional or economic value or both
affected by and having an impact on the macro-, meso-, micro environment
meta-narratives
Weaving together diverse narratives to construct one, or a set of, meaningful narratives (higher-level
stories) that achieve the desired objectives set for the event. One of the key places where event studies fits
into the picture.
➜ Classification of events
classification by event type
business events
public events
private events
classification by event size and impact
local events
major events
hallmakr events
mega-events
virtual events
other ways of classification
frequency
geography
sector
internal or external
CHAPTER 3: Defining events 2
