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Business Analytics Strategies in Modern Organizations

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This assignment explores the strategic role of Business Analytics in modern organizations, defining it as the data-driven process of using statistical and predictive models to gain a competitive edge. The text categorizes analytics into Descriptive, Predictive, and Prescriptive types to interpret past events and forecast future trends. It highlights applications in Supply Chain and HR while addressing the "Big Data" challenges of volume, velocity, and variety. Despite benefits like improved decision-making, the report notes significant barriers, including high implementation costs, data security risks, and a widespread lack of analytical expertise among staff.

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Data Warehouse

Data warehouse is the storage of data collected from multiple heterogeneous sources to

be used for analytical reporting, decision making, and query, rather than for transactional

purposes. Data warehouse is created from historical data based on transaction data, but data from

other sources can also be included in the data warehouse. The data are collected from various

sources systems and after cleaning and transforming, the data are loaded into the warehouse from

where the decision makers access those for decision making analysis (Watson et al, 200). Since

early 1990s, data warehouse is being used by decision makers as the foundation of advanced

decision making support application (Shim et al, 2002). Data warehousing refers to the process

of creation of data warehouse, and integration and consolidation of data (Oracle, 2017).

March and Henver (2007) opine that the quality of managerial decision making is highly

dependent upon consolidated high quality information made available timely and in easy-to-

grasp manner. The concept of data warehouse has emerged from this crucial need of integrated

relational data (Watson and Haley, 1997). Data warehouse serves as the repository of data, both

internal and external, that is supposed to serve the purpose of understanding and evaluating the

business within its environmental context (Mendling et al, 2017). The quality of information

resources can be made really actionable with the addition of models and other technicalities like

user inter-faces and tools. The actionable resources can be used as business intelligence that

supports the functions of identification of problems and opportunities and making strategic

decision, its implementation and evaluation. Use of sophisticated online analytical processing

(OLAP) has enabled many companies to use data warehouse towards increasing sales, reducing

costs, and offering new and improved products (Cooper et al., 2000; Heun. 2000; Whiting, 1999;

Levinson. 2000; Watson and Haley, 1998).

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Data Warehouse Schema Architecture

In a data warehouse environment, the relational data are transformed into some special

architecture. Among the many schema models of data warehousing, the most commonly used

models are Star schema, Snowflake Schema, and Fact constellation Schema (Watson, Fuller and

Ariyachandra, 2004). The model to be used depends upon requirements of the project, available

tools, and preferences of the data warehousing team.

Star schema

Star schema is the simplest of all the data warehouse schemas. The name of the schema is

derived from the model’s resemblance with star. In the center of the model is the fact table and

the dimension tables are on the points of the star.

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Uploaded on
December 23, 2025
Number of pages
8
Written in
2025/2026
Type
ESSAY
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Grade
A

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