BUS 209 CH 7 EXAM QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2025/2026
Which of the following will increase the effectiveness of social media use for an organization?
A) Adding interactive material
B) Knowing which customers use social media
C) Knowing what platforms are used by your target audience
D) Engaging rules for social media use
E) Developing a social media strategy - Answers C) Knowing what platforms are used by your
target audience
When developing a social media strategy, what is the first issue that needs to be determined?
A) How will employees interact with social media?
B) What is the cost of developing social media sites?
C) What type of social media strategy should be in place?
D) What are the goals when using social media?
E) What social media sites should be utilized? - Answers D) What are the goals when using
social media?
To be successful in the use of social media, a firm must be ________.
A) creative
B) strategic
C) daring
D) flexible
E) open-minded - Answers B) strategic
How can an organization determine the success of their investment in social media?
A) By tracking the cost of upkeep
B) By using customer surveys
C) By tracking the number of "likes" D) Using quantifiable metrics
E) Using customer reviews and opinions posted on the sites - Answers D) Using quantifiable
metrics
, What should an organization's social media plan be measured against when determining how
successful the plan is?
A) Cost
B) Interaction
C) Time
D) "Likes"
E) Goals - Answers E) Goals
________ measures the extent to which consumers are talking about a business or product.
A) Qualitative analysis
B) Goals
C) Costs
D) Quantifiable metrics
E) Interactive dynamic formats - Answers A) Qualitative analysis
In addition to global culture, ________ impacts how social media serves business purposes.
A) time
B) education levels
C) language
D) availability
E) politics - Answers E) politics
What country has the most active social media environment in the world?
A) Brazil
B) Russia
C) The United States
D) India
E) China - Answers E) China
Which country is most influenced by social media that is entertaining?
Which of the following will increase the effectiveness of social media use for an organization?
A) Adding interactive material
B) Knowing which customers use social media
C) Knowing what platforms are used by your target audience
D) Engaging rules for social media use
E) Developing a social media strategy - Answers C) Knowing what platforms are used by your
target audience
When developing a social media strategy, what is the first issue that needs to be determined?
A) How will employees interact with social media?
B) What is the cost of developing social media sites?
C) What type of social media strategy should be in place?
D) What are the goals when using social media?
E) What social media sites should be utilized? - Answers D) What are the goals when using
social media?
To be successful in the use of social media, a firm must be ________.
A) creative
B) strategic
C) daring
D) flexible
E) open-minded - Answers B) strategic
How can an organization determine the success of their investment in social media?
A) By tracking the cost of upkeep
B) By using customer surveys
C) By tracking the number of "likes" D) Using quantifiable metrics
E) Using customer reviews and opinions posted on the sites - Answers D) Using quantifiable
metrics
, What should an organization's social media plan be measured against when determining how
successful the plan is?
A) Cost
B) Interaction
C) Time
D) "Likes"
E) Goals - Answers E) Goals
________ measures the extent to which consumers are talking about a business or product.
A) Qualitative analysis
B) Goals
C) Costs
D) Quantifiable metrics
E) Interactive dynamic formats - Answers A) Qualitative analysis
In addition to global culture, ________ impacts how social media serves business purposes.
A) time
B) education levels
C) language
D) availability
E) politics - Answers E) politics
What country has the most active social media environment in the world?
A) Brazil
B) Russia
C) The United States
D) India
E) China - Answers E) China
Which country is most influenced by social media that is entertaining?
