MKTG 2800 EXAM QUESTIONS WITH ACCURATE
ANSWERS RATED A+
A visual representation of all of the touchpoints for a consumer who comes into contact
with a company's products, services, or brands before, during and after a purchase
decision is known as a ______. - ANSWER consumer journey map
The energizing force that stimulates behavior to satisfy a need is referred to as -
ANSWER motivation
The process by which a person selects, organizes, and interprets information to create a
meaningful picture of the world is called _____ - ANSWER perception
The purchase task, physical and social surroundings, temporal effects, and antecedent
states are all _________ influences that can impact the purchase decision process. -
ANSWER Situational
What behavior does Beth show when she seemed to know the exact location in the
grocery store for every item on her shopping list? - ANSWER learning
The energizing force that stimulates behavior to satisfy a need, such as having no
laundry detergent to do the wash or running out of printer paper when you have a term
paper due is known as ______. - ANSWER motivation
, A learned predisposition to respond to an object or class of objects in a consistently
favorable or unfavorable way is referred to as ______. - ANSWER attitude
________ is an individualistic process; one sees a Cadillac as a mark of achievement,
another sees it as ostentatious. - ANSWER perception
A consumer's ________ is identified partly by what that person considers important in her
environment and what she thinks of herself and the world around her. - ANSWER
lifestyle
Which two of the following are characteristic of attitudes? - ANSWER They are
consistently favorable or unfavorable.
They are learned.
Psychographics is considered to be a measure of consumers' ______. - ANSWER lifestyle
social class - ANSWER relatively permanent and homogeneous divisions in a society
whose members share similar values, interests, and behaviors that can be grouped
Social class is determined by which two items? - ANSWER a person's occupation
a person's education
What is NOT a sociocultural influence that affects a consumer's behavior? - ANSWER
ANSWERS RATED A+
A visual representation of all of the touchpoints for a consumer who comes into contact
with a company's products, services, or brands before, during and after a purchase
decision is known as a ______. - ANSWER consumer journey map
The energizing force that stimulates behavior to satisfy a need is referred to as -
ANSWER motivation
The process by which a person selects, organizes, and interprets information to create a
meaningful picture of the world is called _____ - ANSWER perception
The purchase task, physical and social surroundings, temporal effects, and antecedent
states are all _________ influences that can impact the purchase decision process. -
ANSWER Situational
What behavior does Beth show when she seemed to know the exact location in the
grocery store for every item on her shopping list? - ANSWER learning
The energizing force that stimulates behavior to satisfy a need, such as having no
laundry detergent to do the wash or running out of printer paper when you have a term
paper due is known as ______. - ANSWER motivation
, A learned predisposition to respond to an object or class of objects in a consistently
favorable or unfavorable way is referred to as ______. - ANSWER attitude
________ is an individualistic process; one sees a Cadillac as a mark of achievement,
another sees it as ostentatious. - ANSWER perception
A consumer's ________ is identified partly by what that person considers important in her
environment and what she thinks of herself and the world around her. - ANSWER
lifestyle
Which two of the following are characteristic of attitudes? - ANSWER They are
consistently favorable or unfavorable.
They are learned.
Psychographics is considered to be a measure of consumers' ______. - ANSWER lifestyle
social class - ANSWER relatively permanent and homogeneous divisions in a society
whose members share similar values, interests, and behaviors that can be grouped
Social class is determined by which two items? - ANSWER a person's occupation
a person's education
What is NOT a sociocultural influence that affects a consumer's behavior? - ANSWER
