Consumer Behavior MKTG 4204 Exam 2 Questions and Answers Graded A+
Macro Environment - Answers Macro Environment
Micro Environment - Answers - More tangible aspects of the environment
- These aspects are usually the focus of marketing strategies
4 Factors of the Macro Environment - Answers - Climate
- Economic conditions
- Political conditions
- General landscape
Actual - Answers Actual
Perceived - Answers Perceived
3 Factors of Macro Social Environment - Answers - culture
- subculture
- social class
2 Factors of Micro Social Environment - Answers - families
- reference groups
3 Factors Physical Environment - Answers - time
- weather
- lighting
5 Things to Analyze in Consumer Situations - Answers - information
- shopping
- purchasing
- consumption
- disposition
Funds Access - Answers Funds Access
3 Types of Responses - Answers - affective
, - cognitive
- behavioral
Acquisition Ritual - Answers Behaviors you engage in before you take possession of the product
Exchange Rituals - Answers Behaviors you engage in when you give up possession of the
product
Divestment - Answers Stripping the meaning of a product away (you do this when you get rid of
a product)
Nurturing - Answers Nurturing
Self Concepts - Answers How people define their goals, beliefs, values
Materialism - Answers The degree to which people see products as a necessity or a luxury
Example of Cross-Cultural Change - Answers Ballpoint pen ad with "it won't leak and get you
pregnant"
Examples of Subcultures - Answers - geographic
- religion
- politics
- age
- ethnic
Acculturation - Answers The degree to which people get used to a culture after first coming into
it
The 4 Stages of Acculturation - Answers - honeymoon
- rejection
- tolerance
- integration
5 Levels of Subculture Analysis - Answers - geographic
- age
- ethnic
- gender
Macro Environment - Answers Macro Environment
Micro Environment - Answers - More tangible aspects of the environment
- These aspects are usually the focus of marketing strategies
4 Factors of the Macro Environment - Answers - Climate
- Economic conditions
- Political conditions
- General landscape
Actual - Answers Actual
Perceived - Answers Perceived
3 Factors of Macro Social Environment - Answers - culture
- subculture
- social class
2 Factors of Micro Social Environment - Answers - families
- reference groups
3 Factors Physical Environment - Answers - time
- weather
- lighting
5 Things to Analyze in Consumer Situations - Answers - information
- shopping
- purchasing
- consumption
- disposition
Funds Access - Answers Funds Access
3 Types of Responses - Answers - affective
, - cognitive
- behavioral
Acquisition Ritual - Answers Behaviors you engage in before you take possession of the product
Exchange Rituals - Answers Behaviors you engage in when you give up possession of the
product
Divestment - Answers Stripping the meaning of a product away (you do this when you get rid of
a product)
Nurturing - Answers Nurturing
Self Concepts - Answers How people define their goals, beliefs, values
Materialism - Answers The degree to which people see products as a necessity or a luxury
Example of Cross-Cultural Change - Answers Ballpoint pen ad with "it won't leak and get you
pregnant"
Examples of Subcultures - Answers - geographic
- religion
- politics
- age
- ethnic
Acculturation - Answers The degree to which people get used to a culture after first coming into
it
The 4 Stages of Acculturation - Answers - honeymoon
- rejection
- tolerance
- integration
5 Levels of Subculture Analysis - Answers - geographic
- age
- ethnic
- gender
