CHAPTER 5: The event planning process
The events model
The events plan
Step 1 : Briefing by client to the account manager
Step 2 : Debriefing (+additional conditions) by the account manager
Step 3 :Development concept by the concept developer, presentation with the
account manager to the client (pitch)
CHAPTER 5: The event planning process 1
, Step 4 : Plan of action by the project manager to the internal team and suppliers
Step 5 : Budget and planning by project manager to the internal team and suppliers
Step 6 : Scenario and overview of the contracts by project manager (internal use)
Step 7 : document of reflection : evaluation with all parties involved.
➜ By the end of this part, you will be able to:
An event organiser will need to carry out certain essential tasks for any event
Prioritisation of these tasks depend on the size, type and format of the event
Difficulty : the tasks will be carried out in a similar sequence because it is very difficult to choose a suitable venue or
choose a menu until there organiser has a clear idea of what the budget will allow
CHAPTER 5: The event planning process 2
The events model
The events plan
Step 1 : Briefing by client to the account manager
Step 2 : Debriefing (+additional conditions) by the account manager
Step 3 :Development concept by the concept developer, presentation with the
account manager to the client (pitch)
CHAPTER 5: The event planning process 1
, Step 4 : Plan of action by the project manager to the internal team and suppliers
Step 5 : Budget and planning by project manager to the internal team and suppliers
Step 6 : Scenario and overview of the contracts by project manager (internal use)
Step 7 : document of reflection : evaluation with all parties involved.
➜ By the end of this part, you will be able to:
An event organiser will need to carry out certain essential tasks for any event
Prioritisation of these tasks depend on the size, type and format of the event
Difficulty : the tasks will be carried out in a similar sequence because it is very difficult to choose a suitable venue or
choose a menu until there organiser has a clear idea of what the budget will allow
CHAPTER 5: The event planning process 2
